$11,100.00/Month - Here's how you can do it - today.

238 replies
I posted a few days ago because I was looking for a freelance writer and "let the cat out of the bag" as far as my business model goes.

I didn't think anything of it but apparently my "un-sexy" business model generated quite the interest so here's a thread on it. (Other thread: Newsletters, eh? Questions...)
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What we're going to do here is create an "offline newsletter service". This is so easy to do, yet very few do it. Those of us that do this, easily and consistently make up to $3,700.00 a month per newsletter. In my case, I have 3.

I've done work with Dan Kennedy and he once told me that stuff that's not "sexy" (like QR codes, Apps and such) is often easier to sell, and more profitable (immediately so).

I learned this business model YEARS ago from Dan and have done it with huge success in Chiropractic. I took a "break" from it to work on another business venture, but have recently restarted the service.

Here's how it works:

You're going to start a newsletter service in a niche of your choosing. I do this for Chiropractors. Chiropractors can sign up to my service via a website and each month thereafter, they'll receive a "PLR" Newsletter that they can customize with their brand and send out to past and present patients.

BENEFIT: This Newsletter acts as an advertising venue to re-activate patients as well as it helps the doctors establish authority in their local market.

For this you'll bill each Chiropractor monthly. I bill $37.00 a month.

"Stack" your members for continuity income. (I have 100 chiros - $37x100=$3,700.00)


Market:

As for what market to go into, the criteria is simple. You want to pick an industry that (a)thrives on repeat business, (b)has a high customer value (c) is a "trade".

I for one like "medical" but it would work in other trades too, like HVAC.

The newsletter...

Like I said before, the Newsletter is nothing more than a Word Document. Although I have done this for years in the past, this is something that I had trouble getting my head wrapped around because I like to make stuff "fancy".

In the past, I used Adobe Suite to create these monthly newsletters and since clients had to edit the newsletters themselves, this generated a lot of support queries.

One thing I did when I decided to restart this service was find an "easier" way for clients to edit their newsletters.

Fellow Warrior Bryan Boyd, unknown to me at the time, is also an expert in this.

He enlightened me to the fact that he just does HIS in Word. He even sent me a sample and said "there's really nothing to it...."

HA. I may be a direct response marketing expert but I missed the obvious on that one.

My Take away? Just use MS Word and forget it. It's fine. The members actually prefer it because it's "easier" anyway.

The newsletter is just a template and each month, it gets populated with new articles and sent out.

Promotion


I use direct mail postcards leading to the sales letter I mentioned in the previous step.

It converts well (because the S/L is good) and since the membership is "capped" (yes, it REALLY is) they don't take long to fill up.

Once the newsletter service fills up, I keep doing mailings and promotions but instead of going to the S/L, any traffic generated gets a squeeze page where I generate leads for a free report about (you guessed it) promoting your practice with monthly newsletters.

I then mail these LEADS with stuff over and over again to keep 'em hot so when I DO have an opening, because someone cancels, i can almost immediately fill their spot.

In addition to Postcards, I learned a cool method to promote this service with LinkedIn from Brian.

I've been doing his "LinkedIn" method for a couple of weeks now but it IS working. Like Myself, Brian runs these newsletters and he is very successful. He talks alot about how to get clients with LinkedIn, Craigslist and Email.

While I use my postcard method to get clients, Bryan's method is effective and low cost - important if you're just starting out and on a buget. HE has a WSO on this newsletter method.

I bought it to enhance my method and am really impressed. I highly recommend it. His WSO is in my signature and at such a low price, it's a no brainer. If you're interested in this method, get it to add to your arsenal.


]Is There More Information About This?

Yes there is... but I don't want to say more here out of respect for fellow Warrior, Brian Boyd, who has a WSO on this subject.

Even though I am well versed in this topic, I bought his WSO and learned a few new promotion techniques that Brian has been doing, as well as him helping me on the template issue discussed above.

Him and I even emailed back and fourth about the template. His customer service is superb. Since I don't want to interfere with his WSO, I really can't say anything more here except this: If you're interested in doing this, the WSO is well worth it.

You'll find a (non affiliate) link in my signature.
HERE IS A POST CARD CAMPAIGN I'VE BEEN USING WITH SUCCESS PROMOTING THIS BUSINESS:

http://www.warriorforum.com/offline-...-campaign.html
#$11 #or month #today
  • Profile picture of the author AmarieP
    This is right up my alley. I think I'm gonna give this a go. Thanks for posting this and answering my questions.
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  • Profile picture of the author HAdrian1239
    Wonderful post. I work pretty closely with clients in the medical niches and this would be perfect for them...

    Question though... if you're limiting it to ONE member per local area... how exactly do you do that? Maybe that's daft but if you're in a linkedin dental group for Chicago for example, and you're promoting your sales letter, and people sign up... how are you going to be able to make sure you don't saturate it?

    Also, have you ever had a section where the practice could insert any "news" or stories specific to them if they wanted to? I obviously don't know what your template looks like, and assume this would be a part of the "branding" you mentioned... but if done this way, it's even more perfect for the niches I'm in and those I'd love to target.
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    • Profile picture of the author ewenmack
      My experience also shows "unsexy" is a much easier sell too.

      Not only that, your delivery time for delivery of product/service
      is minimal compared with other business models.

      The newsletter business has been Dan Kennedy's bread and butter for decades now.

      Thanks for enlightening us about it.

      Best,
      Ewen
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      • Profile picture of the author XponentSYS
        Originally Posted by ewenmack View Post

        My experience also shows "unsexy" is a much easier sell too.

        Not only that, your delivery time for delivery of product/service
        is minimal compared with other business models.

        The newsletter business has been Dan Kennedy's bread and butter for decades now.

        Thanks for enlightening us about it.

        Best,
        Ewen
        Hi Ewin,

        Great to have you chime in here.

        Yuuuuuuup.... Our old friend Dan has been doing newsletters for decades! In fact, though no longer, Mr Kennedy was a client of mine and HE was the one who taught me this model back around 1999/2000ish.

        So everyone, this works so do it.

        I encourage discussion and questions so pile on!

        All questions will be answered tomorrow when I get toy office. I'm mobile right now and posting from an iPhone is a PITA.
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        • Profile picture of the author ewenmack
          Now that he's brought in Bill Glazer as partner his has made massive growth while he does the content writing for it.

          Funny how he got so good at the dental and chiro newsletters that the doctors called him doctor too!

          What work were you doing for Dan?

          Mighty good of him to show you the newsletter model.

          Best,
          Ewen

          Originally Posted by XponentSYS View Post

          Hi Ewin,

          Great to have you chime in here.

          Yuuuuuuup.... Our old friend Dan has been doing newsletters for decades! In fact, though no longer, Mr Kennedy was a client of mine and HE was the one who taught me this model back around 1999/2000ish.

          So everyone, this works so do it.

          I encourage discussion and questions so pile on!

          All questions will be answered tomorrow when I get toy office. I'm mobile right now and posting from an iPhone is a PITA.
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          • Profile picture of the author XponentSYS
            @Ewen,

            Not comefortable discussing what I was doing for DK on an open forum... not to mention I'd come close to violating client confidentiality.

            But... Yup they got big in medical newsletters.

            I learn from the greats.



            Originally Posted by ewenmack View Post

            Now that he's brought in Bill Glazer as partner his has made massive growth while he does the content writing for it.

            Funny how he got so good at the dental and chiro newsletters that the doctors called him doctor too!

            What work were you doing for Dan?

            Mighty good of him to show you the newsletter model.

            Best,
            Ewen
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  • Profile picture of the author Adrian John
    This is better than most WSO's out there.
    You could sell it as one and you would made thousand but instead you share it with us.
    Why would you sell it for few bucks when you already make so much money with it in the real word? That's my question for most wso sellers selling methods that looks good in "Theory" but they never implement it before.

    This is perfect and i think it could be easier to sell over the phone, just to give it a personal touch.

    I'm gonna give i a shot soon but i have a question:
    What are your articles about? How to's? News? including of course call to action paragraphs to Re-Activates old patients or clients, Increases NEW patients and clients, Brands them as the authority in their area.What should i ask my writer? Let's say for example that i will be focusing on dentists niche.

    Thanks a lot for the share.
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  • Profile picture of the author zoro
    Hi Ben, sent you a PM which you answered, thanks.
    Thought I would join your thread. It's good of you to take the time to explain this business model.
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  • Profile picture of the author everge
    This is awesome info, good to see another way to generate income that most haven't thought of from local businesses...on my way to set it up
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  • Profile picture of the author A.Green
    Oh wow, this is great. Thank you! I think this is just a brilliant idea.

    I didn't know you were actually designing the whole newsletter. That's interesting. I was imagining it as an email-only thing.

    HVAC should be a good market. I know those guys buy content and pay reasonably well for it. They also need to keep their customers coming back for regular system maintenance (duct cleaning, etc), so a newsletter should work well for them. And maybe mechanics/auto care, too.

    It is not flashy or complicated or sexy.
    I dunno, 11 grand a month sounds pretty sexeh to me, but I'm easily pleased.
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  • Profile picture of the author rugman
    Great post. I used to use this myself - we sent out newsletters to insurance adjusters and plumbers as well as our customers. The ins/plumbers were to get flood damage cleanup work. Every month we got the template emailed to us and we printed it and mailed them. If I remember we paid A LOT more than $37! One flood could be worth $1000's.
    Here is an additional idea - give them a "done for you" system - have them printed and mailed every month so they don't have to.
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  • Profile picture of the author XponentSYS
    Hey rugman, yup newsletters WORK. Thanks for the idea. We actually offer an upsell like that but I didn't mention it here because the printing business is a whole different animal.
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  • Profile picture of the author Yogini
    Ben,

    Thank you for going into more of the step-by-step description in this thread on the newsletter model. My realtor years ago sent out a print newsletter and when he branched into a 2nd business model I know he grew his business quickly due to his mailings.

    Do you send a prospect a previous newsletter if they ask for a sample? Also, if they are unfamiliar with how to do an e-mail newsletter is that a separate training you do with them?

    Debbie
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  • Profile picture of the author TheArticlePros
    This is epic man! You should've bundled this and stuck it in the War Room. I've been following the other two threads this week because I loved the idea, and now that you've laid it out like this, I have my business plan to go on. I went to the USPS site last night and ordered an Every Door Direct starter kit to make the mailings easier...have you use it yet? I read about it in another post here in the WF.

    Thank you so much! As soon as I get more thanks this morning, I'll come back and give you one!

    -- j
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    • Profile picture of the author mmiys
      Originally Posted by JaRyCu View Post

      I went to the USPS site last night and ordered an Every Door Direct starter kit to make the mailings easier...have you use it yet? I read about it in another post here in the WF.


      -- j
      Yes, I've used it. I think you could send anything a client wants mailed EDD and charge double the USPS price and you would have a pretty good business model too. It isn't that difficult, but the way they lay the directions out online can be very confusing for an off-line business.
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  • Profile picture of the author jbthemummy
    First I want to say is THANKS for an incredible share.

    Now, some questions.

    1.
    We promote the service via a direct response website (long form sales letter) and everyone who signs up receives a monthly newsletter that they can brand as their own and distribute to their past and present patients.
    How do you promote the salesletter? Through PPC?


    2. [quote]Since each newsletter service you operate nets you $3,700/mo when it's operating, this is a no brainer.[quote]

    Can you give us a price break down on how you get $3700 a month. Is this per client?

    3. If you are collecting the leads, does the client have access to them or they are yours. Do they ever ask if they can get the leads from you?

    4. Do some clients do the following after a few months . . "Hey this is working for me, I'm going to start my own newsletter service, screw this guy". I guess this is where the salescopy (Lead generator) is the saving grace.

    Thanks for your share again! SWEETNESS
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  • Profile picture of the author PBP Marketing
    What type of articles do you usually have written for the newsletter? It'd be great if you could drop a link to one of the old newsletters
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    • Profile picture of the author Brian Boyd
      Banned
      Ummmm...........Are you serious?
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    • Profile picture of the author Vikuna2009+
      I used to subscribe to a newsletter for Realtors but it was a PITA to brand it, print it and send it out. A done for you model is something you could charge WAY more for. BTW, I paid $67 a month and it was an initial $300 something to join and you had to sign up for 12 months,

      Eva
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  • Profile picture of the author hardyfella
    Great info many thanks,
    just a question on the type of content in these newsletters... Are the articles general industry ones ie teeth whitening, or are they specific to each practice? I am guessing the content is the same in each, but I am curious how to get these dentists etc to all agree to the content going out? hope that makes sense.
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    • Profile picture of the author TheArticlePros
      Originally Posted by hardyfella View Post

      Great info many thanks,
      just a question on the type of content in these newsletters... Are the articles general industry ones ie teeth whitening, or are they specific to each practice? I am guessing the content is the same in each, but I am curious how to get these dentists etc to all agree to the content going out? hope that makes sense.
      I thought about this too, but then it hit me that one patient isn't going to see 5 different dentists. They will typically take their family to one dentist unless a specialist is needed, and they'll stick with that dentist unless something really bad happens or the practice closes.

      -- j
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      • Profile picture of the author Brian Boyd
        Banned
        Well....

        What bugs me the most about this post is not the fact that the OP basically details about 90% of a popular WSO that I launched last month but the fact that we exchanged several emails and PM's over the course of a week or two....

        I answered his questions and even showed him real life examples of what needs to be done.....Since he is my client I did everything possible to help ensure his success....

        Now, to see the same method laid out here by someone that I had grown to trust is a bit disheartening.....

        All in all, I think he's a good guy at the end of the day so no love lost...Better yet- the method works so give it a shot!
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        • Profile picture of the author Bruce Wedding
          Originally Posted by Brian Boyd View Post

          Well....

          What bugs me the most about this post is not the fact that the OP basically details about 90% of a popular WSO that I launched last month but the fact that we exchanged several emails and PM's over the course of a week or two....

          I answered his questions and even showed him real life examples of what needs to be done.....Since he is my client I did everything possible to help ensure his success....

          Now, to see the same method laid out here by someone that I had grown to trust is a bit disheartening.....
          You realize once you publish and sell an idea, you're giving up your rights to it, yes?

          He, and any of your other customers can do whatever they want with the information. I know it hurts a little but if you're not prepared for that then you shouldn't have run the WSO.

          Now my REAL question for Ben is this...

          Why is it, if you've been doing this successfully, all your domains for your own stick letters were just registered about 10 days ago?

          http://www.networksolutions.com/whoi...ickletters.com
          http://www.networksolutions.com/whoi...ickletters.com
          http://www.networksolutions.com/whoi...ickletters.com
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          • Profile picture of the author Brian Boyd
            Banned
            Yes, Bruce- I know that.

            Brian

            Originally Posted by Bruce Wedding View Post

            You realize once you publish and sell an idea, you're giving up your rights to it, yes?

            He, and any of your other customers can do whatever they want with the information. I know it hurts a little but if you're not prepared for that then you shouldn't have run the WSO.
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            • Profile picture of the author AmarieP
              Hey Brian, what was you WSO called? Mind posting a link to it?
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              • Profile picture of the author Brian Boyd
                Banned
                Originally Posted by Luvfoxy7 View Post

                Hey Brian, what was you WSO called? Mind posting a link to it?
                It's called "The SFR Method"....Not sure if you are allowed to post links to your WSO's so I will refrain...Should be easy enough to find though...

                I do want to mention, however, that hopefully the momentum on this thread won't die off. The method described here is solid and workable....And like I said before, I don't really think the OP is a bad guy- it's not like he's profiting from this thread...

                If you're looking for something to sink your teeth into this could be it....
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                • Profile picture of the author AmarieP
                  Looks good. I think I might need to check it out.
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                • Profile picture of the author moodykitty
                  Originally Posted by Brian Boyd View Post

                  It's called "The SFR Method"....Not sure if you are allowed to post links to your WSO's so I will refrain...Should be easy enough to find though...

                  I do want to mention, however, that hopefully the momentum on this thread won't die off. The method described here is solid and workable....And like I said before, I don't really think the OP is a bad guy- it's not like he's profiting from this thread...

