"Go For The Throat!" I Scored Two Offline Clients In 7 Seconds

21 replies
This one facebook message got me two clients in 7 seconds:

"If anyone is looking for any help with anything Internet Marketing related like seo, smm or webdesign shoot me a message. If you own or run a business and you are not currently online then hit me up and ill see what I can do for you".

There is a little bit more to it, let me explain..

Some of you that know me or have seen me around here and know that ive been here for a little while. Ive been into everything from affiliate marketing, to blogging, adsense, eBay and everything else under the sun. Over the course of 7 years ive had many failures and only few successes.

One thing I was always good at was ranking both mine and my friends sites. So recently I decided that I want to start my offline SEO/Webdesign business. Only this time I decided to take a totally different approach to breaking into this business (I've tried unsuccessfully before... a few times).

Id been looking into white label out-sourcing that would do the jobs for me while I get the sales, manage the clients and all of the marketing, leads etc. There was one small difference though. Instead of jumping in head first, building websites for myself, buying ads, doing all sorts of research and all the rest I decided I want to do the one key thing I've noticed that all successful people do.

In my own words they "Go For The Throat!". Another way to say it would be - they go for the money first and worry about the rest later. Id seen a British program once called "Dragons" or something like that where a bunch of wealthy investors sit on a panel and listen to young entrepreneurs pitch their business ideas to the panel of dragons. The dragons would always, always, always ask how they had been making their money and or how they planned to do it from day one.... this has always stuck with me.

This then led me to a thread here on this very forum Here is that thread: http://www.warriorforum.com/offline-...st-3years.html where the guy was talking about how he was backed into a corner after he lost his job and had all of these mortgadge payments, bills to pay and food to put on the table for his wife and kids. He ended up making a great living out of offering online marketing solutions to local business people.

I sent this dude an email and asked a few questions. What he said to me struck a HUGE cord (Thanks John!). He said "just go for it". He said not to worry about not having a website to show the clients and not to worry about who is going to do the work. "Just get out there and talk to people.." is what he said.

I chewed on this for a few days and it became so clear to me. All successful people go for the throat first, they go for the kill shot, they aim for the money first and then do whatever else second. I think even in the hit documentary "The Secret" one of the guys gives the analogy of driving from once city to another city which are like 100 miles apart and your driving at night. Your headlights can only give you like 30 feet of visibility but you still make your destination because all you need is to see whats going to happen within those 30 feet in front of you. Yet most people think they need to know exactly what is going to happen on their 100 mile drive, they think they need to see 100 miles ahead. Its absurd, but thats what we do, and this in turn paralyzes us from taking action.

So anyways... last night as im sitting there contemplating my life, my future, my family and how much I want to run my own life by running a successful business and be involved with the Internet somehow, I just decided to post something on facebook. I simply said:

"If anyone is looking for any help with anything Internet Marketing related like seo, smm or webdesign shoot me a message. If you own or run a business and you are not currently online then hit me up and ill see what I can do for you".

After typing that up, I took the dog for a walk came back and saw that two people had messaged me saying that they needed my help and for me to call them. That was last night. I have not even gone back to check today to see if I have any more replies.

Out of those replies i've already spoken to one of the guys and he has confirmed he wants to go ahead and the other lady has spoken to my partner and said she has a website but now she needs traffic and that she wants me to organize it all for her.

The future looks awesome at the moment!

Now my only problem is getting the work done, im about to sign up for dotcomsecrets local, but I hear that they charge a lot so im thinking that I will not use their services for these two clients and instead find what I need on elance or Odesk.

I hope you can see that there was a clear difference in simply taking dumb action (which im very good at) as opposed to taking action with the money in my line of sight first. Get the money first or in this case get the clients first, worry about the rest later!

The whole point of this thread was to show that by forgetting everything else and taking smart action with the money in sight or "Going For The Throat" your going to get more bang for your buck.

After all these years of me trying this and that, wasting my time Ive finally figured out that I just needed to go for it, go for the money, get the money first and worry about everything else later. Build my site later, organize my accounts later, get a logo later,

I hope to come back to this thread at a later date and update readers on my progress and hopefully inspire people that really need to hear this.

