Last night I was watching Shark Tank in Hulu.
I love this show because it presents new and
unique ideas that business owners have for a
product or service.
Many of the business owners are in different
stages and progress in their businesses and
that makes watching the Sharks offers intriguing.
So as I was watching a particular episode a
young lady came on who developed a personal
care device to help women with large bust lines
sleep more comfortably.
In the beginning the Sharks had showed interest
in her product and company. The then questions
When asked how long she'd been in business
and how many units had sold the answer was
3 years and just 84 units.
Almost immediately the Sharks changed their
tone from interested to concerned.
As it turns out the Sharks discovered that
this young business owner hadn't ever once
been to a trade show, or gone into a major
retailer to pitch her product. She hadn't even
done any type of advertising.
When examined more closely as to why she
hadn't taken the time to go to trade shows
or go and visit retailers she made excuses.
The Sharks quickly retorted that she didn't
demonstrate that she believed enough in herself
and her product to break through personal
barriers and comfort zones to make her own
business a success. In the end she walked
away with no investor and a lesson learned.
So the question to you is....
Are you willing to break through your personal
barriers to make your business grow and succeed...
Are you going to continue to stay in the comfort
zone and keep using the same methods to try and
build you're business even though you might not
see the success your hoping for yet.