                  If you're looking for something to sink your teeth into this could be it....
                  Brian,
                  does your WSO go into how to get clients, offer email templates etc? I would think that would be the biggest hurdle in this business... I'm interested..
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                  • Profile picture of the author TheArticlePros
                    Originally Posted by moodykitty View Post

                    Brian,
                    does your WSO go into how to get clients, offer email templates etc? I would think that would be the biggest hurdle in this business... I'm interested..
                    Hey Moody...I went on and got the WSO last night and it's blowing my socks off. I'm about halfway through it right now, so I don't know everything it offers yet, but even if I stopped where I am it would still be worth every penny.

                    -- j
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                    • Profile picture of the author moodykitty
                      Originally Posted by JaRyCu View Post

                      Hey Moody...I went on and got the WSO last night and it's blowing my socks off. I'm about halfway through it right now, so I don't know everything it offers yet, but even if I stopped where I am it would still be worth every penny.

                      -- j
                      Ok. Thanks for the info...

                      EDIT TO ADD:
                      I went ahead and purchased it just in case the price goes up!
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          • Profile picture of the author TheArticlePros
            Originally Posted by Bruce Wedding View Post

            You realize once you publish and sell an idea, you're giving up your rights to it, yes?

            He, and any of your other customers can do whatever they want with the information. I know it hurts a little but if you're not prepared for that then you shouldn't have run the WSO.
            This is 100% wrong. It's like saying that Stephen King gives up the rights to all of his books the second they enter into Barnes & Noble for sale, or Michael Bay has no right to oversee the distribution of any of the "Transformers" movies because they've been released into theatres. Purchasing something doesn't give you the right to reproduce it (pop in a DVD or Blu-Ray and watch the FBI warning if you don't believe me).

            That mentality belongs over on the BHW forum, not here in the WF.

            Just my two cents. </rantover>

            -- j
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            • Profile picture of the author Bruce Wedding
              Originally Posted by JaRyCu View Post

              This is 100% wrong. It's like saying that Stephen King gives up the rights to all of his books the second they enter into Barnes & Noble for sale, or Michael Bay has no right to oversee the distribution of any of the "Transformers" movies because they've been released into theatres. Purchasing something doesn't give you the right to reproduce it (pop in a DVD or Blu-Ray and watch the FBI warning if you don't believe me).

              That mentality belongs over on the BHW forum, not here in the WF.

              Just my two cents. </rantover>

              -- j
              Rant all you want but I suggest you work on your comprehension skills. Here is what I said:

              You realize once you publish and sell an idea, you're giving up your rights to it, yes?
              I never said to REPRODUCE anything. I'm talking about the IDEA.

              You can't patent, trademark or copyright an IDEA. You're telling me I can't read a Stephen King novel and tell people what it's about? Yeah, right.
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              • Profile picture of the author TheArticlePros
                Originally Posted by Bruce Wedding View Post

                --snipped--
                I'm not going to get into an argument. I did a little checking and you are correct in that you cannot patent or trademark an idea. Here's a direct quote from the US Patent & Trademark Office, though:

                If you are an intellectual property owner, you should protect your rights. If you are a user, you should respect them. It is just as wrong to steal intellectual property as it is to break into a home, steal a car, or rob a bank.
                That was the point of my post. As soon as I saw the WSO guy, Brian, make his post this morning, I contacted him and offered to buy the WSO from him because I wanted to make it "right" for me.

                I think you and I would probably come to an agreement fairly quickly Bruce if we were to chat online or in-person...I have a feeling that we'd feel fairly similarly once we aired out both sides of the argument, which is why I don't want to argue or hijack this thread any further.

                Whether it's Brian's idea or the OP's idea, it's a WONDERFUL idea nonetheless and I'm really happy to have come across it a few days ago in another thread here in the forums. Let's not throw mud any longer and get back to talking about the merits and implementation of the idea, shall we?

                -- j
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              • Profile picture of the author The_Lead
                Originally Posted by Bruce Wedding View Post

                Rant all you want but I suggest you work on your comprehension skills. Here is what I said:



                I never said to REPRODUCE anything. I'm talking about the IDEA.

                You can't patent, trademark or copyright an IDEA. You're telling me I can't read a Stephen King novel and tell people what it's about? Yeah, right.
                Just becasue something is legal it doesn't make it moral. And there is no way ever I would buy a how to product from (1) Somebody who just learned how themselves, (2) Has proven to be immoral. Why wouldn't I just buy it from the original creator? Plus someone who acts immorally to get ahead will surely do it again. Why risk it.
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        • Profile picture of the author LuvAbundance
          Have to say Brian, by just reading your wso sales page I never would have bought your wso..but after reading the OP's post I am seriously considering it. He explains just enough to make me understand what it is and give first hand testimony that it works (neither of which are on your wso sales page - as you seem to prefer the mystery technique, but which really doesn't work with me)..I may not be the only one. So this post could really work in your favor!

          Originally Posted by Brian Boyd View Post

          Well....

          What bugs me the most about this post is not the fact that the OP basically details about 90% of a popular WSO that I launched last month but the fact that we exchanged several emails and PM's over the course of a week or two....

          I answered his questions and even showed him real life examples of what needs to be done.....Since he is my client I did everything possible to help ensure his success....

          Now, to see the same method laid out here by someone that I had grown to trust is a bit disheartening.....

          All in all, I think he's a good guy at the end of the day so no love lost...Better yet- the method works so give it a shot!
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          • Profile picture of the author Voasi
            Originally Posted by LuvAbundance View Post

            Have to say Brian, by just reading your wso sales page I never would have bought your wso..but after reading the OP's post I am seriously considering it. He explains just enough to make me understand what it is and give first hand testimony that it works (neither of which are on your wso sales page - as you seem to prefer the mystery technique, but which really doesn't work with me)..I may not be the only one. So this post could really work in your favor!
            Agreed 100%! Some other offliner promoted your WSO and I opened it and skimmed it a little. Nothing jumped out at me so I just shut it.

            After reading the OP... I'm still not going to read it... I'm just going to buy it now.
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  • Profile picture of the author Smalls91
    Wow talk about leverage
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  • Profile picture of the author hardyfella
    Am i missing something here, the op has been doing this for years but is also republishing a wso from here????
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  • Profile picture of the author schazz
    Just seems strange to me that someone would post a method claiming they've been doing it for years, when they just learned it from another person on the forum who could easily post and say so...interested to see the response if any from the OP.
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    • Profile picture of the author raferj
      Maybe I am missing something....

      In your first post, you mentioned that the client pays you
      $37 recurring a month. How does that turn into
      $3700 a month.
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      • Profile picture of the author TheArticlePros
        Originally Posted by raferj View Post

        Maybe I am missing something....

        In your first post, you mentioned that the client pays you
        $37 recurring a month. How does that turn into
        $3700 a month.
        You are:

        For this to work, "cap" your membership at 100 people so the newsletters don't saturate the market (increases effectiveness for your members which is a must).
        37 x 100 carry the 2 add 17 subtract 64 plus 5 bajillion = $3700/mo

        -- j
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        • Profile picture of the author raferj
          Ok, so he says he has 3 clients - chiropractor, eye doctor, and dentist. He charges the each $37 a month for the newsletter. That's $111 a month? Does the client patients each pay $37 a month
          for the newsletter or does the client buy 100 @ $37 for his patients and if so,
          why would he want to spend that kind of money for a newsletter?
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          • Profile picture of the author abbot
            Banned
            Originally Posted by raferj View Post

            Ok, so he says he has 3 clients - chiropractor, eye doctor, and dentist. He charges the each $37 a month for the newsletter. That's $111 a month? Does the client patients each pay $37 a month
            for the newsletter or does the client buy 100 @ $37 for his patients and if so,
            why would he want to spend that kind of money for a newsletter?
            You missed the entire concept. He has 3 DIFFERENT TYPES OF CLIENTS. Meaning he targets 3 different niches in particular.

            You need to re-read the whole method. He is selling a SERVICE to each of HIS clients. He produces a newsletter that he sends to HIS clients. Then HIS clients re-brand it and send it to THEIR clients.

            It's not that hard of a concept.
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            • Profile picture of the author raferj
              Got it!

              But you would have to have 100 clients to make $3700 a
              month, right? I live in a small state so that would be tough.
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              • Profile picture of the author TheArticlePros
                Originally Posted by raferj View Post

                Got it!

                But you would have to have 100 clients to make $3700 a
                month, right? I live in a small state so that would be tough.
                Really? According to the 2010 US Census, the least-populated state in the Union is Wyoming with over 563K people.

                How hard is it to find 100 dentists, doctors, day spas, etc., in your state given that you have at least 1/2 a million people there?

                -- j
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                • Profile picture of the author umc
                  But what if I had 3700 clients? Does that mean I can only charge $1 per client? ;p

                  Sorry, couldn't resist.
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  • Profile picture of the author jhonmendieta
    I have an email marketing platform that I have never used so this seems like a good opportunity,. Would u say its a good idea:

    1. sell it using phone
    2. make the newsletter
    3. use my email marketing platform

    Now, I guess one "issue " in this model is , Do the businesses(doctors, chiros,etc) won't like the idea to share client;s email list. or they may not even have one.
    Any thoughts ????
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  • Profile picture of the author mydream247
    wow Brian you are right, I bought your wso, this post is in fact very similar, legal or not, that is not cool, because anyone who has bought your wso can vouch for the top level of customer service you provided.
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  • Profile picture of the author jgd4js
    Thank You for posting... got more info here than in some of the WSO's out there. Best regards.
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  • Profile picture of the author Mister Natural
    can you elaborate on this method?

    The thread title is "$11,100 per month",,, at $37.00 a month per client you would need 300 clients and to fabricate 300 newsletters each month.
    .

    For each newsletter, you'll need 3 or 4 articles. That's 3 or 4 articles a month - roughly 80 bucks a month for content. Since each newsletter service you operate nets you $3,700/mo when it's operating
    So $80 yields $3700,,, you sell the same newsletter to 100 different Chiro's ?
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    • Profile picture of the author 300SMG
      Originally Posted by Mister Natural View Post

      can you elaborate on this method?

      The thread title is "$11,100 per month",,, at $37.00 a month per client you would need 300 clients and to fabricate 300 newsletters each month.
      .



      So $80 yields $3700,,, you sell the same newsletter to 100 different Chiro's ?
      Why is everyone having an issue comprehending the $$ totals?

      He has 3 niches that he services
      Each niche has a cap of 100 clients
      He charges $37 per client
      He earns $3700 per niche
      Total for all 3 niches = $11,100
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      • Profile picture of the author Mister Natural
        Originally Posted by 300SMG View Post

        Why is everyone having an issue comprehending the $$ totals?

        He has 3 niches that he services
        Each niche has a cap of 100 clients
        He charges $37 per client
        He earns $3700 per niche
        Total for all 3 niches = $11,100
        So,,,,, All a person needs is to convert 300 Offline clients?

        ridiculous.

        A person can make the same amount of money with 10 times less customers
        and the Bob Ross Offline method.
        But,,,, if you want to work 10 times harder,,,, go ahead.
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        • Profile picture of the author XponentSYS
          Originally Posted by Mister Natural View Post

          So,,,,, All a person needs is to convert 300 Offline clients?

          ridiculous.

          A person can make the same amount of money with 10 times less customers
          and the Bob Ross Offline method.
          But,,,, if you want to work 10 times harder,,,, go ahead.
          Yes.... you've got to convert 300 off-liners, 3 times over in my case, to reach the numbers.

          How hard is it?

          Not as hard as you may think when going after niches and using direct response marketing principals.

          He'll... I just pulled 900 leads off a DRM ad in a trade rag that cost me only $600 bucks.

          The Bob Ross 9x12 method works well too!

          That's an entirely different model. Apples to oranges.
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          • Profile picture of the author IMguy123
            Originally Posted by XponentSYS View Post

            He'll... I just pulled 900 leads off a DRM ad in a trade rag that cost me only $600 bucks.
            What does "DRM" stand for?
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            • Profile picture of the author IMguy123
              Originally Posted by IMguy123 View Post

              What does "DRM" stand for?
              Okay I figured it out...Direct Response Marketing.

              But I guess he was talking about placing an ad in a niche magazine like a dental magazine or something like that.
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              • Profile picture of the author XponentSYS
                Originally Posted by IMguy123 View Post

                Okay I figured it out...Direct Response Marketing.

                But I guess he was talking about placing an ad in a niche magazine like a dental magazine or something like that.
                Yup... And yup!


                Sorry..... shoulda been more clear. Sometimes I forget I'm not talking to someone in the office, lol.
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  • Profile picture of the author HAdrian1239
    It's the same news letter to 100 different practitioners (usually one per zip code or city) and then the same process x 3

    So he in essence DOES have 300 clients. 100 for each newsletter...
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    • Profile picture of the author Gabby12
      Please read the post before asking questions, really simple math!
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      • Profile picture of the author abbot
        Banned
        Have you ever tried cold calling? It seems this would sell well via phone call. If so, what script did you use?
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        • Profile picture of the author Kevin AKA Hubcap
          In addition to the method listed there are other ways to use physical printing to make money.

          I was going to list them here and invite a conversation from others who are doing this type of work but to avoid a potential thread-jack I'll start a new post.

          Systems such as these definitely work but people need to remember the broad brush strokes of the OP is not what will make YOUR masterpiece. The devil's in the details. The manner and vigor you use to fill them in determines if you'll be on display in the Louvre or on the bathroom wall in Joe's basement.

          Have some confidence in your own ability. You don't need every last detail laid out for you. And I'm sure you know, at least on an intellectual level, that that wouldn't work.

          You're going to make mistakes. Potential clients will say no...some might even be a bit rude. That's all part of the process.

          And I know the OP makes a point of saying you don't need to talk to anyone but I'm here to tell you you should probably get comfortable talking to people and the only way to do is...well.... to do it.

          Stop looking for the yellow brick road. Stop looking for each and every minute detail. Take this, do your due diligence, and if you decide its for you...grab it and RUN.
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  • Profile picture of the author XponentSYS
    Originally Posted by Brian Boyd View Post

    Well....

    What bugs me the most about this post is not the fact that the OP basically details about 90% of a popular WSO that I launched last month but the fact that we exchanged several emails and PM's over the course of a week or two....

    I answered his questions and even showed him real life examples of what needs to be done.....Since he is my client I did everything possible to help ensure his success....

    Now, to see the same method laid out here by someone that I had grown to trust is a bit disheartening.....

    All in all, I think he's a good guy at the end of the day so no love lost...Better yet- the method works so give it a shot!
    Hi Brian,

    Yeah i did buy your WSO and yes, we did email. I always purchase WSOs about what i am currently doing so as to enhance my OWN services.

    I was interested in your template, and LinkedIn method. Before this, I used strickly offline (Postcards) to get clients. I learned the LinkedIn and email methods from you. Plus, from your WSO, i learned how to make my template even better.

    I realize that i shouldn't have included ANYTHING I learned from you in my post so I changed it and I think it's better.


    Originally Posted by Bruce Wedding View Post

    [/QUOTE]

    I've been doing it for years but last year, took a hiatus to work on another venture (that ended up being a mistake) so I restarted.




    Originally Posted by schazz View Post

    Just seems strange to me that someone would post a method claiming they've been doing it for years, when they just learned it from another person on the forum who could easily post and say so...interested to see the response if any from the OP.
    Have tons of experience in this. For about 5 years i ran newsletters. Then, I took a break from it to work on another venture (mistake). restarted it a while ago and forgot how cool this method is.

    Of course I knew Brain would see this but I didn't really think anything of it. Perhaps that was another mistake - as i mean no disrespect to him. I do give Brian credit, as you'll now see in my post.

    Bottom line is, I love the method, am excited about it because it WORKS and want to start a conversation about it.

    Lets keep this going and have a conversation about it because this method works and people should do it.

    As far as this goes, I hope this clears things up a little.
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  • Profile picture of the author ProServices
    Hey XponentSYS, your the man! Thanks for the great share. It's awesome and workable. Unfortunately most of us never actually take action on these key things
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  • Profile picture of the author easygoingdude
    This business model is something that refreshingly different. At the same time, people are thinking that it's like a license to print money. You have a number of hurdles to overcome such as...

