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Unread 28th Dec 2011, 07:15 PM   #651
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Re: Make $5000 per month and be a hero.
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This is a fabulous thread. Too bad I missed out on the WSO.

In my area a company sells a calender with ads on it. The calender is done in conjunction with a realty company and they pitch it as something realtors will give to homeowners. They use a telemarketer to set up appointments and the sales person just drives around and meets with prospects until all of the spots are sold. A telemarketer is something you could easily outsource. Just a thought if you don't like cold calling.
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Unread 30th Dec 2011, 04:29 AM   #652
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Been Super-Trolling this thread. OMG the potential of this is HUGE! A thousand Thanks, Bob Ross.

Soooo.....

Wishing to give back a little, here is something I found on the USPS website about stretching your reach a little beyond your own zip code.

Using Priority Mail to ship EDDM Retail

When your EDDM Retail mailing is in an area not served by your local Post Office™, you’ll have to get it to the Post Office that serves that area. The fast and efficient way is to use Priority Mail. Just follow these steps:

Step 1: Prepare your package.
Place your prepared EDDM Retail mail, in bundles with facing slips, in boxes. You can even use Priority Mail Flat Rate™ Boxes.

Step 2: Include documentation.
One of the boxes with your EDDM Retail mailing must contain an envelope with the following:

Sample mailpiece
Check or money order made out to “Postmaster” or “Postal Service” for the amount of postage for your EDDM Retail mailing (not for the Priority Mail shipment, that’s paid when you ship). Include your telephone number on the front of the check.
Completed EDDM Retail Postage Statement (Form 3587). The same one you would have brought to your local Post Office if you were mailing from there.
Copy of the Postmaster Instruction letter. Download letter

Step 3: Label and number your boxes.
On each box, write (handwritten acceptable) “Every Door Direct Mail Retail” and “Open Immediately.” For multiple boxes, you must number your packages, starting with 1 of X, with “X” being the total number of boxes in your shipment (e.g., 1 of 6, 2 of 6, 3 of 6, etc.). Make sure your documentation and payment envelope from Step 2 is included in box #1.

Step 4: Ship your boxes.
Address your boxes to “Postmaster” at the Post Office you are sending them to. To send them, you may either bring the boxes to your local Post Office or use online shipping. Each box must have Delivery Confirmation™. With online shipping, you will receive free Delivery Confirmation and Free Carrier Pickup™.
So, for additional shipping cost, those of you who are thinking of going to the "big city" but have to stay overnight to prospect, THEN overnight again to get your mailing to the right Post Office, this might be a solution.

EXPENSIVE solution, perhaps... BUT if you had someone selling for you "out there", you don't have to worry about them screwing up the mailing, you prep it all, ship it off, and the USPS does it for you. You stay home and your "man/lady in the field" keeps selling.

This is one way to ramp this concept to ridiculousness

Out of curiosity, how many mailers stack to a height of 5.5 inches (the depth of largest priority mailing box), and does that weigh less than 70 lbs?

If less than 70 lbs your cost would be:
#of mailers total for zip code / # mailers per USPS box = # boxes
# boxes * $14.20 (paid online) = cost to do this.
EDIT - Math Fix - 14pt card stock is .014 in thick:
Ok did some math. If the thickness of the mailer is .014 in, then you can get 392 in a box of 5.5" depth, so you'd need 25.5 boxes costing (26*14.20) $369.20.


Profitability of this is if the mailing is less than total cost for gas, food and hotel to make return trip to mail them personally.

Might be too expensive, I'm just offering a thought.


Last edited on 2nd Jan 2012 at 06:04 AM. Reason: Got the math right this time
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Unread 30th Dec 2011, 06:56 AM   #653
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Originally Posted by YellowGreenMedia View Post

Nice thinking outside the box, but what are you going to do if the postcard yeild no results for your clients? lets face it a postcard with only ads on them will end up in the trash pretty quick... how do you justify such a investment to your clients
Ya you are right...and I am also thinking that how we justify whole investment? Whether result profitable or going in loss?
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Unread 30th Dec 2011, 01:50 PM   #654
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Quote:
Originally Posted by YellowGreenMedia
Nice thinking outside the box, but what are you going to do if the postcard yeild no results for your clients? lets face it a postcard with only ads on them will end up in the trash pretty quick... how do you justify such a investment to your clients


Originally Posted by sufianagia View Post

Ya you are right...and I am also thinking that how we justify whole investment? Whether result profitable or going in loss?
All of these questions have been addressed in this thread. But in summary, here's what Bob's postcard has going for it that no other medium has:
  • novelty - it's HUGE;
  • elegance - it is full color printed on premium paper with a premium finish;
  • exclusivity - odds are no one else is using EDDM in your market.
  • immediacy - delivery speed is about the same as first class mail.
Because it is so different, EVERYONE will stop and give it a once-over the first time they see it - no one will dump it without looking at it the first time they get one in their mail box.

If it includes a mix of premium offers - you will have just launched a premium vehicle for your clients, and created a premium brand as your business.