Andrei
#clients #offline #scored #seconds
  • Profile picture of the author dsouravs
    If you need a HTML and photoshop web designer then ping me...
    Thnx
    Signature

    I can convert your Non-Responsive website to Responsive website ... How sweet is that? :)

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  • Profile picture of the author OmarK
    Thank you very much or this brilliant advice, Andrei.

    I remember back when I started selling mobile optimized web-sites I always got hung-up on all the little things before I would actually contact a local company.

    I even used to set criterias and conditions before I would allow myself to even TOUCH a company's phone number. Things such as companies having multiple branches, secretaries answering your calls first, or even the company having a very fancy and expensive looking web-site would set me off from calling them.

    I'd always get a paranoid feeling that someone as unestablished and as young as I am would always get the cold shoulder from well established companies. I remember every time I actually secured an appointment with a company owner or a manger, I've always noticed how they would judge me by my age and my lack of professionalism, which always hindered them from taking any regard on how actually valuable my services would be to them. Because of this, I have only tried to target smaller businesses that can do with a mobile-optimized website. And because there is just too little in my city, I was too demotivated that I stopped immediately. Yes I did manage a sale, but it was just one, and there were very few businesses that matched my 'criteria'.

    If only I've read your post earlier I would have dismissed this criteria entirely and would've gone to call as many companies as possible, while not giving a single monkeys if anyone took me for granted as I would just carry on to find the next company to call.

    Thanks for opening my eyes!
    Signature
    "Try not to become a man of success, but rather to become a man of value."
    -Albert Einstein
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  • Profile picture of the author Jason Kanigan
    That's great; you took action and got a response.

    Those are not "clients" yet, however. They are prospects. Until you have money in the bank, they remain prospects.

    They have stuck their hands up and said yes, they have a need for what you offer.

    Do they have the budget to pay you what you deserve?

    Do they have personalities that you can work with?
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    • Profile picture of the author drooblez
      Originally Posted by kaniganj View Post

      They are prospects. Until you have money in the bank, they remain prospects.
      This man speaks the truth. You'll find a lot of people are into what you are pitching them, but when it comes down to getting paid, they suddenly change their mind or are no longer interested.

      It's great you got a response, but you aren't yet at the finish line of "client-getting" until you have a check in hand. I hope it works out for you though!
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    • Profile picture of the author goindeep
      Originally Posted by kaniganj View Post

      That's great; you took action and got a response.

      Those are not "clients" yet, however. They are prospects. Until you have money in the bank, they remain prospects.

      They have stuck their hands up and said yes, they have a need for what you offer.

      Do they have the budget to pay you what you deserve?

      Do they have personalities that you can work with?
      You are pretty much spot on.

      I can say nothing yet as I think I may jinx myself but something is brewing and i've been offered a pretty unique opportunity which... well lets just say the the Universe works in mysterious ways.. for now.

      Ill post back later.

      Or I may just start a new thread.

      Cheers guys.
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  • Profile picture of the author DNChamp
    Great post. I to have 3 clients under my belt but my goal is 30 ( 1 for each day of the month). I am no good at cold calling but once I do talk to them im doing about 50/50 of retaining them.

    I can do the link building, SEO all that its just getting that lead is the tricky part. Good luck and if you need link building done I can help as well.
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  • Profile picture of the author Taylor889
    awesome advice?
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  • Profile picture of the author IMHunter
    Great read and a Great technique too. I will definitely try this technique too. Thank you very much.
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  • Profile picture of the author David Crossland
    As a business owner for over 22 years I'd like to reassure all offliners that smart suits, flash cars and other trappings of success do not on their own convince me that the person pitching to me is the right person.

    I've had my fingers burned in the past by some of these people so someone who appears and sounds honest (even very young), looks as though they know what they are talking about, is more flexible on charging and the way of working, seems keen for the work etc will get a more enthusiastic response from me.