    Writing a sales page that sells.
    Writing post cards, LinkedIn messages, emails that are convincing.
    Convincing businesses that you are legit and not distributing to more than the limit.
    Finding a niche which is more receptive than most to such a service.

    Regardless, unlike pretty much every other business idea I've seen on this forum, you are investing your time in something that can bring you money for a LONG time.
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  • this is really awesome information. thanks for the share!
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  • Profile picture of the author sdentrepreneur
    Great idea, I am just not that big of a writer and would most likely outsource this to people who like to write..
    Also...seems like a lot of work getting 100 Chiro's to agree to a monthly fee for a newsletter. Did you have to approach 1,000 to get 100 to agree to pay?
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    • Great concept, although I have read about this years ago. Obviously, the WSO is probably good.

      One question to everyone though, why would you do 4 different newsletter at 100 each and not 400 for one subject and specialize in it...

      I guess for diversification purposes?
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      • Profile picture of the author Yogini
        Originally Posted by Fortune500Designs View Post

        Great concept, although I have read about this years ago. Obviously, the WSO is probably good.

        One question to everyone though, why would you do 4 different newsletter at 100 each and not 400 for one subject and specialize in it...

        I guess for diversification purposes?
        My sense would be diversification but also the customers of newsletter may not want it to be distributed to that many practitioners due to either possible competition or maybe even duplication issues if people add the articles to their blogs or facebook pages. This could mean their clients might see the content as having a different source than themselves.

        Debbie
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  • Profile picture of the author XponentSYS
    Originally Posted by easygoingdude View Post

    This business model is something that refreshingly different. At the same time, people are thinking that it's like a license to print money. You have a number of hurdles to overcome such as...

    Writing a sales page that sells.
    Writing post cards, LinkedIn messages, emails that are convincing.
    Convincing businesses that you are legit and not distributing to more than the limit.
    Finding a niche which is more receptive than most to such a service.

    Regardless, unlike pretty much every other business idea I've seen on this forum, you are investing your time in something that can bring you money for a LONG time.
    Brian's WSO covers how to overcome those hurdles. As for writing postcards that convert, there's tons of info here on that. I have a WSO on developing and deploying postcard campaigns. Both WSOs are in my signature.

    Originally Posted by moodykitty View Post

    Brian,
    does your WSO go into how to get clients, offer email templates etc? I would think that would be the biggest hurdle in this business... I'm interested..
    It's actually Brian's WSO... and yes, it does. I have it and can vouch for it's top notch quality.

    Originally Posted by sdentrepreneur View Post

    Great idea, I am just not that big of a writer and would most likely outsource this to people who like to write..
    Also...seems like a lot of work getting 100 Chiro's to agree to a monthly fee for a newsletter. Did you have to approach 1,000 to get 100 to agree to pay?
    1. I hate to write too. I have writers that I hired for this. Depending on what market you try to target, it's important to try to find a writer to specialize in your market.

    Mine are "medical" so I found and hired writwers who specialize in "medical" writing. There's tons of them on here, if you search.

    I believe some are even in this thread (A.Green comes to mind).

    Whatever you do, make sure you hire a writer with positive reviews and get samples! Hiring a GOOD writer is very important.

    As for getting 100 chiros... YES, you'll have to reach out to many but it's not "hard". This post covers ONE way to accomplish this. Brian Boyd has other ways in his WSO.

    Grab Brians WSO from my signature to lean how you can reach people online.

    Grab MY wso from my signature for the "post card" method.



    Originally Posted by Fortune500Designs View Post

    Great concept, although I have read about this years ago. Obviously, the WSO is probably good.

    One question to everyone though, why would you do 4 different newsletter at 100 each and not 400 for one subject and specialize in it...

    I guess for diversification purposes?
    Yup, this information is by no means "new" but isn't it awesome? Some things are timeless, this method being one of them.

    I like to keep my memberships at 100 or so to avoid "saturation and duplicate content. Another reason why I now do that is to diversify my markets.

    Back in 2004 - 2008/9ish I had an internet marketing package I sold to chiropractors. I loaded it up with like 3000 or so members and was making a TON of money.

    Then in 2008, market regulations (in chiro) changed and basically "neutered" that business.

    I ended up losing my ass and had to start all over again from ground zero. Had I been diversified, that wouldn't have happened. Lesson learned.
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  • Profile picture of the author marc7
    Originally Posted by XponentSYS View Post

    I posted a few days ago because I was looking for a freelance writer and "let the cat out of the bag" as far as my business model goes.

    I didn't think anything of it but apparently my "un-sexy" business model generated quite the interest so here's a thread on it. (Other thread: Newsletters, eh? Questions...)
    ===========================================


    What we're going to do here is create an "offline newsletter service". This is so easy to do, yet very few do it. Those of us that do this, easily and consistently make up to $3,700.00 a month per newsletter. In my case, I have 3.

    I've done work with Dan Kennedy and he once told me that stuff that's not "sexy" (like QR codes, Apps and such) is often easier to sell, and more profitable (immediately so).

    I learned this business model YEARS ago from Dan and have done it with huge success in Chiropractic. I took a "break" from it to work on another business venture, but have recently restarted the service.

    Here's how it works:

    You're going to start a newsletter service in a niche of your choosing. I do this for Chiropractors. Chiropractors can sign up to my service via a website and each month thereafter, they'll receive a "PLR" Newsletter that they can customize with their brand and send out to past and present patients.

    BENEFIT: This Newsletter acts as an advertising venue to re-activate patients as well as it helps the doctors establish authority in their local market.

    For this you'll bill each Chiropractor monthly. I bill $37.00 a month.

    "Stack" your members for continuity income. (I have 100 chiros - $37x100=$3,700.00)


    Market:

    As for what market to go into, the criteria is simple. You want to pick an industry that (a)thrives on repeat business, (b)has a high customer value (c) is a "trade".

    I for one like "medical" but it would work in other trades too, like HVAC.

    The newsletter...

    Like I said before, the Newsletter is nothing more than a Word Document. Although I have done this for years in the past, this is something that I had trouble getting my head wrapped around because I like to make stuff "fancy".

    In the past, I used Adobe Suite to create these monthly newsletters and since clients had to edit the newsletters themselves, this generated a lot of support queries.

    One thing I did when I decided to restart this service was find an "easier" way for clients to edit their newsletters.

    Fellow Warrior Bryan Boyd, unknown to me at the time, is also an expert in this.

    He enlightened me to the fact that he just does HIS in Word. He even sent me a sample and said "there's really nothing to it...."

    HA. I may be a direct response marketing expert but I missed the obvious on that one.

    My Take away? Just use MS Word and forget it. It's fine. The members actually prefer it because it's "easier" anyway.

    The newsletter is just a template and each month, it gets populated with new articles and sent out.

    Promotion


    I use direct mail postcards leading to the sales letter I mentioned in the previous step.

    It converts well (because the S/L is good) and since the membership is "capped" (yes, it REALLY is) they don't take long to fill up.

    Once the newsletter service fills up, I keep doing mailings and promotions but instead of going to the S/L, any traffic generated gets a squeeze page where I generate leads for a free report about (you guessed it) promoting your practice with monthly newsletters.

    I then mail these LEADS with stuff over and over again to keep 'em hot so when I DO have an opening, because someone cancels, i can almost immediately fill their spot.

    In addition to Postcards, I learned a cool method to promote this service with LinkedIn from Brian.

    I've been doing his "LinkedIn" method for a couple of weeks now but it IS working. Like Myself, Brian runs these newsletters and he is very successful. He talks alot about how to get clients with LinkedIn, Craigslist and Email.

    While I use my postcard method to get clients, Bryan's method is effective and low cost - important if you're just starting out and on a buget. HE has a WSO on this newsletter method.

    I bought it to enhance my method and am really impressed. I highly recommend it. His WSO is in my signature and at such a low price, it's a no brainer. If you're interested in this method, get it to add to your arsenal.

    This is awesome! I purchased the wso like a week and a half ago and I'm all setup to take action with one of the methods mentioned in bryans wso I was trying my best to find some confirmation about the actual results with this business model.

    It totally made sense and I had a great feeling about this model so I went ahead and follow the instructions in the wso...

    I already have my first service setup. All I have to do now is apply the first method taught and I really believe this is going to help the market I'm targeting and also bring in a good income stream.

    I was left in the dark on a few things, but I worked it out. Bryans wso is one of the best I've ever owned.

    But We shall see in a few days how my target market responds

    Marc7
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    • Profile picture of the author Evolve91
      I was about to hit the hay early tonight when I seen your post, clicked it and read it. It never ceases to amaze me when every time I think I have heard about every possible service possible in offline something else shows up.
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  • Profile picture of the author akonzada009
    It's the same news letter to 100 different practitioners (usually one per zip code or city) and then the same process x 3
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  • Profile picture of the author MrElectric
    Does the WSO provide real life examples and maybe some templates for setting up the newsletter, or how to write your sales letter so it doesn't look spammy and get thrown in the trash?
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  • Profile picture of the author manicmethods
    Just wandered if I could see someone's sample newsletter. I understand if you can't. Just not entirely sure how I should lay it out/what content to include? etc.
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    • Profile picture of the author Kevin AKA Hubcap
      Originally Posted by manicmethods View Post

      Just wandered if I could see someone's sample newsletter. I understand if you can't. Just not entirely sure how I should lay it out/what content to include? etc.
      Sample newsletters aren't too hard to find.

      Here ya go... A treasure trove of sample newsletters.

      MS Publisher, Apple Pages (and I think MS Word) come preloaded with templates.
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  • Profile picture of the author Aaron Autrey
    How many pages does the newsletter have to be? Am I writing it each month?

    What exactly are the Chiro's paying for?

    Does his WSO have a sample?
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  • Profile picture of the author Mister Natural
    so,, all of you are confident that you can get past 100 gatekeepers and, convert 100 doctors into your customers?

    I think a few of you have stars n your eyes.
    Contacting, selling, and converting 300 customers for this project is a HUGE undertaking.

    Please report your progress here.
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    • Profile picture of the author MrElectric
      Originally Posted by Mister Natural View Post

      so,, all of you are confident that you can get past 100 gatekeepers and, convert 100 doctors into your customers?

      I think a few of you have stars n your eyes.
      Contacting, selling, and converting 300 customers for this project is a HUGE undertaking.
      If making (good) money was easy everybody would be doing it.
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    • Profile picture of the author AussieT
      Originally Posted by Mister Natural View Post

      so,, all of you are confident that you can get past 100 gatekeepers and, convert 100 doctors into your customers?

      I think a few of you have stars n your eyes.
      Contacting, selling, and converting 300 customers for this project is a HUGE undertaking.

      Please report your progress here.
      Aren't all WSO's sold to those with stars in their eyes.
      I'm off to buy a few more now
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    • Profile picture of the author mrjosco
      Originally Posted by Mister Natural View Post

      so,, all of you are confident that you can get past 100 gatekeepers and, convert 100 doctors into your customers?

      I think a few of you have stars n your eyes.
      Contacting, selling, and converting 300 customers for this project is a HUGE undertaking.

      Please report your progress here.
      I agree that it is difficult, but I want to add some reality.

      I work in sales for a company that provides a much more complex, expensive service to the medical industry. This service is a nearly perfectly competitive market.

      With cold calling and cold drop ins I was able to average about 18 new clients a month. There is no reason to think you couldn't do the same thing with this much lower cost product.
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      • Profile picture of the author XponentSYS
        Originally Posted by mrjosco View Post

        I agree that it is difficult, but I want to add some reality.

        I work in sales for a company that provides a much more complex, expensive service to the medical industry. This service is a nearly perfectly competitive market.

        With cold calling and cold drop ins I was able to average about 18 new clients a month. There is no reason to think you couldn't do the same thing with this much lower cost product.
        I'll agree that "medical" is extremely competitive. I'll also say that they're extremely RABID BUYERS.

        What you said has been my experience, sans the drop-ins since we prospect nation wide.
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  • Profile picture of the author KristofferIM
    Love the idea and I will definitely check the WSO out.

    Is this method similar to the Dan Kennedy course: "Dan Kennedy Newsletter Blueprint Course"?
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  • Profile picture of the author rugman
    Sunday emergency trip to the Dr today (ear infection for daughter). what do I see - newsletter in the lobby. Now this is professionally done - the place is part of a large group in the NY area. Seems like the articles are all written by docs in the gorup.
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    • Profile picture of the author karensworld
      Sunday morning cup of coffee and the Warrior Forum. Perfect.

      I purchased Brian Boyd's WSO about two weeks ago.
      It has to be one of THE BEST WSO I have ever purchased!!

      I knew as soon as I started reading it, it was going to be a perfect fit for me, and as soon as I have finished my clients project this week, I will be starting it!

      I have no hesitation in requesting a refund on a WSO.
      I will say , even If this was not something I was going to take action on, I still would not request a refund!!
      The quality of content is THAT good.
      I have also emailed Brian with a couple of questions and his support and obvious integrity has been great!!

      To be fair to the OP I think he is just honestly sharing his experience, and for me that has been really inspiring and just really confimed for me that I am so glad I have Brians WSO.

      To all those asking questions, please go check out the WSO. All questions are answered.
      Brian is a decent guy and deserves the respect and credit.
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  • Profile picture of the author moose88
    i dont understand why you cant have a few denstists in the same city with the same newsletter... whats the big deal, its not as if a customer is going to see a newsletter in another dentists office? am i missing something here... im definitely going to buy the WSO -

    personally I am going to try and find a magazine, or some monthly blog or whatever in the field, and then re-hash some articles that may sound interesting to a patient... cant be that hard?

    to be honest at the moment im still not fully understanding the whole logistics behind this money making method, I mean will a customer really benefit from using this newsletter? sorry for my pessimistic attitude, im just very cautious when something sounds to good to be true.

    edit: Kevin i tried to PM you but it wont allow me to as i dont have enough posts

    I hope you respond to this, either by PM or you can respond in this thread if the OP doesnt mind

    Originally Posted by Kevin AKA Hubcap View Post

    In addition to the method listed there are other ways to use physical printing to make money.

    I was going to list them here and invite a conversation from others who are doing this type of work but to avoid a potential thread-jack I'll start a new post.
    I am very intrigued by this, because printing services is right up my alley

    I was going to start a business selling iphone decals, and laptop decals... i love these sorts of things because when printing, it is so easy to post, and the margins on printed items such as decals and stickers are amazing!

    anyways thanks for your contribution and hope you can elaborate on your methods

    kind regards
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    • Profile picture of the author rugman
      Read my post #13 - they work - keeping your name in front of your customers is key. Even if they never read the newsletter they see it all the time - also great to hand out to potential customers. If I was working with a new dentist I would mail it out to whole hood with a killer special on the newsletter.

      Originally Posted by moose88 View Post

      i dont understand why you cant have a few denstists in the same city with the same newsletter... whats the big deal, its not as if a customer is going to see a newsletter in another dentists office? am i missing something here... im definitely going to buy the WSO -

      personally I am going to try and find a magazine, or some monthly blog or whatever in the field, and then re-hash some articles that may sound interesting to a patient... cant be that hard?

      to be honest at the moment im still not fully understanding the whole logistics behind this money making method, I mean will a customer really benefit from using this newsletter? sorry for my pessimistic attitude, im just very cautious when something sounds to good to be true.

      edit: Kevin i tried to PM you but it wont allow me to as i dont have enough posts

      I hope you respond to this, either by PM or you can respond in this thread if the OP doesnt mind



      I am very intrigued by this, because printing services is right up my alley

      I was going to start a business selling iphone decals, and laptop decals... i love these sorts of things because when printing, it is so easy to post, and the margins on printed items such as decals and stickers are amazing!

      anyways thanks for your contribution and hope you can elaborate on your methods

      kind regards
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    • Profile picture of the author Leigh Burke
      You've got a good point here. Who goes to more than one dentist? Although I think capping it at 100 makes it more scarce and encourages people to sign up more quickly before they miss out.