This isn't a worthless yellow pages add or an impotent vanity website. It is an opportunity to make an irresistible offer to 10,000 homes in your immediate area.

If your offer sucks, you'll get little or no response. So really, it comes down to using a proven offer.

Until consumers get used to it, it will demand their attention. So you have a built-in grace period to prove that it is worthy of their attention. Beyond that, the odds of this being successful will be depend on the quality of the offers made by the merchants.

The better the offers... the better the results.

Another point is: a lot of businesses spend thousands of dollars per month on yellowpage-type ads that are invisible until people open the page. This card would be a unique opportunity to get their brand in front of people well before they turned to the internet or the yellow pages.

If the life time value of one client or patient is $2,000 to $15,000 or more, sending out one of these cards to brand your business to targeted neighborhoods would be a very very smart move.
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Unread 30th Dec 2011, 07:42 PM   #655
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Originally Posted by RedShifted View Post

No I did not post the strategy I'm actually using although that post definitely is associated with it.
Its a 3 step strategy and its scalable to any degree you want. But the more you scale it the more you will have to invest in the post office. I have lots of people mad at me because I've promised this information like a week ago and wound up getting blasted with so many pms right around the holidays that I just haven't had the time to finish the 3rd step.

Plus I get involved browsing the forum and doing things I'm trying to do for myself. But I do get at least a couple hours work in on this everyday its just coming about pretty slowly because of that.

A quick write up of how it will read would be like this -

Step 1 - How I get my leads, the source (I have actually posted 3 sources in here already but lots of people are missing the concept of how easily you can scale up that process to get thousands of warm leads)

Step 2 - All about scaling it up. Its more a money/numbers game here. You are paying $60 I believe in most states for this part but you are getting 6 months of free warm leads in whatever area of the state you employ this method. I do a lot of math here that shows people WHY this is so incredibly powerful and WHY if you plan on getting into this business you ABSOLUTELY NEED to be doing this. I started doing this in other towns before I even implemented this biz it was the FIRST thing I realized I had to do w/out Bob mentioning a word about it. And byfar the biggest reason I will be able to keep this business successful down the road. You HAVE TO INVEST in your warm leads. They WILL PAY you back enormously.

Step 3 - How it all comes together in a simple email. Very short, professional and to the point. This email does 2 very specific things and there IS some brief research people will absolutely need to do on their parts. I collect information from the business before I decide to market to them. Depending on the information I get I will either respond with my research or I won't. But if I DO respond, I KNOW I'm getting through that front door and very likely selling a spot.

What the method really does is just eliminate every bit of resistance anyone can possibly face in trying to sell spots to business's. Can't find leads? This will show you how to get thousands all around your entire state (from people who have already paid for the exact service you're offering). It will show you how to USE those leads. And most of all how to convert them.

--------------------------------

Now a brief announcement to people waiting -

I've changed up rules. These are the criteria you must meet for getting this info & just please continue to be patient with me.

1) You MUST be a premium member of this WSO.
2) You MUST not live in NJ or at least in my region of NJ (central). =]
3) I will very likely ask for some form of proof of where you're residing.
4) I still have not decided as to a pricetag or whether or not I will even charge. But due to the growing attention I've recieved in my pm box please understand a low cost may be mandatory here.

To Vikuna the first person who messaged me and everyone else, I will be done in a matter of days with the 3rd step. I will keep my promise to the first 3 Just please understand how busy I am right now I have not dissappeared yet and don't plan on it. I just have so many things I'm trying to accomplish at once and if you please just bear with me people I will get the information to the ones who really need/want it.

I'm working on this a couple hours every night when I get home it should really just be another 2-3 days before its ready. I could have rushed this whole thing too but then I feared people would not see the larger picture, which is why I'm really trying to get detailed about everything I do.

-Red
Red,

I fulfill all the requirements so when you "put it up" please let me know ;-)

@Bob Thank you very much for this thread , the idea/strategy itself and for the samples that arrived at my mailbox today. I'm sure ( and let me repeat this, i"M SURE ) i'm going to rock and roll in 2012. Happy new year by the way everybody !!
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Unread 30th Dec 2011, 08:34 PM   #656
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Rob, I've highly interested in the WSO. I know its past deadline but how can i obtain it?
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Unread 30th Dec 2011, 09:24 PM   #657
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hey RedShifted, please post here when you have the information ready.I'm not sure if you are actually turning that information into a WSO, but I'd certainly be happy to pay for it,if the price is reasonable.
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Unread 31st Dec 2011, 01:25 AM   #658
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Originally Posted by prosperwithdnb View Post

Why not make double the profit if your going to mail 10,000 post cards. Instead of having 16 business on the card have 32. Have 16 on the front and 16 on the back. Forget about telling the customer to cut the coupon out. Put a sms code where people can text and get an instant coupon, with special code redemption like AB123C. So when they visit the business they show the code on the phone and they receive the discount.

Also what you are doing is getting to buy into your sms system when they will pay you nicely and monthly once its building the list and they are offering more discounts monthly.

