"QR Code Cash"
(Whenever you see the phrase; "Now Accepting New Patients" in any ad.....it's a "Code" for ...."Hey Folks! We NEED more patients so we can pay our staff and overhead!")
This is a combination of "Print Media" (Newspapers, Magazines, Phone Books)....with "Mobile Websites" reached by QR Codes.
In almost every edition of our local paper are ads by "Chiropractors, Medical Clinics and other Medicals and Professionals (Accountants).... especially Dentists (at least 2 in every edition)
Constantly seeing these Print Ads caused me to wonder; "I Wonder what I could do to help these people get More Patients?"
Well....because I've been doing lots of "Mobile Stuff" lately....a "Hot Flash" came to me;
"Why not put QR Codes in Newspaper Ads....as a test to see;
1) Will people placing ads in newspaper want to also pay to have a Mobile Site with a QR Code IN their ad that brings up their Mobile Site ON mobile phones?
2) Will newspaper readers;
a) SEE the Code and...
b) Scan the Code
Well....test was successful on BOTH counts so....off I go....into the "wild blue yonder"!
And....here's how to REALLY CLEAN UP....about 6 mos b4 the next deadline for your local Phone Book: Contact the BIGGEST advertisers and offer them the following package;
1) A "3 or 4 page Mobile Website"
2) A "QR Code" that links to the mobile site
You provide the QR Codes to the Phone Book Publisher to insert in your client's ads.
Now....for each Mobile Site...you charge a "Set Up Fee" PLUS a Monthly Fee ....for the next 12 mos (Hey! The YP folks charge a HEFTY Monthly for 12 months. Why shouldn't you?
Now....to help you understand what we are offering to Advertisers is;
"A DOORWAY TO THEIR BUSINESS!"
That little business card size ad...that only provides as much info as can be had in a 2" by 3" space.....can NOW lead to HUGE AMOUNTS OF INFO and PICTURES and COUPONS and VIDEOS and.....etc!
I'm calling this one; "QR AD LINKS"....Providing a Doorway to the Internet! Advertisers can now EXPAND the effectiveness of their ads! Consumers can now SCAN ads to discover a whole lot more about an advertiser!
The Newspaper and YP folks ain't gonna be too happy when they find their advertisers cutting back on the size of their ads. (Hey! That's ANOTHER BENEFIT for advertisers! "Save Money on Advertising!")
So....I hope I got some of you folks "Thinking" here.
Thanks for reading,
PS....as an extra added benefit to this Post....I've included an Ad that ran in the newspaper....WITH QR Code! ENJOY!
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