      Originally Posted by moose88 View Post

      i dont understand why you cant have a few denstists in the same city with the same newsletter... whats the big deal, its not as if a customer is going to see a newsletter in another dentists office? am i missing something here... im definitely going to buy the WSO -

      personally I am going to try and find a magazine, or some monthly blog or whatever in the field, and then re-hash some articles that may sound interesting to a patient... cant be that hard?

      to be honest at the moment im still not fully understanding the whole logistics behind this money making method, I mean will a customer really benefit from using this newsletter? sorry for my pessimistic attitude, im just very cautious when something sounds to good to be true.

      edit: Kevin i tried to PM you but it wont allow me to as i dont have enough posts

      I hope you respond to this, either by PM or you can respond in this thread if the OP doesnt mind



      I am very intrigued by this, because printing services is right up my alley

      I was going to start a business selling iphone decals, and laptop decals... i love these sorts of things because when printing, it is so easy to post, and the margins on printed items such as decals and stickers are amazing!

      anyways thanks for your contribution and hope you can elaborate on your methods

      kind regards
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  • Profile picture of the author HelenaB
    I understand that the initial postcard "push" is pretty much a one-off, but I am guessing that to secure 100 practitioners in a given profession you're sending out a very large amount of postcards in the first place.

    Could you give us a rough idea how much both the postcards and the postage charges cost you for this element of the plan?

    Also - is there any information regarding whether postcards are more successful than emails or any other given method?

    Thanks in advance.
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  • Profile picture of the author jbthemummy
    Q1. Usually when you email doctors and stuff, the emails go directly through the receptionist (Unless the doctor is getting CC'd which I sure hope so). Is there a way around it because we all know the receptionist is going to be "Hmmm another offer of some kind . . .delete. Has this been your experience Mr.XponentSYS and if so if there is another way of getting around it? Is that in the WSO as well?

    Q2.
    In addition to the method listed there are other ways to use physical printing to make money.
    YES PLEASE
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    • Profile picture of the author sandalwood
      The post before it was modified laid it all out. I haven't purchased any of the products mentioned. Why? I know they work and have physically done this myself back in 2002 before I understood how to effectively use this damned thing called the computer.

      My NL was directed at senior citizens. My articles came from the several federal government sites dedicated to senior citizens. I didn't have to write anything and the information could be reproduced w/o fear of being sued as it is all in the public domain.

      I cold called businesses in my city and charged $100 for a biz card size ad, $600 for a full page ad, $350 for 1/2 pg and $225 for 1/4 pg. I don't know what you want to charge but those were my 2002 prices. I also did not charge a monthly fee as the NL wasn't monthly.

      I had a total of six pages with the center two being free flow. In other words, they weren't attached to the NL. You could pull them out and they stood alone. These were packed with ads mostly biz card size.

      It wasn't monthly because it was designed for only local senior events which were quarterly. Do the math and see what an advertiser paid for 4 exposures. Yes, I did make money or I wouldn't have done it.

      I worked w/a local printer who gave me a very deep discount in exchange for an ad in the NLs. I highly suggest you make sure the printer will either print for free or deep discount in exchange for an ad. Don't tell me they won't because mine did.

      This is somewhat of a different biz model than the OP mentioned. However it is a NL biz model that worked. How you prospect for clients is your business. I didn't want to search all over creation, I only wanted to do biz locally.

      There you have it, another NL biz model that worked. If I were to do another NL today it would be to our insurance clients. Imagine being a biz that wanted to reach 1200 people a month. How much would you pay to do that?

      Good luck to everyone who wants to be the next Randolph Hearst of the NL world.

      Tom
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  • Profile picture of the author lilpixie
    Nice to know that simple but unsexy ideas can still sell.

    lilpixie
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  • Profile picture of the author Gavin8492
    Ben Pedersen I ordered your newsletter on dentalstickletters.com. On the Welcome page, there were no newsletter files available to download - it was blank. I emailed you asking for a refund and even attached a printscreen proving there was nothing available to download and so far I have got nothing in return. I would like to think you are not trying to scam me and have genuinely been unable to reply to my email and issue a refund. Please sort this out ASAP.
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    • Profile picture of the author jbthemummy
      Ben Pedersen I ordered your newsletter on dentalstickletters.com. On the Welcome page, there were no newsletter files available to download - it was blank. I emailed you asking for a refund and even attached a printscreen proving there was nothing available to download and so far I have got nothing in return. I would like to think you are not trying to scam me and have genuinely been unable to reply to my email and issue a refund. Please sort this out ASAP.
      Don't worry Gavin, I think those were just his test letters or something. Simply PM him I'm sure he'll sort it out. Sometimes people get busy so give them the benefit of the doubt at first. Plus Warriors don't scam people

      Cheers!

      JB
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      • Profile picture of the author IMguy123
        Originally Posted by jbthemummy View Post

        Don't worry Gavin, I think those were just his test letters or something. Simply PM him I'm sure he'll sort it out. Sometimes people get busy so give them the benefit of the doubt at first. Plus Warriors don't scam people

        Cheers!

        JB
        First of all, why would Gavin buy the newsletter unless he is a dentist, chiro, etc....I guess to take a look at the newsletter? That could be the reason but I would not at $27 unless I had a practice. There are free examples online if you look.

        Second, MOST of the warriors don't scam people. However...Believe it or not, some have, some do and some more will in the future. I do like to see the good in people also but the reality stares me in the face sometimes. Plenty of WSO's are proof...not all mind you.

        YES, some here hanging out are looking to get some money with no value to trade for it.
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    • Profile picture of the author XponentSYS
      Originally Posted by Gavin8492 View Post

      Ben Pedersen I ordered your newsletter on dentalstickletters.com. On the Welcome page, there were no newsletter files available to download - it was blank. I emailed you asking for a refund and even attached a printscreen proving there was nothing available to download and so far I have got nothing in return. I would like to think you are not trying to scam me and have genuinely been unable to reply to my email and issue a refund. Please sort this out ASAP.
      I'm out of town now. Let me process the refund. Sorry about that!
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  • Profile picture of the author cash89
    Hey Brian,

    Bought your wso a couple days ago, thanks to this thread. Wanted to pm about a question I had but I just created an account on wf. How can I contact you?
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    • Profile picture of the author Yogini
      I was wondering about how people are doing the actual printing. Is page 2 on the back of page 1 and do you set it up as folded and stapled on the side? Or is the back of each page left blank?

      Debbie
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      • Profile picture of the author IMguy123
        Originally Posted by Yogini View Post

        I was wondering about how people are doing the actual printing. Is page 2 on the back of page 1 and do you set it up as folded and stapled on the side? Or is the back of each page left blank?

        Debbie
        Very good question....sorry I can't answer it but google for some samples. I think you will find some.
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  • Profile picture of the author Yogini
    The samples I have seen are pdfs so it isn't easy to tell how they will look printed or how they are setup for a printer. The ones I see are numbered pages 1-4 sequentially. They work great for e-mail newsletters as pdfs for sure that way.

    Debbie
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  • Profile picture of the author Gavin8492
    IMGuy123 Yes, I am a dentist. And I'm not naive, I know people scam others. I just didn't think somebody like Ben would considering he's written a whole thread about his method exposing himself to mistakes he'll make. And it was $37, not $27. Oh, and I have about 15 dental newsletter templates that I'd be happy to share with any other member on this thread except for you. I do not have the time to make my own as my practice keeps me busy.

    JB, I contacted him through his site where we could contact about problems, e-mailed him 2 days ago and even messaged him on facebook in case he genuinely was too busy to see these messages. Being an Internet Marketer it strikes me as odd that he would be away from the internet for 2 days. And I cannot PM him as I do not have 50 posts and do not plan on spamming posts to raise my count. Is it wrong to want the money I paid for back when I received nothing in return?
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    • Profile picture of the author XponentSYS
      Hi Gavin,


      Okay I figured it out.... The reason why you didn't get a NL is because the dental service is full. I'm not sure why the website let you order. I'll sort that out later. So I issued a refund.

      Warriors,

      While I was helping Gavin, I noticed a half dozen or so of you ordered. I refunded all of you. The dental service is full.

      I'm on a camping trip right now. If you're a practitioner and want to order, don't do it at the websites. PM me and I'll hook you up since all the NL services are likely full.

      Best,

      Ben Pedersen

      Originally Posted by Gavin8492 View Post

      IMGuy123 Yes, I am a dentist. And I'm not naive, I know people scam others. I just didn't think somebody like Ben would considering he's written a whole thread about his method exposing himself to mistakes he'll make. And it was $37, not $27. Oh, and I have about 15 dental newsletter templates that I'd be happy to share with any other member on this thread except for you. I do not have the time to make my own as my practice keeps me busy.

      JB, I contacted him through his site where we could contact about problems, e-mailed him 2 days ago and even messaged him on facebook in case he genuinely was too busy to see these messages. Being an Internet Marketer it strikes me as odd that he would be away from the internet for 2 days. And I cannot PM him as I do not have 50 posts and do not plan on spamming posts to raise my count. Is it wrong to want the money I paid for back when I received nothing in return?
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      • Profile picture of the author Voasi
        Originally Posted by XponentSYS View Post

        Hi Gavin,

        Okay I figured it out.... The reason why you didn't get a NL is because the dental service is full. I'm not sure why the website let you order. I'll sort that out later. So I issued a refund.

        While I was helping Gavin, I noticed a half dozen or so of you ordered. I refunded all of you. The dental service is full.

        Ben Pedersen
        The Dental one is already full? You registered that site June 2nd, 2012 and it's already full with 100 members?

        I'm just a tad bit skeptical on that - if that is true, fantastic for you!
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        • Profile picture of the author XponentSYS
          LOL

          Yeah, remember that though the sites are new, I've had the NL services in the thread for awhile.

          Used to be totally promoted offline in the mail before I got the sites up so yes.... they're kinda full.


          Originally Posted by Voasi View Post

          The Dental one is already full? You registered that site June 2nd, 2012 and it's already full with 100 members?

          I'm just a tad bit skeptical on that - if that is true, fantastic for you!
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    • Profile picture of the author montero
      Originally Posted by Gavin8492 View Post

      IMGuy123 Yes, I am a dentist. And I'm not naive, I know people scam others. I just didn't think somebody like Ben would considering he's written a whole thread about his method exposing himself to mistakes he'll make. And it was $37, not $27. Oh, and I have about 15 dental newsletter templates that I'd be happy to share with any other member on this thread except for you. I do not have the time to make my own as my practice keeps me busy.

      JB, I contacted him through his site where we could contact about problems, e-mailed him 2 days ago and even messaged him on facebook in case he genuinely was too busy to see these messages. Being an Internet Marketer it strikes me as odd that he would be away from the internet for 2 days. And I cannot PM him as I do not have 50 posts and do not plan on spamming posts to raise my count. Is it wrong to want the money I paid for back when I received nothing in return?

      Why in the world would it strike you as odd that "being an internet marketer he would be away from work for 2 days?"

      Here's another possibility: being a very successful internet marketer, and therefore efficient as well as free, allowed him to be away from work for 5 days and work only 2.

      Or again, being a human being, and not a machine, he took two days off to go camping and be with his friends/family.

      Etc.
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      • Profile picture of the author TheArticlePros
        Originally Posted by montero View Post

        Why in the world would it strike you as odd that "being an internet marketer he would be away from work for 2 days?"

        Here's another possibility: being a very successful internet marketer, and therefore efficient as well as free, allowed him to be away from work for 5 days and work only 2.

        Or again, being a human being, and not a machine, he took two days off to go camping and be with his friends/family.

        Etc.
        I've already commented a lot here...was just waiting on someone else to say it.

        The whole reason I'm in IM is so that I can make my time mine again....

        -- j
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    • Profile picture of the author IMguy123
      Originally Posted by Gavin8492 View Post

      IMGuy123 Yes, I am a dentist. And I'm not naive, I know people scam others. I just didn't think somebody like Ben would considering he's written a whole thread about his method exposing himself to mistakes he'll make. And it was $37, not $27. Oh, and I have about 15 dental newsletter templates that I'd be happy to share with any other member on this thread except for you. I do not have the time to make my own as my practice keeps me busy.

      JB, I contacted him through his site where we could contact about problems, e-mailed him 2 days ago and even messaged him on facebook in case he genuinely was too busy to see these messages. Being an Internet Marketer it strikes me as odd that he would be away from the internet for 2 days. And I cannot PM him as I do not have 50 posts and do not plan on spamming posts to raise my count. Is it wrong to want the money I paid for back when I received nothing in return?
      I apologize. I guess I am misspoken.
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  • Profile picture of the author HAdrian1239
    Still kind of want to know if anyone has had success selling this via cold calling, or follow up calls from those emails sent... and... what kind of scripting was used... This is an awesome model, and I've already setup 2 sales pages, and newsletter templates...

    Also wondering what you say if people want to see samples before they buy?
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    • Profile picture of the author TheArticlePros
      Originally Posted by HAdrian1239 View Post

      Still kind of want to know if anyone has had success selling this via cold calling, or follow up calls from those emails sent... and... what kind of scripting was used... This is an awesome model, and I've already setup 2 sales pages, and newsletter templates...

      Also wondering what you say if people want to see samples before they buy?
      Samples are easy...convert page 1 of your newsletter to a PDF (MS-Word does this for free in 2007/2010) and you can post a link to it at the top of the page.

      I'm in the middle of setting up 14 of these pages...some for me, some for clients of my business. It's a breeze to do.

      -- j
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  • Profile picture of the author avandrunen
    I would love to know what everyone is using to set these up with...which wp template are you finding the easiest to work with?

    For the headers are people just getting them custom, ie, fiverr gigs?

    For Copy I assume most are rewriting what they have seen that already works?

    Assuming everyone and their dog has beat the dental market to death...first step....pick a niche.
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    • Profile picture of the author TheArticlePros
      Originally Posted by avandrunen View Post

      I would love to know what everyone is using to set these up with...which wp template are you finding the easiest to work with?

      For the headers are people just getting them custom, ie, fiverr gigs?

      For Copy I assume most are rewriting what they have seen that already works?

      Assuming everyone and their dog has beat the dental market to death...first step....pick a niche.
      Amen on that! The chiropractic market also...I chose that one first and it's...got a lot of competition to say the least. Start thinking way out of the box...I picked a few winners too that I have to setup.

      As far as templates, if you go back to the OP's OP ( ) and follow the link in his sig, it takes you to the WSO for this info from Brian Boyd. It's a lot more in-depth than what you've seen here and also includes a nice, simple template that you can use to setup your sites with. The WSO's only $17. He also gives you what I think are some phenomenal marketing tips to do this online instead of using direct mail.

      -- j
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  • Profile picture of the author avandrunen
    That's awesome thanks J, I will take a look.

    I would love to know your process...you have 14 in the worls already...that's pretty awesome.

    Obviously I don't want to know your niches but I would love some insight on your selection process as you seem to have a fairly solid grasp on this...I also assume you writing your own copy...just a hunch though...

    Are you using wp or something else...simple pages...could use html.

    Have an awesome day
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  • Profile picture of the author TheArticlePros
    Avan...I'm definitely doing my own copy (based on Brian's WSO bonus materials), my own newsletter template design...and I'm doing it all through WordPress. I can do HTML, but I don't see the point when WP is so easy. The ONLY thing that WP has trouble with is freakin' Paypal buttons...I ended up making custom buttons because I got aggravated. 90 minutes on the Paypal button...3 1/2 on a custom one. Go figure.

    And I should've said 16 sites...I had an awesome one hit me today.

    My selection process is similar to my niche selection process for AdSense/Amazon, just a lot less refined right now since I"m just getting started. My basic process is this:

    Where do I go that has a waiting room? Well, I was in the urgent care yesterday (I've demolished my left wrist somehow and I can barely use it ), and they didn't have newsletters, so maybe that would work. Then I just brainstorm.

    I also use GoDaddy Auctions and the NameCheap Marketplace to get ideas...then I go back and buy similar domains for cheap. I've bought 17 domains since last Friday and my tab's at $68 I think.