Example 32 X 600 = $19,200 dollars from advertisers.
.14 X 10,000 = $1,400 mailing expense
10,000 post cards $2,500
Total profit should be around $15,300 minus text messages cost and other fees

Selling should be no problem find 32 businesses you want to target dentist, pizza, tanning salon, car wash, Mexican restaurant, Chinese, dry cleaners, sandwich shop, hair salon what ever .

Make a mock up and show them what it looks like put there name on it with a text offer, tell the business owner to text 11111 to local pizza in front in front of you. One the card put if you text now you will receive one free tan or free teeth whitening with a check up, 2 for 1 pie 50% off dry cleaning whatever it is.

Once the business owner see the results of a instant coupon he should be hooked on it. Explain to him all these people live in the area within 2 miles so you will see these people more often. Explain money is in the relationship once you have a list you can click a button and send offers anytime he wants so this will cut down off sending post cards.

You want him to pay you for the postcard one time, and sms monthly that is where u going to make the money once he has a list. Kill two birds with one shot.

If they say i dont know i have no money go to the same competing business and show them the same thing.

The reason i like this post card idea is that you can sell them your sms service without even pitching it to the.


If you do not want to go through all the headache of selling business owners printing cards making design here is another way you can make money.

Go to business owners explain you are helping to do a community fund raiser card. I will print 500 off these cards you will just have to honor the discount for one full year when someone brings in the card, tell him to sign the agreement that he will honor the one year to provide discount and there is no charge for the business owner its totally free local traffic and people in the community. Its a win win win for everybody. Let me explain how


Once you get 12 businesses print out the discount card (size of a credit card) vaild for one year and go to a high school and church and explain this is a discount card all these local business owners are offering a discount for one year. I will help your school fun raise, your students sell these discounts cards for 20$ and you keep 10 and you give me 10.

10X500 = 5,000 - printing card cost 250 buck so you should profit 4,750 with doing little to no work. Just write up a document get the principle to sign and say you owe me 5,000 for 500 discount cards and you pay me once you sell them.

Win for the business, Win for the School for fundraising, Win for the person buying the card discounts for a year, Win for your wallet

If you want to make more money print more cards and offer a prize for the kid who sells the most card. 1st prize 100 cash 2nd price 50 cash 3rd price 25

1000 cards equals 10,000 -250 printing - 200 prizes equals 9625 in your pocket.

Not bad if you only spent 250 out of your pocket to get started.

I Have my own website if you want to take a look at another fundraiser i am working on.

Scratch Card Fundraisers. The most profitable fundraiser for non-profit organizations

You do not need a website they will not doubt you because no one is putting money upfront except you.
cool idea w/the sms... but what happens if the biz wants to limit the use of that coupon to one per household/person? i guess it'll depend on the deal. if it's a lame 20% off, they'll be selling 20% off to the same people everytime... there's no useful tracking there. w/a physical coupon, the biz is assured the discount isn't abused (assuming it's a worthwhile one to make people move).

there are 2 parts to the marketing objective: 1. to get noticed; 2. to get traffic. the postcard clearly fulfills #1... #2 will depend on the offer.. if it's like all the other throwaways 10% off!!, the entire objective of getting more traffic is lost.

ALSO, if you txt it all away on a great offer, depending on the profit margin, the biz may not be too hot on that idea either.

i like the start of what you're saying... have you implemented this idea yet? what was the feedback? maybe most businesses would not realize the "buffet discounts" they're giving til AFTER the txting abuse occurred tho...

thots?

thx for sharing!
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Unread 31st Dec 2011, 01:46 AM   #659
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@Bob - Totally ambitious and I am so grateful that you've decided to share this method on the open forum. I love offline marketing and think that it is where the most opportune, low hanging fruit lies.
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Unread 31st Dec 2011, 09:52 AM   #660
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Thanks a lot for the kind words, guys.

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Unread 2nd Jan 2012, 11:04 AM   #661
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I have been watching this thread develop before adding my two cents. Bob Ross, You Da Man. I'm in the process of looking for another type of business to start. I have started 5 small businesses and sold 4 of them. Just to let you know, "good ideas are a dime a dozen, great ideas are a quarter a dozen but people who carry them out are one in a million". When you have enough reason to do something you will. My advice to you is find those reasons to become the one in a million.
Personally I'm a long distance runner (I have completed 9 Marathons 26. 2 miles in the last 6 years) Why? I found enough reasons to this.
I’m a very experienced outside salesman including Yellow Pages. I’m having a mock up made and I’ll be going around to 25 different businesses and conducting a survey of what they think of this project. By doing this I accomplish a few things, one they may give me a tip on how this would work better in their neighborhood, they may say they think it stinks or they may want to be first to sign up. All valuable information to proceed with.
I’ll keep you posted as to my progress; It will be 3 to 4 weeks before I start hitting the streets with this mock up. I’m finishing another project.
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Unread 2nd Jan 2012, 05:42 PM   #662
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This whole concept is brand new to me, and by the time I first started reading it....well, the WSO was already closed. Major bummer for me.

Thankfully, a friend had bought the WSO and shared the info with me. To say I'm excited about it is an understatement!!

