I do local SEO services and have been working with a client for about 90 days now. When I started with the client, his site was a mess and it was on page 7 for the prefered keyword. I signed him up for a 90 day commitment and charged a monthly fee that is in the median range for the SEO services that I provided. So, the 90 days is nearly up and I have his site ranking on page one and in position 3 for the main keyword and position 5 and 6 for other good keywords. Now they want to continue on with the SEO services however they want to go to a pay per customer model. They want to pay a percentage of each customer that comes to them by way of the website, not all customers. The service they provide to the customer makes each customer worth an average of about $60. So, my question is; does this model work for me? What are the potential pitfalls? Would a pay per traffic be a better model for me, as I dont have control over what they do with each lead sent to them from the web. However I am sure they would pay me more on a per customer basis, than on a per traffic lead basis. What would a good rate be per customer? Or what would a good rate be for just traffic? Their site used to get about 200 to 300 visits a month. Now after 90 days of SEO work it is getting 1100 to 1400 a month. However their conversion rate is not very high as they said that they only converted 10 of those into customers. So that is a less than 1% conversion rate, which is not that interesting to me. I think a cleaner more professional looking website would cause their conversion rate to go up as they are using a free wordpress blog right now, but that is not something they want to do at this time.