    For the newsletters, I hit Google News, comes up with 4-5 relevant topics, then send the links to one of my staffwriters and I have her hammer out 650 word articles. Takes her a few hours. Then I design a template that matches the industry, build the website, and I'm good to go. After that, it's just getting traffic, and I've worked out a cheap way to outsource that tonight.

    The bad thing (or is it good?) is that a few others have caught on to my process and they're hiring me to do their sites, too, so I'm focused on their stuff instead of mine.

    -- j

    PS: I normally fix my typos, but my wrist is killing me...if you find any, just forgive me for the night.
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    • Profile picture of the author Kevin AKA Hubcap
      To add to the conversation.... you can also do something similar but have the final product be bespoke. It will entail more work and most likely more specialized software (costs more $$) but there is considerably more reward.

      Magazines offer this and more. Now I know the traditional magazine industry is struggling for a number of different reasons but that really has no bearing on this particular method.

      You create a magazine for a company. In my experience, those that have high transaction prices and somewhat aspirational qualities are the best prospects. This is not a hard and fast rule but it allows the company to easily absorb the cost of your service with only a minimum of increased business.

      To create the magazine you'll need to use Adobe InDesign or QuarkXpress. I've used Apple Pages and Microsoft Publisher and they both pale in comparison.

      I really don't want to make this an overly long post but I want you to know they're are other profitable avenues to explore which are similar to the OP's method.
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      • Profile picture of the author midasman09
        Banned
        Here's a "Radio Promo Program" I worked waay baack in 2003. Mine was based on what a former Radio Salesman had started in southern Minnesota.

        He went to a local radio station in southern Minnesota and told them he was setting up an "Auto Sales" website and he'd pay the station $50 a Month for each Auto Dealer he brought into the program.

        His goal was to have 20 Car Dealers. (20 x $50/mo = $1,000/mo to the station) However, the station was to run ads in the "Off-Times"...as many as they could fit in each day.

        They agreed so....with a sample 30 sec ad on his recorder....he had soon sold 20 Car Dealers....depending on how many vehicles they had in their lots....starting at $200/mo up to $800/mo.

        His average monthly was around $500 a month from each dealer($10,000/mo) and he didn't have to lift a finger....the radio station kept changing the ads.

        So....fast forward to TODAY June 20, 2012 and.... New and Used Cars, Trucks, Boats, Campers, RVs, Farm Equipment Implements For Sale in Minnesota Mankato Minneapolis Fairmont Owatonna Worthington Pipe is probably bringing in $100,000 A MONTH! or more....all based on a concept of "Sharing the Revenue with Radio Stations".

        Note: He did NOT tell the stations how much they were paying him.

        I did this for a year or so in my small town area and working in an area of 4 new car dealers and 6 used....wasn't my thing.

        So...Adam's thingee here is a WINNAH! Just a different approach.

        Don Alm....entroopeneer
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    • Profile picture of the author HAdrian1239
      Originally Posted by JaRyCu View Post

      Avan...I'm definitely doing my own copy (based on Brian's WSO bonus materials), my own newsletter template design...and I'm doing it all through WordPress. I can do HTML, but I don't see the point when WP is so easy. The ONLY thing that WP has trouble with is freakin' Paypal buttons...I ended up making custom buttons because I got aggravated. 90 minutes on the Paypal button...3 1/2 on a custom one. Go figure.

      And I should've said 16 sites...I had an awesome one hit me today.

      My selection process is similar to my niche selection process for AdSense/Amazon, just a lot less refined right now since I"m just getting started. My basic process is this:

      Where do I go that has a waiting room? Well, I was in the urgent care yesterday (I've demolished my left wrist somehow and I can barely use it ), and they didn't have newsletters, so maybe that would work. Then I just brainstorm.

      I also use GoDaddy Auctions and the NameCheap Marketplace to get ideas...then I go back and buy similar domains for cheap. I've bought 17 domains since last Friday and my tab's at $68 I think.

      For the newsletters, I hit Google News, comes up with 4-5 relevant topics, then send the links to one of my staffwriters and I have her hammer out 650 word articles. Takes her a few hours. Then I design a template that matches the industry, build the website, and I'm good to go. After that, it's just getting traffic, and I've worked out a cheap way to outsource that tonight.

      The bad thing (or is it good?) is that a few others have caught on to my process and they're hiring me to do their sites, too, so I'm focused on their stuff instead of mine.

      -- j

      PS: I normally fix my typos, but my wrist is killing me...if you find any, just forgive me for the night.
      How long is it taking you, on average to fill your slots for the ones you have out there currently, and are you just using email/direct mail/PPC or a combination of all of that... if you don't mind me asking.

      I've got mine setup, but that theme from Boyd's WSO is not playing nicely with the way I setup my sales letters so I am going to have to switch it over to something else tomorrow.
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      • Profile picture of the author XponentSYS
        Hey, I'll come back later and offer more details as I'm on my iPhone right now (traveling) and its a PITA to type long replies, but I will say this...

        Even though Brian's WSO gets my endorsement, I too didn't use his theme. I am very particular about my copy and formatting ( an understatement) and his theme just wasn't flexible enough.

        I use OptimizePress.


        Originally Posted by HAdrian1239 View Post

        How long is it taking you, on average to fill your slots for the ones you have out there currently, and are you just using email/direct mail/PPC or a combination of all of that... if you don't mind me asking.

        I've got mine setup, but that theme from Boyd's WSO is not playing nicely with the way I setup my sales letters so I am going to have to switch it over to something else tomorrow.
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        • Profile picture of the author HAdrian1239
          Originally Posted by XponentSYS View Post

          Hey, I'll come back later and offer more details as I'm on my iPhone right now (traveling) and its a PITA to type long replies, but I will say this...

          Even though Brian's WSO gets my endorsement, I too didn't use his theme. I am very particular about my copy and formatting ( an understatement) and his theme just wasn't flexible enough.

          I use OptimizePress.
          Awesome, I hope you're having a great trip. I've got my first site centered around this completely built out and am starting the promotion of it. We'll see how it goes. I switched mine over finally to... not OptimizePress but something similar. Much happier.
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      • Profile picture of the author TheArticlePros
        Originally Posted by HAdrian1239 View Post

        How long is it taking you, on average to fill your slots for the ones you have out there currently, and are you just using email/direct mail/PPC or a combination of all of that... if you don't mind me asking.
        I just came across this last week, and my first site went live Sunday, so I've not had much promotion time yet to fill one up. I'll let you know once I've got a few up and running.

        I've got mine setup, but that theme from Boyd's WSO is not playing nicely with the way I setup my sales letters so I am going to have to switch it over to something else tomorrow.
        I'm using Brian's theme on the first site because I tend to follow WSOs to the letter to see if they work or not. After I get 1 model up and going, then I'll tweak the other rest of the sites to max out performance if I think I can do it better. As the guys in the main forum say, test, tweak, test, tweak...

        -- j
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  • Profile picture of the author avandrunen
    That's some awesome info J, thanks for sharing some of your secrets. I wouldn't worry to much about typos and I hope your wrist is feeling better soon.

    I have a little ways to go before I am close to pumping them at anywhere close to your speed and proficiency...but I am getting started.

    Outsourcing is absolutely going to be necessary for you..trying to get your own off the ground and some for your clients...not a bad place to be in. I haven't dabbled in any outsourcing yet...not sure where to get the best bang for my buck or exactly what specifically to hire for yet. Awesome that you have put those pieces together to outsource your traffic process, that will turn this into mostly a set and forget business.

    I am hoping to get a merchant going to bypass the whole paypal thing...I know pay buttons still needed but I have heard to many horror stories from people.

    Adrian
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  • Profile picture of the author fated82
    Interesting concept. I was wondering if using PPC itself can get this newsletter biz working?
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  • Profile picture of the author AmarieP
    I would like to see a newsletter template if anyone would like to share. Please pm me or email amandaparker107 (at) gmail (dot) com. Thank you!
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    • Profile picture of the author Kevin AKA Hubcap
      Originally Posted by Luvfoxy7 View Post

      I would like to see a newsletter template if anyone would like to share. Please pm me or email amandaparker107 (at) gmail (dot) com. Thank you!
      Amanda,
      They're all over google. You could also download the trial of Apple Pages or MS Publisher which both include templates.
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      • Profile picture of the author TheArticlePros
        Originally Posted by Kevin AKA Hubcap View Post

        Amanda,
        They're all over google. You could also download the trial of Apple Pages or MS Publisher which both include templates.
        Just remember if you grab something in those formats, your clients won't be able to modify them unless they have the same programs. If you have MS-Word on your computer, it has 20-30 templates built into it. (Most of them suck in my opinion, but they give you somewhere to start. )

        -- j
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  • Profile picture of the author HAdrian1239
    I use Pages on my mac, which has quite a few fantastic templates that are easy to change/edit/customize... and it gives me the option to save a duplicate as a PDF or MS Word file, so that might be an option for some people too.
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  • Profile picture of the author Dexx
    Is anyone actually getting their newsletters printed off by local printers and then mailing to the customers of the businesses they work with?

    Physical newsletters received in the main have an even more impressive results than ones that are just PDFs placed on a website or emailed.

    Just curious if anyone is doing physical newsletter mailings to see what kind of expenses other Warriors are incurring to do so. I'd like to expand into offering a physical newsletter solution to clients later this year.

    ~Dexx
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    • Profile picture of the author AmarieP
      Originally Posted by Dexx View Post

      Is anyone actually getting their newsletters printed off by local printers and then mailing to the customers of the businesses they work with?

      Physical newsletters received in the main have an even more impressive results than ones that are just PDFs placed on a website or emailed.

      Just curious if anyone is doing physical newsletter mailings to see what kind of expenses other Warriors are incurring to do so. I'd like to expand into offering a physical newsletter solution to clients later this year.

      ~Dexx
      I was thinking of doing print newsletters, but you would have to charge a lot more to cover printing cost and shipping. I do print design work and thought I could incorporate this in my business model but I am trying to get away from it because it is a lot of work and a lot of customization. I would say start with emailing the newsletters to your clients but offer to print the newsletters for a fee plus printing cost.
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    • Profile picture of the author HAdrian1239
      Originally Posted by Dexx View Post

      Is anyone actually getting their newsletters printed off by local printers and then mailing to the customers of the businesses they work with?

      Physical newsletters received in the main have an even more impressive results than ones that are just PDFs placed on a website or emailed.

      Just curious if anyone is doing physical newsletter mailings to see what kind of expenses other Warriors are incurring to do so. I'd like to expand into offering a physical newsletter solution to clients later this year.

      ~Dexx
      I plan to offer this as an up sell with more customization options, for sure, as there are a couple of local printers I could work with, and I have no problem either delivering the issues, or sending them directly to the office.
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  • Profile picture of the author JorgeD
    Sent you a PM.
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  • Profile picture of the author avandrunen
    I would love to know what people are using to send their bulk emails.

    as aweber requires opt-in for the email lists I need some other suggestions.

    Thanks
    Adrian
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    • Profile picture of the author HAdrian1239
      For my prospecting emails, I am sending them out in small batches and doing it in a way that I feel puts a little bit of pressure onto them in a way that should convert... so there is, on that front... not really a need for a bulk sender.

      For when they purchase, I've set my site up such that they automatically get loaded into my auto responder, and I have the confirmed opt-in turned off.
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  • Profile picture of the author solae
    I bought Brian's WSO a couple of weeks ago and it did seem doable. I am in the process of implementing it but the thought of writing does not appeal to me. Trying to work out the best way to outsource this part of it. Definitely looking forward to reporting my progress at some stage.
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  • Profile picture of the author avandrunen
    Would love to know what theme you are using Hadrian.

    I am finding the attached them restrictive...and OP seems pricey.
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  • Amazingly simple! This is a brilliant idea, I have been looking for more ways to charge my clients monthly fees. This can create a whole new stream of income very easily. A million thanks! Also as thanks for the info : gotprint.com has amazing priting prices, this may also be good for the post card method on the WSO. Hope this helps someone : )
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    • Profile picture of the author ShayB
      Well, I have to say that I feel like an idiot.

      One of the services I've done for offline clients is monthly newsletters - but they were made just for the one client, not as PLR for a number of clients. (Anyone with an autoresponder is a potential client, seriously.)

      I also run my own offline newsletters in two different niches.

      As big as I am on PLR, I can't believe I didn't think of something like the OP and the WSO mentioned. LOL (Which I bought because of the OP, by the way.) Oh well. Sometimes I'm a little slow.

      Great thread.
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      • Profile picture of the author gandrews711
        Late to the party!

        @ShayRockhold: Don't feel badly. It took me even longer. *face palm*

        I bought the offering because of a link to this thread a couple of days ago. I went over to the WSO from the link here, and skimmed the sales letter. Bought in spite of the sales letter, I have to say, not because of it.

        Had I simply seen the WSO (which was not poorly done, but just very non-specific), I would have passed. Since I'd read parts of this thread at the time and knew what was coming, I just skipped down to the buy button. Done deal.

        I'm glad I did, because Brian's presentation of an admittedly old tactic completely reinvigorated the concept for me and got me thinking again. (At my age, that can be a problem. . . )

        We are in the process of implementing this now--my wife is coordinating it--and hope to have things going very soon. I particularly like the "rinse and repeat" part of the formula and I have a couple of other ideas for marketing this. I think a training video showing exactly how to customize and update the newsletter is needed, for example. I also wonder if it would be a good idea to offer to customize and email the newsletters (at additional cost, of course) for smaller clients who have a skeleton staff and no autoresponder account.

        What are the upsells and addons with this plan? Any thoughts?

        --George
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        • Profile picture of the author ShayB
          Originally Posted by gandrews711 View Post

          I also wonder if it would be a good idea to offer to customize and email the newsletters (at additional cost, of course) for smaller clients who have a skeleton staff and no autoresponder account.

          What are the upsells and addons with this plan? Any thoughts?

          --George
          The first upsell would be an autoresponder account.
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          • Profile picture of the author gandrews711
            Originally Posted by ShayRockhold View Post

            The first upsell would be an autoresponder account.
            That's what I was thinkin' ...

            But seriously, my doctor won't even use email. I have to FAX him or send him a letter by snailmail! A newsletter he could understand, but an autoresponder? No way.

            Gotta be a lot of naive prospects in the target pools who are still adjusting to a cellphone. Also, though, it's likely we'd run across some sophisticated users who'd love some advanced offers. Very different needs when viewed side-by-side.

            Of course, the traditional mobile site, reminder service, social web stuff we all chatter about might do, but if a doctor/dentist/chiropractor/painter/ or autobody shop owner goes with a newsletter, what's really the logical next offer?

            Just wonderin'. . .

            --George
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            • Profile picture of the author ShayB
              Originally Posted by gandrews711 View Post

              Of course, the traditional mobile site, reminder service, social web stuff we all chatter about might do, but if a doctor/dentist/chiropractor/painter/ or autobody shop owner goes with a newsletter, what's really the logical next offer?

              Just wonderin'. . .

              --George
              Not sure how labor-intensive/low-tech you want things to be, but....one thing that comes to mind with all of those businesses is that they benefit from repeat business and referrals.

              If you wanted to try something for your non-techy doctor, why not try an experiment?

              Offer to send hand-written thank you notes to his patients. (If you can't mail them - because personal info and privacy laws - write the notes and he can send them?)

              For the other businesses, offer thank you notes along with something enclosed to encourage referrals - even if it's just a couple of biz cards for them to pass along.

              Not techy or fancy - but I've done it before (for insurance agents).
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              • Profile picture of the author gandrews711
                Originally Posted by ShayRockhold View Post

                Not sure how labor-intensive/low-tech you want things to be, but....one thing that comes to mind with all of those businesses is that they benefit from repeat business and referrals.
                ...

                Offer to send hand-written thank you notes to his patients. (If you can't mail them - because personal info and privacy laws - write the notes and he can send them?)

                ...
                @ShayRockhold: Great suggestion! (Except you've never seen my handwriting ... )

                In the US, as I understand things, doctors are allowed to send out notes and reminders to their patients as long as they don't compromise any personal information.