I approached 2 of my offline customers about the idea of placing an ad on the postcard. Oddly enough, both of them had previously tried postcard marketing, but had dismal results.

After pointing out to them that normal postcards are easily ignored (NOT something this card will be), they both agreed and signed on for spots. One is a plumbing/heating/cooling company, and I made an ad for them on Photoshop. They loved the ad so much they were willing to write me a check right then. I asked them to hold off for a few weeks while I gathered other advertisers.

Bob, thank you so much for this!!
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Unread 2nd Jan 2012, 10:21 PM   #663
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Originally Posted by Sebulba View Post

Hello Bob

I would really like to know where you are getting these printed. I have a good resource that I have used for other things. I priced out doing an 8.5 X 11 version of what you are doing and they can do 10000 like you describe, delivered to my door for $1658. I haven't priced 9 X 12.

Also, what software are you using to do you layout. I assume you provide camera ready art to the printer?

I know how sales can be. nobody wants to be the first one to jump on something new. How do you deal with this in the sales process at the start?

Thanks

Seb

I'll do it for around $1263 shipped. Check out my website. Should be in my warrior profile. (14pt, color 2 sides, uv coating 2 sides)

CEO/Founder of MeYowza Inc. Get your FREE Mobile Landing Page & QR Code Generator w/ Analytics HERE.

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Last edited on 2nd Jan 2012 at 10:23 PM. Reason: Forgot details.
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Unread 2nd Jan 2012, 10:47 PM   #664
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Originally Posted by Vikuna2009+ View Post

Not to worry Tim, "Doubt indulged soon becomes doubt realized", Frances Ridley Havergal said that (its from one of my "better myself" books, lol).

As far as the cost of the flyers, up until this point, I have found one printer that does 10,000 for $2,400 plus shipping. And, that was only contacting ONE printer. UV coated both sides, 14 or 16pt. If the OP can find it for much less, so can I. It only takes a little research.

The biz that I would contact are the ones already advertising. To build your self-confidence, do some research to see how much they pay for that.

Fear of failure or fear of success, that's a biggie. Only you can decide if you are willing to put yourself out there or just take this as an "entertaining thread". With all the info the OP has given us, I would say "Move forward young man, there's a world to conquer".

I've had similar ideas like this thread but my fear of failure or success prevented me to move forward. Now there's proof in the OP's pudding!

Thank you Bob!!!!!!
We can do 10,000 14pt, UV 2 sides color 2 sides shipped for $1263 or 16pt for $1299. FREE design online as well.

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Unread 2nd Jan 2012, 11:10 PM   #665
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After reading through the thread, I saw lots of people showing interest in doing this. I'd like to help by providing my business services. My printing prices are wholesale. May not be the cheapest...only off by $100 or so compared to gotprint, but I can assure you the quality is superb. No tricks either with coupon codes. You can check out prices and shipping right on my site. Also for those that want to offer qr codes and mobile websites...I also provide that service as well. For $30 a month you get 1000 campaigns. Each campaign has one qr code and one mobile page. So if you have 1000 clients wanting a qr code and a mobile page...your cost is $30 a month. No limit on traffic either. Hope this helps.

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Unread 2nd Jan 2012, 11:12 PM   #666
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Originally Posted by RedShifted View Post

1) You MUST be a premium member of this WSO.
2) You MUST not live in NJ or at least in my region of NJ (central). =]
3) I will very likely ask for some form of proof of where you're residing.
4) I still have not decided as to a pricetag or whether or not I will even charge. But due to the growing attention I've recieved in my pm box please understand a low cost may be mandatory here.
Red

I have not been following this thread lately.... been busy during the holidays. I am very interested in your 3 steps and meet the above requirements. Please keep me in the loop.


Thanks,
Frank
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Unread 3rd Jan 2012, 12:30 AM   #667
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Originally Posted by Meyowza View Post

We can do 10,000 14pt, UV 2 sides color 2 sides shipped for $1263 or 16pt for $1299. FREE design online as well.
Can you make 9"x12" instead of 8.5"x11"?


Thomas
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Unread 3rd Jan 2012, 01:42 AM   #668
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thanks for the nice info

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Unread 3rd Jan 2012, 06:31 AM   #669
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nice talk ate, but i dont thinks many people here reading your thread are interested
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Unread 3rd Jan 2012, 07:55 AM   #670
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Originally Posted by SirThomas View Post

Can you make 9"x12" instead of 8.5"x11"?


Thomas
We don't do 9x12 at 14pt or 16pt. We can do it at #95 Cover (around 10pt) for around $1350 shipped. I use to be a Direct Mail Supervisor at my last job before creating this company and all we sold was 10pt mailers, but to be honest with out. I like 14pt and 16pt much better. Especially when it comes to the mailbox. It really stands out.

Anything at 6x9 or larger is going to stand out.

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Unread 3rd Jan 2012, 08:05 AM   #671
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Originally Posted by Meyowza View Post

We can do 10,000 14pt, UV 2 sides color 2 sides shipped for $1263 or 16pt for $1299. FREE design online as well.
I think maybe you haven't read this thread other than people wanting printing. We are getting 9x12 14pt UV for $1145 shipped.

