Google+ Pages Now Open For Businesses, Brands, Places & More
|Finally, Google is now allowing businesses, brands and any non-human entity to participate in its Google+ social network, through new Google+ Pages that are launching today, promised to be available to everyone within the next two days.|
If you’re creating a page for a local business, you have special options including the ability to enter a phone number. From Google’s help page on the topic: |
Local Google+ pages are unique from other categories of pages because they have features that allow customers to easily connect with that business’s physical location. For example, local pages include a map of the business’s location and feature its address, phone number, and hours of operation.
Of course, many local businesses have already claimed their pages in the completely separate Google Places. Much of the information that Google+ Pages for local businesses wants — and more — are on those pages. But they remain unconnected. Google tells me:
Currently, Place pages and Google+ Pages must be managed separately. A Place page provides information about a business and makes it easy for customers to find local businesses on Google Maps and local search; while a Google+ page provides business owners with additional ways to engage, build relationships and interact directly with customers.
Google has finally unveiled brand pages for Google+, allowing businesses and brands to join Google’s social network. |
“So far Google+ has focused on connecting people with other people,” Google SVP of Social Vic Gundotra said in a blog post. “But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.”
|Direct Connect gives Google+ Brand pages a leg up on Facebook Pages, Twitter profiles and even brand websites. The link appears just under the search box, so it essentially acts like a search result above the search engine page. It’s also the only operator that takes users directly out of Google Search and to another website.|