                They can send a postcard reminding a patient of an appointment, but it had better not say anything like, "Your last STD test was positive." The HIPAA regulations are fairly strict. Thank you notes shouldn't be an issue, and I'd probably offer to include a business card for encouraging a referral.

                I like this line of thinking. Thanks Shay!

                @JaRyCu: "Not all at once. . ." Exactly. I certainly agree. A good marketer needs to educate and turn the heat up slowly. Show some results first.

                Thanks!

                --George
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            • Profile picture of the author TheArticlePros
              Originally Posted by gandrews711 View Post

              Of course, the traditional mobile site, reminder service, social web stuff we all chatter about might do, but if a doctor/dentist/chiropractor/painter/ or autobody shop owner goes with a newsletter, what's really the logical next offer?
              Here's my plan:
              • Get them to subscribe.
              • Offer to do the email for them. ($20 upsell)
              • Offer to print them (haven't looked into the costs yet)
              • Offer to real-mail them (don't know the costs here either)
              Side-Sell:
              • Do they need a website?
              • Do they need their menus revised?
              • Do they need new brochures?
              • Do they need . . . ?
              Not all at once...we're getting them in a subscription, so you slowly add in the offerings and see who is responsive.

              -- j
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  • Profile picture of the author avandrunen
    I have a couple of silly questions for those that have this set up and running.

    How do you restrict the number of people purchasing from a specific area?
    I see people stating they only allow one from specific zips.

    How do you restrict the number of total purchasers?

    Thanks
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    • Profile picture of the author TheArticlePros
      Originally Posted by avandrunen View Post

      I have a couple of silly questions for those that have this set up and running.

      How do you restrict the number of people purchasing from a specific area?
      I see people stating they only allow one from specific zips.

      How do you restrict the number of total purchasers?

      Thanks
      I'm not so worried about the zip code thing...I'm doing Craigslist and I've hiring out one of those foreign companies to post a bunch of ads all over the US for me.

      As far as the purchasers, you can set Paypal to make you only have a "stock" of 100...once you hit 0, it won't let them buy any more and it'll take them to a page you designate so you can get them to sign up on a waiting list.

      -- j
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      • Profile picture of the author iInvent
        Well...I never learn do I... I should never come on this board BEFORE BEDTIME!!

        Great idea! I came accross something a few months back that made me think of this service, but not in this way - such a great idea! So I wonder...if a client wants YOU to send our their newsletters via email...that could also be done correct?...just thought it might be another upsell...

        Thanks for sharing!!
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        Thanks for reading!

        Chantal
        "Before you try to satisfy the client, understand and satisfy the person."

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        • Profile picture of the author JamesCx
          Really interested in looking into this, but my biggest concern is: What stops a business hiring someone for $30 a month to write a newsletter for them and customise it? Based on checking freelance websites, people will easily write 500-800 words and customise a template for this.

          Once you've gave them the idea, what stops them doing it themselves and coming to you? What's the unique selling point which you're offering that they can't do themselves for the same price, or less?

          Sorry if I'm missing something simple!
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          • Profile picture of the author TheArticlePros
            Originally Posted by JamesCx View Post

            Really interested in looking into this, but my biggest concern is: What stops a business hiring someone for $30 a month to write a newsletter for them and customise it? Based on checking freelance websites, people will easily write 500-800 words and customise a template for this.

            Once you've gave them the idea, what stops them doing it themselves and coming to you? What's the unique selling point which you're offering that they can't do themselves for the same price, or less?

            Sorry if I'm missing something simple!
            You are.

            You're just over-thinking it...remember, these businesses are not doing it because either a) they haven't thought of it or b) they don't have time to do it with their existing staff. It's so much easier to pay someone $37/mo to do it for them rather than hire someone and/or train them to do it.

            And if they do it...it won't be as good as the one your do or that I do.

            -- j
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            • Profile picture of the author Amber Jalink
              Originally Posted by JaRyCu View Post

              You are.

              You're just over-thinking it...remember, these businesses are not doing it because either a) they haven't thought of it or b) they don't have time to do it with their existing staff. It's so much easier to pay someone $37/mo to do it for them rather than hire someone and/or train them to do it.

              And if they do it...it won't be as good as the one your do or that I do.

              -- j
              Plus THEY have to keep coming up with the ideas for "this month's newsletter". If you've ever run a newsletter of your own (and I don't mean sending pitches daily) - I mean a true newsletter with articles, it takes time to think about what you want to include, writing it, etc.

              If a business isn't already doing this, this is why: time involved / thinking involved. This concept does allow the business to simply have the secretary send it out.
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          • Profile picture of the author gandrews711
            Originally Posted by JamesCx View Post

            Really interested in looking into this, but my biggest concern is: What stops a business hiring someone for $30 a month to write a newsletter for them and customise it? Based on checking freelance websites, people will easily write 500-800 words and customise a template for this.

            Once you've gave them the idea, what stops them doing it themselves and coming to you? What's the unique selling point which you're offering that they can't do themselves for the same price, or less?

            Sorry if I'm missing something simple!
            My thoughts on this:
            • If you're doing this for 100 clients, you can afford to spend more than $30 a month for a better product.
            • Given your assumptions, how much of the seven dollars' difference will the subject spend on production? What are the actual potential savings?
            • The main line of business for a dermatologist is skin care, whereas an Internet marketer's skills should be better suited to newsletter production and distribution.

            Really? You're asking why a client would rather pay $37 for a done-for-you solution rather than conceiving and producing a newsletter issue in-house with an outsourcing cost of $30? Or are you perhaps concerned that prospect becoming competition? No marketing niche worth your time will be without competition. Competition makes you better.

            It occurs to me, however, that some clients may want to personalize the content to make an particular issue more in line with his or her practice. Since you will be offering PLR licenses to these clients, it might be useful to point out that the client can take credit for any/all of the content--or--replace any of the content with a custom article, written either by the client, or his or her outsourcer.

            If a client sees the value in the service and "can't afford" the $37, raise the issue of customer acquisition. A newsletter is a great way to publicize a practice and will certainly bring in new customers/patients. One new patient monthly would certainly cover the additional cost.

            Another thought is that specialization is certainly a plus with this plan. Writing a generic publication for "doctors" is certainly more difficult to produce and market than one focused on cosmetic surgeons. It's always easier to come up with topics and write copy if the choices are limited to a reasonable range. General topics are actually harder for most writers to get their arms around.

            --George
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            • Profile picture of the author iInvent
              I did some digging around here in Canada...

              A business is charging $50/month - to provide a customized template of a newsletter... YES... that's ALL they are giving them...

              With this IDEA, you are giving them a COMPLETED, PROFESSIONAL, TARGETTED (I could add a lot more...) newsletter...and they might customize a block or 2, add their logo & whatever else...ez breezy!

              I personnally think that $37/month is REALLY cheap...
              I'm sure some would pay $100/month!
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      • Profile picture of the author TorinoGray
        Originally Posted by JaRyCu View Post

        I'm not so worried about the zip code thing...I'm doing Craigslist and I've hiring out one of those foreign companies to post a bunch of ads all over the US for me.

        As far as the purchasers, you can set Paypal to make you only have a "stock" of 100...once you hit 0, it won't let them buy any more and it'll take them to a page you designate so you can get them to sign up on a waiting list.

        -- j
        If you get response from all over the US, I would guess the 100 factor wouldn't be a big deal either. You could always have a Newsletter A and Newsletter B should you wind up with multiple offices next door to one another enrolling. (I already have you being very successful at this)
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  • Profile picture of the author HAdrian1239
    My "pre-launch" pricing is $xx... my "you missed the special" pricing is $xxx per month.
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  • Profile picture of the author avandrunen
    How long is everyone making their newsletters...the examples I have seen only seem to be a page in length with two maybe three short articles...this seems small to me.
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    • Profile picture of the author TheArticlePros
      Originally Posted by avandrunen View Post

      How long is everyone making their newsletters...the examples I have seen only seem to be a page in length with two maybe three short articles...this seems small to me.
      I do 4 articles of 500-600 words each with full graphics. It comes out to be 6-7 pages and gives a customizable header on page 1 and a customizable call-out box on the last page.

      -- j
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    • Profile picture of the author RRG
      Originally Posted by avandrunen View Post

      How long is everyone making their newsletters...the examples I have seen only seem to be a page in length with two maybe three short articles...this seems small to me.
      The sweet spot for a keep-in-touch newsletter like this is 4 pages.

      Anything less doesn't really have a newsletter look and feel.

      Anything more and it might not get read. Ideally, your reader should be able to sit down and read the newsletter cover-to-cover in about 10 minutes.
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  • Profile picture of the author iInvent
    I have a question - what is the rate of people reading a newsletter in a form of an attachment compared to an HTML email or whatever?

    I get all my newsletters in a form of an email without attachements...and i don't know if I would bother opening the attachment... just being a devil's advocate here... Thoughts?
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    • Profile picture of the author gandrews711
      Originally Posted by iInvent View Post

      I have a question - what is the rate of people reading a newsletter in a form of an attachment compared to an HTML email or whatever?

      I get all my newsletters in a form of an email without attachements...and i don't know if I would bother opening the attachment... just being a devil's advocate here... Thoughts?
      iInvent: I completely agree. I often get emails and never open the attachments. If you need to create a call to action just to get the subscriber to open the document, you're doing it wrong, in my opinion.

      --George
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    • Profile picture of the author RRG
      Originally Posted by iInvent View Post

      I have a question - what is the rate of people reading a newsletter in a form of an attachment compared to an HTML email or whatever?

      I get all my newsletters in a form of an email without attachements...and i don't know if I would bother opening the attachment... just being a devil's advocate here... Thoughts?
      This is one of the many reasons these sorts of newsletters are most powerful when they're PRINTED and MAILED.

      Does it cost more? No. It's all about ROI. So like anything else in marketing, it's an investment rather than an expense.
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  • Profile picture of the author HAdrian1239
    Exactly to the above. While this COULD be emailed out as an attachment... most likely what is going to happen is:

    1. It's going to be printed and distributed in the waiting room
    2. It's going to be printed and mailed
    3. It's going to be stripped down and used as individual blog posts or FB posts
    4. It's going to be stripped down and used as autoresponder content (individual emails over say the entire month)

    The "attachment" factor is not what we're going for here.
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    • Profile picture of the author gandrews711
      Originally Posted by HAdrian1239 View Post

      Exactly to the above. While this COULD be emailed out as an attachment... most likely what is going to happen is:

      1. It's going to be printed and distributed in the waiting room
      2. It's going to be printed and mailed
      3. It's going to be stripped down and used as individual blog posts or FB posts
      4. It's going to be stripped down and used as autoresponder content (individual emails over say the entire month)

      The "attachment" factor is not what we're going for here.
      I agree on the attachment issue, but are you suggesting that this type of newsletter is not suitable for email marketing by "stripping it down" and building an email version of the newsletter? It seems to me that should be another option on your list.

      :confused:

      --George
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      • Profile picture of the author RRG
        Originally Posted by gandrews711 View Post

        I agree on the attachment issue, but are you suggesting that this type of newsletter is not suitable for email marketing by "stripping it down" and building an email version of the newsletter? It seems to me that should be another option on your list.

        :confused:

        --George
        You can certainly do that, but only as a supplement to the printed and mailed newsletter, not in lieu of it.
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        • Profile picture of the author Vikuna2009+
          Anyone know of a printer that prints newsletters AND mails them out white label?

          Eva
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    • Profile picture of the author iInvent
      Originally Posted by HAdrian1239 View Post

      Exactly to the above. While this COULD be emailed out as an attachment... most likely what is going to happen is:

      1. It's going to be printed and distributed in the waiting room
      2. It's going to be printed and mailed
      3. It's going to be stripped down and used as individual blog posts or FB posts
      4. It's going to be stripped down and used as autoresponder content (individual emails over say the entire month)

      The "attachment" factor is not what we're going for here.
      I'm confused... I thought the whole concept was a newsletter that was to be sent via email to their clients...maybe I misread the whole thread... :confused:
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      • Profile picture of the author HAdrian1239
        Originally Posted by iInvent View Post

        I'm confused... I thought the whole concept was a newsletter that was to be sent via email to their clients...maybe I misread the whole thread... :confused:
        That is ONE of the things they can choose to do with this content... the thread is about offering basically a PLR content generation for business owners in particular verticals who want to become an authority and don't have time to do it themselves.

        They can either... again print it and distribute it to their waiting room leaving something with their name on it right next to woman's day and Golf Digest... or they can email it out as individual emails or an attachement, or they can use it on their blogs, or on their social media properties. You didn't misread the thread... but you are, I think missing some pieces.

        If you need to, go back through and see Ben's sales letter's they were posted here at some point, and they tell the potential customer ALL the different ways this kind of content can be used. Just because it comes to them in one format doesn't mean it has to stay that way.
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  • Profile picture of the author avandrunen
    Is anyone finding that they are losing out on subscriptions because of the requirement for the subscribers to sign up for paypal?
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    • Profile picture of the author mcfcok
      Originally Posted by avandrunen View Post

      Is anyone finding that they are losing out on subscriptions because of the requirement for the subscribers to sign up for paypal?
      Been reading this thread, looks interesting. Have you found this to be a problem?
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    • Profile picture of the author Amber Jalink
      Originally Posted by avandrunen View Post

      Is anyone finding that they are losing out on subscriptions because of the requirement for the subscribers to sign up for paypal?

      Consider getting an account with 2Checkout. Its like $50 to get an account, and you can accept credit cards *and* Paypal. I'm not doing the newsletter in this way as I'm occupied with another project still, but I already do newsletters for a few of my clients (where I do all the writing... eek!) so I love this concept.

      I've used 2Checkout for years - here's the only thing you need to know:

      If you set this up as the OP and Brian (creator of the concept WSO) stated, a way to do it would be to set the concepts up with ONE domain.

      i.e., (Throwing out an example here, don't know if this is real or not) MyNewsletters.com

      With 2Checkout, you will pay $50 *per* domain (although their 2nd and on accounts they do give you a rebate back, I think its about $15).

      So - to get around that use subdomains for each.

      dentists.mynewsletters.com
      doctors.mynewsletters.com

      etc

      This falls under the "per" domain, so it would only be one cost.

      And - you've got a payment system that anyone will use, because it doesn't force them to create an account with Paypal.

      I always use both for those that prefer one over the other - I honestly found in the past, that if I "only" had paypal, I cut out a portion of sales.

      If I "only" had 2checkout, I cut out another portion.

      When I had both - my sales nearly doubled.

      People might argue, but I've proven it repeatedly over the past 10+ years of having both accounts, so its a non-issue to me.

      2Checkout is a bit more pricey though, there may be other solutions, but I like that it allows you to accept credit cards LIKE a merchant account, AND does recurring billing, AND doesn't force people to have an account like Paypal wants. Plus they work in a lot of countries.

      I get deposits every week pretty much from 2co. I think it starts out as bi weekly or monthly, but that will depend on your volume of sales. It's nothing to get it coming faster, just talk to them.

      Hope this helps.
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      • Profile picture of the author tedgichia
        Originally Posted by Amber Jalink View Post

        Consider getting an account with 2Checkout. Its like $50 to get an account, and you can accept credit cards *and* Paypal. I'm not doing the newsletter in this way as I'm occupied with another project still, but I already do newsletters for a few of my clients (where I do all the writing... eek!) so I love this concept.

        I've used 2Checkout for years - here's the only thing you need to know:

        If you set this up as the OP and Brian (creator of the concept WSO) stated, a way to do it would be to set the concepts up with ONE domain.

        i.e., (Throwing out an example here, don't know if this is real or not) MyNewsletters.com

        With 2Checkout, you will pay $50 *per* domain (although their 2nd and on accounts they do give you a rebate back, I think its about $15).

        So - to get around that use subdomains for each.

        dentists.mynewsletters.com
        doctors.mynewsletters.com

        etc

        This falls under the "per" domain, so it would only be one cost.

        And - you've got a payment system that anyone will use, because it doesn't force them to create an account with Paypal.