Also you're not designing 16 ads and doing layout for free correct?

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Unread 3rd Jan 2012, 11:06 AM   #672
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Originally Posted by bob ross View Post

I think maybe you haven't read this thread other than people wanting printing. We are getting 9x12 14pt UV for $1145 shipped.

Also you're not designing 16 ads and doing layout for free correct?
Bob, invested in the WSO and read the whole thing through but maybe I missed something. Although it's not a big deal, I'm calculating $1170.70 including shipping. Ah well, what's $25?

Anywho, I love the WSO and if I could just find a business partner to be the face of our business and sell hard then I'd be launching already!

Free Web Design from Neodism.
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Unread 3rd Jan 2012, 11:17 AM   #673
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@Bob, would you advise against only printing on one side? I feel like it will be much to hard of a challenge to set up coupons on both sides of my flyer to where they can all be used without losing one to clip another.

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Unread 3rd Jan 2012, 11:24 AM   #674
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I can't believe I just ran into this. This type of thing would be a perfect way to gain client trust for doing internet marketing by providing a service they are already comfortable with (direct mail).

I've added it to my plan for january: http://www.warriorforum.com/offline-...ou-myself.html
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Unread 3rd Jan 2012, 03:46 PM   #675
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Just joining this awesome thread after reading it for about 2 weeks
Was late on realising about the WSO but I think the amount
of info here you should get this off the ground anyow...
Just doing some pricing then getting on with the mock up by end of week..
Biggest prob over here in UK looks like the delivery/ printing charges...
Royal mail door to door = £600 for 10000 + 20% = £720 (roughly $1050)
That's steep I think?? but it won't put me off, just gonna price up some printing now... going to be a long trawl but will get there..
Thanks to BOB and the rest of you for all the advice...
If any UK guys/gals got any golden nuggets of pricing or anything we can help each other out with.. I think would be good to post...
Especially about keeping off each others patch... or even teaming up and blitzing areas together..
All good... nice
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Unread 3rd Jan 2012, 04:13 PM   #676
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Originally Posted by Larches View Post

Bob, invested in the WSO and read the whole thing through but maybe I missed something. Although it's not a big deal, I'm calculating $1170.70 including shipping. Ah well, what's $25?

Anywho, I love the WSO and if I could just find a business partner to be the face of our business and sell hard then I'd be launching already!
Probably due to shipping. I live in NY and that's what it costs from texas, so I figured that would be the highest shipping. You must live farther away? Not a big deal.

Originally Posted by Larches View Post

@Bob, would you advise against only printing on one side? I feel like it will be much to hard of a challenge to set up coupons on both sides of my flyer to where they can all be used without losing one to clip another.
Read the WSO! I devote a portion to it under "solving the back to front issue" and I include a detailed grahic as well. I can't reveal it on here sorry.

Originally Posted by Peter Olson View Post

I can't believe I just ran into this. This type of thing would be a perfect way to gain client trust for doing internet marketing by providing a service they are already comfortable with (direct mail).

I've added it to my plan for january: http://www.warriorforum.com/offline-...ou-myself.html
Good luck with your plan Peter! Quite frankly, this system is more powerful for exactly the reason you mentioned than for what it profits alone. I don't believe there's any other way to get people eating out of your hand quickly for such a ridiculously small investment.

Originally Posted by coalminer View Post

Just joining this awesome thread after reading it for about 2 weeks
Was late on realising about the WSO but I think the amount
of info here you should get this off the ground anyow...
Just doing some pricing then getting on with the mock up by end of week..
Biggest prob over here in UK looks like the delivery/ printing charges...
Royal mail door to door = £600 for 10000 + 20% = £720 (roughly $1050)
That's steep I think?? but it won't put me off, just gonna price up some printing now... going to be a long trawl but will get there..
Thanks to BOB and the rest of you for all the advice...
If any UK guys/gals got any golden nuggets of pricing or anything we can help each other out with.. I think would be good to post...
Especially about keeping off each others patch... or even teaming up and blitzing areas together..
All good... nice
There's a lot of UK people that got into the WSO and are part of our private discussion group, I'm sure they still view this forum from time to time as well. I'm pretty sure the pricing comes really close to what it does here if you do it right, but like you said, it doesn't really matter anyways if it's more.

Thanks a ton for the kind words and I hope you crush it!

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Unread 3rd Jan 2012, 11:07 PM   #677
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To get some ideas on ad designs, I went over to yellowpages.com and typed in various things like pizza, restaurant, etc for my area.

In looking over the results, i noticed that several had coupons listed and decided to check them out.

What do you know? Most of the coupons were through Valpak! Oh man, this is going to be so easy to approach those same business owners with the GIGANTIC postcard, and show them how their offer will be a lot more prominently displayed.
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Unread 4th Jan 2012, 12:06 AM   #678
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bob I sent you a couple of emails and a pm here on WF. I never received a response though.
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Unread 4th Jan 2012, 12:21 AM   #679
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Originally Posted by bob ross View Post

I'm by no means an offline expert but in the last few months I've been able to make a pretty good profit offering a FANTASTIC service that was actually inspired by another warrior "Doran Peck" (whom seems to have fallen off the planet).

