Does sampling work
This package, along with a peanut butter and a fiber type cheerios were delivered in the newspaper, twice in the last month.
Questions:
Do you think sampling is a good way to advertise products?
How would you go about tracking samples and propects?
Would you deliver samples in the newspaper like General Mills did with their Cheerios brand or do you think it would be more effective to offer free samples another way?
Have any of you used samples and tracked results as to cost and ROI vs other forms of advertising you have used?
I'm trying to get a handle on what General Mills is attempting to accomlish with their cheerios samples and how they would determine if this is a successful campaign or not?
I've never tried sampling but would think its an excellent way to get action. What's your thoughts?
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