        I always use both for those that prefer one over the other - I honestly found in the past, that if I "only" had paypal, I cut out a portion of sales.

        If I "only" had 2checkout, I cut out another portion.

        When I had both - my sales nearly doubled.

        People might argue, but I've proven it repeatedly over the past 10+ years of having both accounts, so its a non-issue to me.

        2Checkout is a bit more pricey though, there may be other solutions, but I like that it allows you to accept credit cards LIKE a merchant account, AND does recurring billing, AND doesn't force people to have an account like Paypal wants. Plus they work in a lot of countries.

        I get deposits every week pretty much from 2co. I think it starts out as bi weekly or monthly, but that will depend on your volume of sales. It's nothing to get it coming faster, just talk to them.

        Hope this helps.
        Thanks. This is great advice. I've had problems with paypal
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        • Profile picture of the author Jeremy James
          My name is XXXXXXXXXXXXXx I am a XXXXXXXXXXXXXXx in Southeast
          Alabama who is offering a marketing service to other XXXXXXXXXXXXXXx.

          Would you like a "done for you" method of reaching new and current
          clients in a way that builds your reputation, grows your perceived
          value, and creates a stronger stream of new clients each month?

          I am establishing a business of helping other XXXXXXXXXXXXXXX market their services to their local community. My first
          stage is offering a brandable newsletter to a limited number of XXXXXXXX that they can offer as their own product each
          month. This newsletter, which you can edit and alter as you wish,
          will be delivered, via email, on the first day of each month, and you
          will be able to print, email, or just use the content on your blog or
          Facebook pages.

          If you're interested, please respond to this message, or visit my site
          at:

          XXXXXXXXXXXXXXXxxx

          Sincerely,

          Emily James, MA
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          • Profile picture of the author theultimate1
            Originally Posted by Jeremy James View Post

            My name is XXXXXXXXXXXXXx I am a XXXXXXXXXXXXXXx in Southeast
            Alabama who is offering a marketing service to other XXXXXXXXXXXXXXx.

            Would you like a "done for you" method of reaching new and current
            clients in a way that builds your reputation, grows your perceived
            value, and creates a stronger stream of new clients each month?

            I am establishing a business of helping other XXXXXXXXXXXXXXX market their services to their local community. My first
            stage is offering a brandable newsletter to a limited number of XXXXXXXX that they can offer as their own product each
            month. This newsletter, which you can edit and alter as you wish,
            will be delivered, via email, on the first day of each month, and you
            will be able to print, email, or just use the content on your blog or
            Facebook pages.

            If you're interested, please respond to this message, or visit my site
            at:

            XXXXXXXXXXXXXXXxxx

            Sincerely,

            Emily James, MA
            Hi Jeremy... or is it going to be Emily? ( )

            Have you used this? Have you done this without getting face-to-face with your prospects? How do you go about contacting them? I understand it's e-mail, but there has to be some sort of list building I assume. Or did you do something else?

            Please share some experiences on these lines too... would help a great deal.

            Thanks
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  • Profile picture of the author tigerbait
    Anyone happen to have any results yet with this method? I've bought both WSO's (Brian's Linkedin method & Ben's Postcard Method).

    I have the first newsletter complete, and the first site nearly complete. However, I am concerned about the direct mail method being ineffective. Mainly because of the cost of direct mail & the price point of the newsletters based on this article:

    Offline Student Scores A 367% Return On Investment

    However, I'd love if Ben could shed more light on the post card method he uses for the newsletter model. Cost/conversions/number of mailings and basically if postcards are actually effective for B2B Direct mail offers.

    Thanks guys,

    TB
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  • Profile picture of the author tigerbait
    Guess I'll update my progress here. Like I said prev., I bought both Brian (LinkedIn Method) & Ben's (Postcard Method) WSO last week.

    Set up the website & was ready to begin accepting payments by Sunday, but had a few questions before I started. Specific questions have been unanswered so far... so I installed analytics and dove in.

    First step is Brian's LinkedIn & CL methods.

    Step 1: Posted Ads in 6 cities on CL Monday using Brian's strategy.

    Result - 4 Views. No response

    Step 2: Emailed 15 people through LinkedIn Strategy.

    Result - Unknown. Inserted wrong damn link in the email.

    Tuesday July 3.

    Emailed 50 people using linkedin Strategy

    Result:
    8 Clicks
    4 went to the order page, zero orders
    1 Person responded via email and wants to talk about it on the phone. I suspect he's trying to sell me something.

    Wednesday, July 4th.

    Emailed 53 people using LI strategy.

    Result: Unknown so far, took 40 minutes to email these 53 folks.

    I realize it's the 4th, so people prob won't respond right away, but to me it looks promising.

    Plan to email 50/100 folks per day using LI strategy. Anxious to use Ben's Postcard method as well, but I'm a bit nervous about it per my per my previous post.

    If anyone has any results they'd like to share, I'd love to hear them.
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    • Profile picture of the author Trivum
      Originally Posted by tigerbait View Post

      Guess I'll update my progress here.
      Thanks for this. Please keep us updated.
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    • Profile picture of the author demo2010
      Originally Posted by tigerbait View Post

      Guess I'll update my progress here. Like I said prev., I bought both Brian (LinkedIn Method) & Ben's (Postcard Method) WSO last week.

      Set up the website & was ready to begin accepting payments by Sunday, but had a few questions before I started. Specific questions have been unanswered so far... so I installed analytics and dove in.

      First step is Brian's LinkedIn & CL methods.

      Step 1: Posted Ads in 6 cities on CL Monday using Brian's strategy.

      Result - 4 Views. No response

      Step 2: Emailed 15 people through LinkedIn Strategy.

      Result - Unknown. Inserted wrong damn link in the email.

      Tuesday July 3.

      Emailed 50 people using linkedin Strategy

      Result:
      8 Clicks
      4 went to the order page, zero orders
      1 Person responded via email and wants to talk about it on the phone. I suspect he's trying to sell me something.

      Wednesday, July 4th.

      Emailed 53 people using LI strategy.

      Result: Unknown so far, took 40 minutes to email these 53 folks.

      I realize it's the 4th, so people prob won't respond right away, but to me it looks promising.

      Plan to email 50/100 folks per day using LI strategy. Anxious to use Ben's Postcard method as well, but I'm a bit nervous about it per my per my previous post.

      If anyone has any results they'd like to share, I'd love to hear them.
      Hi Tigerbait,
      Thanks for sharing this. Any progress since this update? Was also wondering whether you had the opportunity of split testing your sales page. All you need to do is create two seperate sales pages in wordpress under the same domain name. I am at the point of giving this a go, but am deliberating on how I should word my sales letter as I believe this is an important part of the conversion process.
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  • Profile picture of the author jer000
    good information.Thank you.
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  • Profile picture of the author Aaron Autrey
    How many pages is the newsletter? What does the newsletter consist of? Can I outsource someone to write one? How much would outsourcing the writing of the newsletter cost? What does your website look like?
    Signature

    The good thing about this business is that "People don't succeed cause they aim too high and miss, no, they aim too low... and hit. Most people don't aim at all." (Les Brown)

    Not us... Not marketers. We live far above mediocrity. Always keep this in mind at all times..

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    • Profile picture of the author TheArticlePros
      Originally Posted by marketforus1 View Post

      How many pages is the newsletter?
      As many as you'd like it to be.

      What does the newsletter consist of?
      Articles, pictures, colorful text boxes.

      Can I outsource someone to write one?
      Yes.

      How much would outsourcing the writing of the newsletter cost? What does your website look like?
      I think I may know of at least one person *winkwink* who could do it.

      -- j
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  • Profile picture of the author Madridista
    Many idea ...........
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  • Profile picture of the author Simon74
    Great system thank you for sharing it with us.
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  • Profile picture of the author soot001
    do you actually meet and pitch the newsletter to your clients of pros or does your email do most of the selling to where you mostly just send them the link to purchase? do you have many meetings or phone calls to make them jump in on the oppty?
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  • Profile picture of the author bartm
    Awesome idea. How long did you take to get 100 paying chiropracters? Outbound or inbound?
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  • Profile picture of the author focusedlife
    Interesting. Thanks for the share.
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  • Profile picture of the author theultimate1
    Can someone put up the list of niches that this can be applied in? I'm thinking gyms; but will the gym instructors pay? They have their customers doing the weights in the gym everyday anyway.
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  • Profile picture of the author hmartin90
    This is a great discussion! I also have Brian's WSO, and there is more in it that would help make this idea more successful. This is a simple and effective method that can be executed rather quickly. One thing I've learned over the last 9 months or so is not to over complicate things, though I still do when I'm trying a new method
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  • Profile picture of the author theultimate1
    Jay, I'm still struggling to think of any in particular. I don't know... maybe it's just not my day today.

    I don't mean to be demanding or something like that, but an example or two (or few ) would help a lot of us Warriors.
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    • Profile picture of the author TheArticlePros
      [DELETED]
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      • Profile picture of the author theultimate1
        Originally Posted by JaRyCu View Post

        • Beauty Salons
        • Pediatricians

        -- j
        Now I see something with good potential. The others were all good too; I could only think of coming up with decent offers for prospects in these two from your list. Thanks a BIG ton, Jay.
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  • Profile picture of the author Hugh
    Don't forget dentists

    Hugh
    Signature

    "Never make someone a priority in your life who makes you an option in theirs." Anon.
    "Some see private enterprise as a predatory target to be shot, others as a cow to be milked, but few are those who see it as a sturdy horse pulling the wagon." -- Winston Churchill

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  • Profile picture of the author tambjo
    Thanks for this info
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  • Profile picture of the author Jeremy James
    Hi there:

    Emily is my wife, and this is her industry. I am trying to build this business for *her.* She loves her field, and I believe that we can use this down the road to help her have more success in her industry.

    So far, I have used strictly email-related methods of contact. I am getting roughly a 3-5% click through rate to my sales page.

    Any help/suggestions are appreciated.

    This IS generating revenue, but we need to ramp it up many times.

    Thanks!

    Jeremy
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    • Profile picture of the author craftziner
      Originally Posted by Jeremy James View Post

      Hi there:

      Emily is my wife, and this is her industry. I am trying to build this business for *her.* She loves her field, and I believe that we can use this down the road to help her have more success in her industry.

      So far, I have used strictly email-related methods of contact. I am getting roughly a 3-5% click through rate to my sales page.

      Any help/suggestions are appreciated.

      This IS generating revenue, but we need to ramp it up many times.

      Thanks!

      Jeremy
      Haven't seen your site yet, but from all the similar newsletter websites I've come across so far - One thing you may want to look at is how your landing page looks like... Granted you might have the best content on it, but this is sometimes like real estate... people would want to browse around first before they make a decision.

      This method is brilliant, but I saw quite a few Wordpress websites out there following this method, with the links on the sidebar saying "Hello World" and "Uncategorized"... Basically they have just copied the same sales page, same words, with just the name, niche and pricing changed... I could even see some delivery pages scattered in Google... these would be some of the very few good folks in IM who jump in and take action, but fail because they don't think enough like a customer... ask a friend or someone you know - not necessarily from your niche - to give an honest opinion on your website... if you were peddling a service that they wanted to buy on your website, would they? That's why a good amount of people fail on a very lucrative method...

      We might be on a limited budget, but we should make the best use of it, and the returns will be enormous...

      I've been watching this thread for the past 4 days. This thread is rich with ideas (Amber, thanks for the thing about Paypal and 2CO... ) I also did some looking around at what folks are doing with it, came across a few sites and newsletters, and figured out a few things which I can do differently... I'm starting on this now, and I'm going to apply a few twists and additions on this myself. I'll take a week or two to set this up completely, and I'm positive about the results... I'll let you know how it goes...

      ---CZ
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  • Profile picture of the author IMLearningIM
    Great Idea! love to implement this informational share to my business.
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  • Profile picture of the author cash89
    This method described in Brian's WSO is great. It has me fully independent now and I now have a full fledged marketing company! This was just the starting point for me, now im offering more than the newsletter service.

    I have a domain name and website for this method that I may give up for the right price. I am adding new services to what I offer so I really don't need a domain with the word newsletters in it. The domain uses big keywords and is in a great industry. I can also walk you through getting it going and can even provide you with a cold calling script and marketing system that worked great for me. Pm me if you are interested, I don't want to sell on this thread.
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    • Profile picture of the author XponentSYS
      Congrats on becoming independent!

      Can I BUY the rights to the cold calling script and marketing system

      I wanna create a WSO. Joking.... but maybe you should?

      Originally Posted by cash89 View Post

      This method described in Brian's WSO is great. It has me fully independent now and I now have a full fledged marketing company! This was just the starting point for me, now im offering more than the newsletter service.

      I have a domain name and website for this method that I may give up for the right price. I am adding new services to what I offer so I really don't need a domain with the word newsletters in it. The domain uses big keywords and is in a great industry. I can also walk you through getting it going and can even provide you with a cold calling script and marketing system that worked great for me. Pm me if you are interested, I don't want to sell on this thread.
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      • Profile picture of the author cash89
        Originally Posted by XponentSYS View Post

        Congrats on becoming independent!

        Can I BUY the rights to the cold calling script and marketing system

        I wanna create a WSO. Joking.... but maybe you should?
        Never really thought of that, could be a possibility tho. I was mostly just looking to sell the domain, it's perfect for this method. The script and support I would offer to the buyer is a plus and a hard shove in the right direction.

        Pm though if you want to shoot around the wso possibilities.
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  • Profile picture of the author Dan R
    Any more success stories or updates with this method?

    Scenario:
    would you run this like a auto responder email "chain"?
    eg.
    Doctor A signs up in 2010 and for that year receives newsletters 1-12
    Docter B signs up in 2011. Do you start him at 001 or at 13 which doctor A currently recieves?

    The point being that someone joining two years into the campaign may loose out on good information.
    The only concern would be outdated or "current" industry content.
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  • Im fairly skeptical about the whole process. No such thing as a free lunch..
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    • Profile picture of the author XponentSYS
      Nobody said anything about a "free lunch".

      I implore you to open your mind and thing OBJECTIVELY rather that SKEPTICALLY because if you do the latter, you'll never get anywgere.

      You have 4 posts... I gather you haven't been around long. let the above be the first lesson you learn here.

      I mean it kindly, but seriously. So many people are their own worst enemy by training themselves that if it doesn't involve "9 to 5... with a touch of misery" than it's too good to be probable.

      If you go back through this thread, i think it will be obvious that this takes SMART work.... no free lunches.

      Originally Posted by springonionboy232 View Post

      Im fairly skeptical about the whole process. No such thing as a free lunch..
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      • Profile picture of the author Tocholke
        This has been a great thread. I've actually went and bought Brian's WSO and read it. I'm wondering if anyone is ACTUALLY doing this now? Or is everyone just talking about it? I'm going to get started soon, I was just curious. Thanks all
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        • Profile picture of the author GobBluthJD
          Originally Posted by Tocholke View Post

          This has been a great thread. I've actually went and bought Brian's WSO and read it. I'm wondering if anyone is ACTUALLY doing this now? Or is everyone just talking about it? I'm going to get started soon, I was just curious. Thanks all
          I'm actually doing this now. If by actually, you mean, I have set up a website, sales page, sample newsletter, and have begun emailing potential clients. Have received 2 responses back already, so I think people are definitely interested in this type of service.
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          • Profile picture of the author Tocholke
            Nice. How many businesses did you approach to get those two responses?
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            • Profile picture of the author GobBluthJD
              Originally Posted by Tocholke View Post

              Nice. How many businesses did you approach to get those two responses?
              I sent around 50 cold-emails. So 2 out of 50 have responded within 24 hours. Probably (maybe?) would experience higher rates through direct mailings, like OP did. But the niche I'm targeting is young, tech-savvy people, so e-mail contact seemed a better route.
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              • Profile picture of the author Tocholke
                Originally Posted by GobBluthJD View Post

                I sent around 50 cold-emails. So 2 out of 50 have responded within 24 hours. Probably (maybe?) would experience higher rates through direct mailings, like OP did. But the niche I'm targeting is young, tech-savvy people, so e-mail contact seemed a better route.
                Let me know how things go for you. I'm very interested. I'm going to get going on this next week. It sounds very doable. And I'd much rather work with businesses than consumers.