I'm not sure if this can work for you as it requires quite a bit of prospecting and you'll need to be able to do some design work (or contract it out) but it's not terribly difficult.

I visit local businesses and close them on buying ad space on a giant postcard I'll be sending out in the mail to 10,000 local residents. I sell the spaces for $495 each and can fit 16 large ads on a 9"x12" postcard.

If you send them out using the post offices "every door direct" program, you don't need any list or permit, you just have them printed and you pick the carrier routes you want to saturate, and get them to the post office. This means that for $495 they get pretty much a GUARANTEED 100% exposure of their Advertisement, which only postcard marketing can do.

I've done 2 cards so far and had a tracked response of 13% on the first one and 22% response on the 2nd! I'm being 100% serious here and you'll see the same results if you get good offers on there for services that people frequently use. (Restaurants, oil changes, pizza, seasonal, etc...)

I can give more details and provide pictures of my last cards if you need proof, but I just thought I'd share what's working for me and what could be a very cool method of making some money for you. It's pretty awesome hearing things like "your ad got me more response than anything I've ever tried" type responses.
I admire your great Idea, I am hoping I have a huge investment to do such things. but Im not. It's just an inspiration to me, and encouragement at my part. Thanks for sharing this to us.
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Unread 4th Jan 2012, 09:49 AM   #680
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Originally Posted by bob ross View Post

Probably due to shipping. I live in NY and that's what it costs from texas, so I figured that would be the highest shipping. You must live farther away? Not a big deal.



Read the WSO! I devote a portion to it under "solving the back to front issue" and I include a detailed grahic as well. I can't reveal it on here sorry.

I read, I had just sort of skipped that part because I thought it was unnecessary. But then as I got into the concept I realized it was very beneficial. I have read it now, thank you again.

I've everything set up and ready to go. I just need a salesperson now!

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Unread 4th Jan 2012, 12:12 PM   #681
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Bob, when you say that you got 13% response on the first postcard and 22% on the second, what exactly does that mean? Does it mean for every 100 postcards sent out, there were 22 redeemed coupons? Or for every 100, on average, each business received 22 sales through coupons? I'm sorry that I'm having a bit of a hard time understanding how you calculate this.

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Unread 4th Jan 2012, 12:18 PM   #682
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He said once that a total of 1.300 coupons from his first card were redeemed. For the second, a total of 2.300 ( Both out of 10.000 cards )

EDIT: That was a total of redeemed coupons so.. yes.. some business did better than others.
Hope it helps..
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Unread 4th Jan 2012, 02:03 PM   #683
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Originally Posted by ltplenus View Post

He said once that a total of 1.300 coupons from his first card were redeemed. For the second, a total of 2.300 ( Both out of 10.000 cards )

EDIT: That was a total of redeemed coupons so.. yes.. some business did better than others.
Hope it helps..
So, overall, out of the 160,000 coupons sent out, only 1.45% were redeemed. This is definitely not a statistic that I would like to share with my potential clients.

Nonetheless; even at 1,300 coupons being redeemed, if split evenly, each business made 81 sales from coupons. If each customer was worth $15, the business profited by quite a bit, but it doesn't seem like it would be enough to make them want to come back for the following month's postcard.

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Unread 4th Jan 2012, 02:23 PM   #684
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I know what you mean Larches but these numbers cant be translated in this way...For some businesses a customer is worth way more than $15. Some advertisers will not continue for sure but some will. If you keep on selling, at some point you will have a full card ( 16 spots ) filled with recurring clients without any extra effort on your part.
For a plumber,a dentist, a lawyer or a contractor as you obviously know, one customer/client is more than enough to get a big smile on their face. Even other type of businesses can benefit from this if they have a good sales funnel (can you do it for them ? of course you do ! )
I was just mentioning it to a client of mine ( restaurant owner ) the other day and he gave me a big yes right on the spot...
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Unread 4th Jan 2012, 04:28 PM   #685
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Has anyone had any luck hiring a sales person to sell ad spaces? I am currently looking to hire someone on a commission only basis and I was wondering is I can have a contractual agreement stating that they do not get paid until all 16 ad spots are filled.

Is this possible?
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Unread 4th Jan 2012, 04:33 PM   #686
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Yes. it is possible but you ( we ) have to go through a lot of people in order to get someone really going for it. This is very common when dealing with sales people. Dont get discouraged if you talk, or even meet someone today and never see him/her again ;-)
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Unread 4th Jan 2012, 04:48 PM   #687
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Thanks for your reply! Are you saying that initially finding someone is the hard part? or are you saying that most sales people are prone to quit without finishing a job?

I currently have a few interested people but I have not met with anyone yet. Im still working on creating a contract and I setting up meetings with potential sales people at the local star bucks.