    In addition to the high flyers, I've also had the benefit of hiring student programmers and seo people and therefore know the value they offer to my business. If they are good listeners, can talk to me in plain english, respond to my naieve questions without making me feel foolish, are prepared to help me achieve what I want to achieve rather than sell me a package then I'm more likely to give them a chance to prove themselves. One step at a time.

    Offer to do something small for a business owner with no upfront cost, an agreed charging basis (even free!) and payment terms, deliver and over deliver and then through that you will build a long term relationship.

    Once they know what value you are to their business they won't have a problem paying you on better terms later. They will know you, like you, trust you and not want the hassle of moving on to someone else who might not be as good. They won't want to change just for a few bucks. They may even become fond of you if they are older, perhaps treating you as if you were part of the family.

    As we all say, better the devil you know than the one you don't.

    Tell them you are trying to get started in business and they, remembering what it was like for them, will fall over backwards to help you if you are nice and respectful to them. They may even give you referrals!
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  • Profile picture of the author MegaC
    "Id seen a British program once called "Dragons" or something like that where a bunch of wealthy investors sit on a panel and listen to young entrepreneurs pitch their business ideas to the panel of dragons."

    It's called the Dragon's Den. The U.S. version is called "Shark Tank" which is one of my favorite shows
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  • Profile picture of the author ryanmckinney
    Exactly. I got my first few clients with: no website, no "proof" of rankings, no nothin' but just plain ol' action taking.

    Ryan
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  • Profile picture of the author marketingstatic
    One part I guess I must have missed in the Reading is where did you put that line? Was it in our forum signature?
    Signature

    Happy new Year 2019

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  • Profile picture of the author Carl Fridsjö
    Good for you man, keep it up. I also have a bunch of clients that never looked at our website etc... with that said though it's def. something you should have asap due to the added credibility.
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  • Profile picture of the author Steve Solem
    Hey, good going there Andrei!

    Of course it helps when you have 800+ friends that may see your message for help or know someone who could use help, but even with less, it's a painless way to see what opportunity might be out there and like you said, it takes just seconds to get the word out.
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  • Profile picture of the author roj
    Hi Andrei,

    Great story. I have been running my Webdesign and SEO business for 10 years and the hardest part is getting started. You are right, you just need to take action (or go for the throat as you put it).
    Offering help and advice is a great way to go rather than the hard sell. If you give a little bit of free advice people will trust you and quite often come back and buy something. Be careful about getting the business before you have worked out how you are going to do the work. You need to know how you are going to get the work done so you can price things correctly.
    As you say you can outsource most things anyway so just get an idea of costs. Build relationships, help people out and you will have a great business in no time.
    I never have to advertise or look for work, it all comes to me and with your PMA I am sure it will for you as well.


    Best Of Luck
    Signature

    Roger Weavers
    SEO Specialist & Affiliate Marketer
    Another $1,000 Day

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  • Profile picture of the author ketset
    Wow dude, that's really good advice and very detailed. Thanks for posting this
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    • Profile picture of the author wesb
      Thanks for posting!
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  • Profile picture of the author Unisons
    This actually really got me moving!

    But there's one thing that's holding me back from approaching larger businesses. That is if you are not experienced enough (like not fluent talking or they are looking for a huge portfolio etc), they reject you and you are never going to get a chance with them again isn't it?

    Do you guys ever try again in like 2 months after they've rejected either your services, or your interview?
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  • Profile picture of the author drees5761
    Great story, simple but effective!
    If you need any help with SEO or Google Places PM me...and good luck!
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  • Profile picture of the author 919492
    Awesome post.. lots of actionable stuff.
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  • Profile picture of the author newtothisstuff
    Awesome post.... so so true..... I really only sunk my teeth into this stuff 2 months ago, and I love it.
    I have sort of accidently jumped in.... I was doing a little research on my laptop at my local cafe, 2 acquaintances said hello and asked was I was doing, I gave them a run down and kaboom!!!! 1 wants the whole lot of my services (and gave me his credit card on the spot) and the other wants 2 of my services and wants a b.a.s.i.c website done too!!!
    All good I know...but I am a little scared and I dont have any contacts for easy websites!!
    So I guess you are right, you have to get out there!!!
    Good luck to everyone
    karissa
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