Originally Posted by ltplenus View Post

Yes. it is possible but you ( we ) have to go through a lot of people in order to get someone really going for it. This is very common when dealing with sales people. Dont get discouraged if you talk, or even meet someone today and never see him/her again ;-)
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Unread 4th Jan 2012, 04:54 PM   #688
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What i mean is: Keep lining up people. Dont stop until you really have someone producing sales for you. Most people will tell you they are interested but they wont do a thing.
In other words.. dont stop looking for people just because you have a few "interested".
Chances are, they will go away for whatever reason.
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Unread 4th Jan 2012, 05:05 PM   #689
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I found this thread due to a few warriors contacting me to do some designs for them and they referred me here to see how the coupon page was layed out.

I didn't read through the whole thing as I really have no interest in doing this for myself.

I can offer some amazing print prices for anyone that is actually doing this. Just let me know and ill get back to you. Ill be glad to help and give you my wholesale cost!

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Unread 4th Jan 2012, 11:29 PM   #690
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Great share! The layout of your card looks fantastic.
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Unread 5th Jan 2012, 08:57 AM   #691
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Originally Posted by moneysavvy View Post

Has anyone had any luck hiring a sales person to sell ad spaces? I am currently looking to hire someone on a commission only basis and I was wondering is I can have a contractual agreement stating that they do not get paid until all 16 ad spots are filled.

Is this possible?
Why wait until all 16 are filled? It will be very hard to find someone to do that unless they already have a job and are just doing your gig for extra cash. Pay them as you get paid but after you take out the cost to you.

Originally Posted by moneysavvy View Post

Thanks for your reply! Are you saying that initially finding someone is the hard part? or are you saying that most sales people are prone to quit without finishing a job?

I currently have a few interested people but I have not met with anyone yet. Im still working on creating a contract and I setting up meetings with potential sales people at the local star bucks.
Finding someone that will want to make 16 high dollar sales before making a penny will be hard. Finding someone to just do the job and get paid per sale at the time of sale shouldn't be hard if you are offering a high enough commission.

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Unread 5th Jan 2012, 02:36 PM   #692
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Originally Posted by Larches View Post

Why wait until all 16 are filled? It will be very hard to find someone to do that unless they already have a job and are just doing your gig for extra cash. Pay them as you get paid but after you take out the cost to you.



Finding someone that will want to make 16 high dollar sales before making a penny will be hard. Finding someone to just do the job and get paid per sale at the time of sale shouldn't be hard if you are offering a high enough commission.
Hey Larches, my reasoning behind paying them when all 16 spots are full is that I do not want people to sell 8 spots and then quit. I feel like sales people will stay motivated if they know that they will not get paid until the job is complete.
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Unread 5th Jan 2012, 03:38 PM   #693
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Originally Posted by moneysavvy View Post

Hey Larches, my reasoning behind paying them when all 16 spots are full is that I do not want people to sell 8 spots and then quit. I feel like sales people will stay motivated if they know that they will not get paid until the job is complete.
I agree with you. So, if they sell 4-5, you would have to sell the rest or refund the money. If you have already paid out to rep, you are in the hole.

A rep should take 2-3 weeks max to sell a card. Most employees are paid every 2 weeks, and some are paid monthly. A good rep will get the card done quicker this way.

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Unread 5th Jan 2012, 06:31 PM   #694
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Originally Posted by coalminer View Post

Just joining this awesome thread after reading it for about 2 weeks
Was late on realising about the WSO but I think the amount
of info here you should get this off the ground anyow...
Just doing some pricing then getting on with the mock up by end of week..
Biggest prob over here in UK looks like the delivery/ printing charges...
Royal mail door to door = £600 for 10000 + 20% = £720 (roughly $1050)
That's steep I think?? but it won't put me off, just gonna price up some printing now... going to be a long trawl but will get there..
Thanks to BOB and the rest of you for all the advice...
If any UK guys/gals got any golden nuggets of pricing or anything we can help each other out with.. I think would be good to post...
Especially about keeping off each others patch... or even teaming up and blitzing areas together..
All good... nice

Hi

I bought Bobs WSO, it's a great concept however for me this is proving difficult, ie Royal mail delivery is extortionate and I can't get the print done cheap enough. The other issue i got is demographics basically the towns in and around me northern England are low income which really goes against the grain with this product/service.

Some who bought from Bob will make a killing, he's a good bloke who'll help anyone but for me there's just too many issues.

Dave
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Unread 5th Jan 2012, 06:56 PM   #695
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Originally Posted by moneysavvy View Post

Has anyone had any luck hiring a sales person to sell ad spaces? I am currently looking to hire someone on a commission only basis and I was wondering is I can have a contractual agreement stating that they do not get paid until all 16 ad spots are filled.

Is this possible?
If you have a 60-40 split of the PROFITS (after print ship and postage), you can give someone an area you have already filled the card for, or fill your first card and train the prospect, arm-in-arm, as you use the first card to sell the second in a new area, then let them run that area for the 40%.

If they get an area you have already "seeded" with a mailing, then its all the easier to have them be productive.

If they are green (new area) it might be harder, but my calculations show that you can make THEM about $100K with one or two zip codes.

My city (4 zip codes)has potential for 4, maybe 5 mailings in a 5-8 mile radius. About 8k per zip code (in the same city), the rest in the next zip code over the town line to fill the other 2K.

Massive potential for them and you.

BTW I am selecting routes with avg household income 50K+ as some people do not use coupons.

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Unread 5th Jan 2012, 07:56 PM   #696
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Dave, here in Auckland there are companies who distribute flyers to residential mail boxes
for a lot cheaper than the post office mail service.

They distribute flyers for all the big hardware, electronics, furniture and many others with great deals.

I found their printer and once again, better printing prices.

Take another look to see if you can track those type of companies down...not sure if you have them in your area.

Best,
Ewen
Originally Posted by mcfcok View Post

Hi

I bought Bobs WSO, it's a great concept however for me this is proving difficult, ie Royal mail delivery is extortionate and I can't get the print done cheap enough. The other issue i got is demographics basically the towns in and around me northern England are low income which really goes against the grain with this product/service.

Some who bought from Bob will make a killing, he's a good bloke who'll help anyone but for me there's just too many issues.

Dave
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Unread 6th Jan 2012, 10:25 AM   #697
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Originally Posted by mcfcok View Post

Hi

I bought Bobs WSO, it's a great concept however for me this is proving difficult, ie Royal mail delivery is extortionate and I can't get the print done cheap enough. The other issue i got is demographics basically the towns in and around me northern England are low income which really goes against the grain with this product/service.

Some who bought from Bob will make a killing, he's a good bloke who'll help anyone but for me there's just too many issues.

Dave
If you charge enough then it will cover all costs before you spend a dime. Overall you will most likely not spend more than $2600 which includes printing, shipping and mailing. Draw up your design, hit the streets to sell the spaces, collect the money and then print-ship-mail.

There is no out of pocket expense to you.

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Unread 6th Jan 2012, 10:56 AM   #698
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Looks like a great idea..bookmarking this for later!
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Unread 7th Jan 2012, 12:21 PM   #699
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In reply to mcfcok (Dave) At 1st I thought the Royal Mail prices were high but in fact they are on par with the prices stated.. I have also found good prices for printing.. All in all my prices will eventually cost around £1500-1700.. still giving me over £3000 profit at £300 per ad.. I have not bought the WSO as I believe that there is enough info here to figure it all out, altho I will like to thank Bob in some way once I start profiting.. As for your area not suited to this, I live in South Wales and as with your area, its not exactly the most affluent of areas in the UK either.. But I do have small pockets of better off areas than others, towns and residential.. and I don't really think an area being well off or not will affect this in a big way... everybody loves a deal don't they?? I realise you people with the 'inside WSO info' know a few more golden nuggets than myself... but hopefully with me being not too transfixed with a guide then maybe I can share some different ideas as I go.... Also, replying to Ewenmack... I have thought about that, using a local flyer distribution guy.. I have noticed a few adverts for this for half of what the Royal Mail charges.. Have to check the legality of doing it this way, and the professionalism and trust of the company tho.. Paying a bit more than their usual rates and getting a good relationship could be a good way to partnering up... especially if this is going to expand out. Could just go around and pick out only the posting areas you want to target then, meaning the 10,000 may not be needed in some cases. Anyways all of this is just "talk" at mo', as still in the 'mock up' process... but I am all over this.. be interested to hear how others are doing who are not in the secret circle as such.. Nick
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Unread 7th Jan 2012, 02:11 PM   #700
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Coalminer, like you haven't bought the wso (too late by time saw thread). Only problem i found with Royal Mail were the lead times, the distance of distribution centres to drop leaflets at and the fact that the leaflet had to be approved prior to placing the order.

Also, unlike the USPS, they can't give you definite time scale for the leaflet drop. Could be a number of weeks before all our delivered. Positive outcome for some but not for those geared to events (eg Valentines).

Leaflet delivery can be done with Mosaic demographic profiles to filter out the undesirable profiling. A point was made much earlier in the thread that menus were being delivered at a cost of £20 per 1000. To get such a quote would mean being bundled with 5 or 6 other leaflets. Much more desirable to have just yours delivered even if at much greater cost.

Shame about the "secret circle" as this thread has slowed considerably since.

Gregg at Y3K Designs, a good contributor to this thread, did my mockups and I'm pleased with the outcome.

12 x 9 was proving troublesome for me so have opted for A4 (not too much difference) and 14 pt card wasn't being understood so have gone for 250 gsm.

How much difference is there with the UV and gloss laminate (apart from price!!)?
Printer is suggesting that I go with the gloss laminate which does look good on the mockup.

Although a £3k profit selling the ads at £300 sounds good now. Bear in mind that there won't be much room for expansion before you're VAT registered and you're losing £50 on each space. All of a sudden you're clearing 2.2k unless you can convince those small non-vat registered businesses to stump up an extra £60.
If they're paying £360 at the outset their payments won't be changing.

You'll be profiting a bit more until such time, compensating for the extra workload on getting the first card filled. As you cross the VAT threshold, most the ads will be repeat business and your real earnings per hour worked will still be above what they were on startup.
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