                Thanks
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        • Profile picture of the author Joe Benjamin
          Originally Posted by fernandofernandez View Post

          I like the idea of the newsletter. But I have a few questions about it.
          1. How long is the content to this newsletter?
          2. Do you have content on one subject a month or multiple subjects a month?
          3. Are you using Images to fill in space?
          4. Is this a 8 x 11 or larger?
          5. Double sided?

          I am very new to this marketing niche. forgive me if my questions are answered with commons sence.

          Great IDEA.
          Love the monthly income factor.
          Do your research on this forum and on Google.

          That's what I did and you'll get plenty of information
          that'll answer those questions and more as you hit a
          few snags along the way.

          Think of it like a treasure hunt...an adventure...be a
          detective and get to the bottom-of-it...it's fun and...
          the process SHOULD be fun.

          If you have a question, that's good. Curiousity rules.
          No need to assume it's *common sense* because...
          the questions you ask were questions I had before I
          started...did a little digigng around and came up with
          my own formula based on solid facts and information.

          I encourage you to do the same.

          Originally Posted by Dan R View Post

          Any more success stories or updates with this method?

          Scenario:
          would you run this like a auto responder email "chain"?
          eg.
          Doctor A signs up in 2010 and for that year receives newsletters 1-12
          Docter B signs up in 2011. Do you start him at 001 or at 13 which doctor A currently recieves?

          The point being that someone joining two years into the campaign may loose out on good information.
          The only concern would be outdated or "current" industry content.
          Great questions...and not worth your time thinking
          about. Here's why:

          There were MULTIPLE questions I wanted answers to
          that I *didn't get*.

          I've had SOME help...but never enough to curb my
          fears and doubts.

          Fact is...

          you WILL go through this process with questions you
          will have to answer on your own from experience.

          There IS no other way around it.

          If you're *waiting* for others to answer your questions
          ...you'll ALWAYS be waiting for answers.

          ...and If that can stop you...what else can?

          I'll humor you...

          you don't have to actually "date" the newsletter.

          It can be timeless no matter at what point the professional
          signs up for it. THEY can label it as August, July or Junes
          newsletter.

          Simple, eh?

          Now move forward.


          Originally Posted by springonionboy232 View Post

          Im fairly skeptical about the whole process. No such thing as a free lunch..
          It's as real as you want it to be...and nothing
          more.

          Skepticism...no matter how justified...will be the
          reason this business WON'T work for you.

          Not because it doesn't work...but because you
          allow past experiences dictate what you believe
          and or don't believe.

          ...for better...or worse.



          Originally Posted by stamford View Post

          great thread, read the whole thing which took me 2 cups of tea :-), just wondering if anyone from the UK is using, or has used this method over the past 6 months and what successes they might have had?
          thanks go out to the OP
          \
          Hesitation is the DEATH of success....

          Originally Posted by Tocholke View Post

          This has been a great thread. I've actually went and bought Brian's WSO and read it. I'm wondering if anyone is ACTUALLY doing this now? Or is everyone just talking about it? I'm going to get started soon, I was just curious. Thanks all
          Good. The course is excellent.

          In response to your question...here's a dose of reality:

          Yes. There ARE people doing this. And no...

          MOST who purchased or are talking about it have not
          and will likely never do it.

          Why?

          It's easier e to imagine, talk or think about what CAN
          be done than it is to do what NEEDS to be done to live
          out a reality you once talked or dreamed about.

          In response to your first question...

          I'm one of those who are doing it...successfully...and still
          growing.

          I put a unique spin on my marketing process, the offer,
          and I even paid $500 for a salesletter copywriter...plus
          other various expenses. I even rewrote the salesletter in
          my own words and I create my own newsletters using
          my years of experience writing, sales and copywriting.

          No...I didn't copy n' paste Brians salesletter. Nor did I
          stray too far from what himself have proven to work.

          ...you have to be careful *copying* other people. It's a
          great blueprint on the direction to go...but often times
          when you *copy*...you pay the price for laziness.

          It's *okay* to think a little outside the box.

          Brians marketing method is *good*...but too time-con
          suming for me...so I use other ways such as postcards
          and other methods that work.

          Bottom-line, this works. Just be prepared to put in a lot
          of hours setting it up, synching the salesletter with your
          newsletter, registering domain names, hosting, auto-
          responder, marketing, etc.

          Thankfully, once you have the system set-up (the hard
          -est and most expensive part)...you won't have to do it
          again. Maybe a few minor tweaks for testing here and
          there...but once you're set up driving traffic...it's smooth
          sailing from there.

          ...personally, I write my own newsletters because I have
          a certain quality standard I follow. Plus, I enjoy writing
          and if I spend a week writing 3 newsletters, that's my
          work for the next 3 months. Everything else is auto-pilot.

          Hope this helps in inspiring you to take the next step...
          really...because what do you really have to lose if it
          doesn't work?

          It's fun doing something for the first time. It's like learning
          how to ride a bike. You don't know how it's going to turn
          out...you don't know how many times you'll make mistakes
          before you get it right...but you always look forward to
          riding that bike until you DO get it right.

          You must take the same attitude...and curiousity you had
          as a child...and apply it to this business model. I've had
          to make numerous tweaks to get it right...and I enjoyed
          the process...you have to...because the althernative is
          to hate it so much you would rather NOT do anything at
          all than risk making mistakes.

          Take action. This works. Have fun. And enjoy the process
          because it's worth it.



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  • Profile picture of the author stamford
    great thread, read the whole thing which took me 2 cups of tea :-), just wondering if anyone from the UK is using, or has used this method over the past 6 months and what successes they might have had?
    thanks go out to the OP
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  • Profile picture of the author GobBluthJD
    This method is so great and inspiring! I'm putting a spin on it now with a profession I know well....will update if I see any results!
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  • I like the idea of the newsletter. But I have a few questions about it.
    1. How long is the content to this newsletter?
    2. Do you have content on one subject a month or multiple subjects a month?
    3. Are you using Images to fill in space?
    4. Is this a 8 x 11 or larger?
    5. Double sided?

    I am very new to this marketing niche. forgive me if my questions are answered with commons sence.

    Great IDEA.
    Love the monthly income factor.
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  • Profile picture of the author garveyonweb
    Excellent thread. Super info, and easy ish to implement. Certainly food for thought!!
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  • Profile picture of the author Jeremy James
    I have picked up one (repeat 1) customer from this. While I rejoice over the money coming in each month, I really want to step it up. I am thinking about hiring a VA or 2 to heavily market this for me. My goal on my particular niche is 500 paying participants at $37 a month. So far, after 4 months of payment, my customer shows no signs of stopping.
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  • Profile picture of the author Jeremy James
    It's a great business model. I hope to learn more about the postcard process, and would love to turn this into a nice residual income.
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  • Profile picture of the author XponentSYS
    Oh yeah.... I'm the OP for this thread and a couple months back I tweaked this and expanded on it. Now, these are my "front end".... and I'm converting some into $597 a month members - not SEO.

    Mostly OFFLINE.

    Stay tuned. I'll post a sequel when I have some time to put into it.
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    • Profile picture of the author stamford
      Originally Posted by XponentSYS View Post

      Oh yeah.... I'm the OP for this thread and a couple months back I tweaked this and expanded on it. Now, these are my "front end".... and I'm converting some into $597 a month members - not SEO.

      Mostly OFFLINE.

      Stay tuned. I'll post a sequel when I have some time to put into it.
      Look forward to reading more, very informative, is there any chance of seeing one of your older newsletters?
      Great posting
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    • Profile picture of the author IMguy123
      Originally Posted by XponentSYS View Post

      Oh yeah.... I'm the OP for this thread and a couple months back I tweaked this and expanded on it. Now, these are my "front end".... and I'm converting some into $597 a month members - not SEO.

      Mostly OFFLINE.

      Stay tuned. I'll post a sequel when I have some time to put into it.
      yeah, I am interested in what service you are talking about that is not SEO but costs $597/mo.
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      • Profile picture of the author XponentSYS
        Originally Posted by IMguy123 View Post

        yeah, I am interested in what service you are talking about that is not SEO but costs $597/mo.
        Not a single service. Rather, a business model. Stay tuned.
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    • Profile picture of the author CudaFish
      Originally Posted by XponentSYS View Post

      Oh yeah.... I'm the OP for this thread and a couple months back I tweaked this and expanded on it. Now, these are my "front end".... and I'm converting some into $597 a month members - not SEO.

      Mostly OFFLINE.

      Stay tuned. I'll post a sequel when I have some time to put into it.
      Certainly sounds epic, I'll stay tuned for sure. Been working quietly on the newsletter technique in the background of my offline marketing business for a while now. Great stuff.
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    • Profile picture of the author XponentSYS
      Originally Posted by XponentSYS View Post

      Oh yeah.... I'm the OP for this thread and a couple months back I tweaked this and expanded on it. Now, these are my "front end".... and I'm converting some into $597 a month members - not SEO.

      Mostly OFFLINE.

      Stay tuned. I'll post a sequel when I have some time to put into it.
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      • Profile picture of the author HeavyK
        So has anybody been trying this idea out with new niches? How responsive are businesses to this kind of a service...also what is the retention rate. In other words, how many new customers do you need to land each month in order to replace those lost by attrition?

        Also, how much do you think it helps limiting to 100 participants. Do you think people actually believe there are only 100? Would it be enough just to limit participants to 1 per zip code and scrap the number limit? I find it hard to believe that people will buy that there really is a limit, unless you have a tip to sell that point.
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  • Profile picture of the author GobBluthJD
    Update:

    After sending sending about 75 cold-emails on Friday, I've received 3 inquires back, and one client signed up. I don't know if this makes it worthwhile or not. Will do a few more days of testing with different email copy, etc, but at these conversation rates, it doesn't seem worth it.

    Now, OP did direct mail, so that's not to say this doesn't work. I was just trying something new. Most people in the industry I'm targeting throw away any unsolicited direct mail before they can even read the name of the sender. If there is a way past that roadblock, I'm interested in hearing...
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  • Profile picture of the author GobBluthJD
    Well, I've booked one client, but there's got to be a better way of getting through to people, in order to book multiple clients...
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    • Profile picture of the author Tocholke
      One client is a good start. The OP made it sound pretty easy to get to 100. It is doable, it'll just take time. Once you get there though, you're laughing. Keep up the good work.

      What has everyone been doing to reach clients? I started cold calling yesterday. 2 "maybes" which most likely translate to "nos" .

      Also, what are you doing for recurring payments each month? Do you have to invoice or can you set up an auto payment somehow?

      Cheers
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      • Profile picture of the author TheArticlePros
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        • Profile picture of the author Tocholke
          You mentioned doing it "by yourself, one by one". Is there a more effective way? Are you talking outsourcing?
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          • Profile picture of the author TheArticlePros
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            • Profile picture of the author Tocholke
              Originally Posted by JaRyCu View Post

              Well, to quote myself in the very next sentence after the one you're asking about:



              Your LinkedIn profile alone, if you keyword-optimize it correctly (which is much easier than general SEO), can generate leads for you with no trouble at all. You can do CPA advertising in networks that are related to your niche. You can pass out flyers and such all over town, or pay a few high school kids to do it for you.

              The options are unlimited...why would you not outsource some of it?

              -- j
              Ah, yes of course. Another thing you mentioned was CPA advertising. I've done CPA in the past as a promoter. Are you talking about offering cash per lead on newsletters? Basically the other side of the CPA offer? If so, I'd like to pick your brain a bit on that if you've done it before.
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              • Profile picture of the author TheArticlePros
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                • Profile picture of the author Tocholke
                  Well thanks. I appreciate your input thusfar. I may get in touch with you in the future for content creation. I'm doing it myself currently. But I'm not the best, which is a prime function to outsource.
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  • Profile picture of the author ownergolan
    Great thread!

    do you send people to an opt-in before the squeeze page? do you even bother doing that for getting their addresses?

    - how do you manage the list of buyers afterwards - meaning, how do they get the emails each 1st of the month, and how are they getting into the list automatically after paying?

    - when paying, do you send them the link via autoresponder (if they get automatically to the list), or to a download page, where every month you change the newsletter?

    any input would be much appreciated, thnx for the great info !
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    • Profile picture of the author XponentSYS
      Originally Posted by ownergolan View Post

      Great thread!

      do you send people to an opt-in before the squeeze page? do you even bother doing that for getting their addresses?
      In my case... depends.

      Postcards: YES.

      Trade Magazine Ads: YES

      They opt-in for a general "practice building" report that talks about a few different ways to grow a practice through referrals. of course, the main focus is on ways to use newsletters to do this.

      There's then a follow-up sequence that works on converting them into subscribers to the newsletter service.

      Methods like LinkedIn and other more "referral" or community type of marketing, traffic goes to the sales letter (though, for me, the jury is still out on whether or not that's the best way to do it).

      how do you manage the list of buyers afterwards - meaning, how do they get the emails each 1st of the month, and how are they getting into the list automatically after paying?
      I use a free plugin for wordpress that processes payment through PayPal or Authorize.Net.

      Once the Payment is approved, it sends them to a "Thank You" page where they can download the "current month" NL immediately.

      At the same time, they're added to a list in Aweber.

      Monthly broadcasts to that list are how subsequent newsletters are delivered.

      - when paying, do you send them the link via autoresponder (if they get automatically to the list), or to a download page, where every month you change the newsletter?
      See above.

      Tools I use....

      1. Website: Word press
      2. Theme: Optimize Press
      3. Membership PlugIn: s2 members (free). If you have the $$$ (cheap) Warrior Press is better than s2 members and is what i use now. Just too lazy to change my other newsletters to it. :-)
      4. Payment Processor: PayPal and Authorize.Net (Auth Net requires personal merchant account)
      5. AR Service: Aweber

      The key component here is the membership plug in. It's what makes it all come together.
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  • Profile picture of the author XponentSYS
    A fellow warrior PM'd me and told me two things....

    1. She was getting good response with LinkedIn but wanted to try some other means of marketing.... HOWEVER:

    2. My Post Card method was too expensive for her because she was just starting out and wanted to know if there was an alternative.

    I replied to her and now am thinking this reply would help many, so here you go:


    Hi (name removed),


    Ben here. So sorry I didn't respond earlier! I've been traveling a ton doing seminars. Better late than never I guess.

    Postcards are the main way I've marketed my business. You see, I am an old school marketing guy who does MOSTLY offline stuff.

    But, here's some alternatives to Post Cards I've used in the past...

    ANY type of marketing that you can target to specific markets would work.

    Here's one of my FAVORITE alternatives to Post Cards... and I do this often.

    Does your target market have any trade magazines, trade journals or other industry specific newsletters or publications?

    If so, ads in those are a fantastic way to advertise your "practice growing" newsletters.

    I gave here some PPC tips here but those have to be between her and I plus the "trade rag" idea is way better anyways!

    Hopefully those help.

    If you're in a position to choose... I'd go with the trade journal ads.

    Whichever one you decide to use... send them to a "lead generation" landing page offering a free "business building report" in exchange for contact info.

    You'll have to create this report but it's no big deal. 10 pages or so about using a newsletter like yours to grow a business is all you need and you can use your sales letter to help write it.

    When they opt-in, send them the report.... then follow up with them over and over again to convert them on your service.

    Best,

    Ben Pedersen
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  • Profile picture of the author Jeremy James
    I have a pretty unconventional niche, and my customer has been "on the books" for 4 (or si it 5) months. I really want to scale it up, but not sure the next step to take. I am very busy with my job and my family right now. I want to stockpile some cash so I can do the postcard method, plus hire some VAs to get it going some more.

    My goal is 500 subscribers.
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  • Profile picture of the author saxmar
    I like the idea of offering a free report and using that to help sell
    the newsletter program.

    Has anyone tried cold calling to offer a free report?

    And is anyone selling this program at a price point of
    more than $45 monthly?


    Thanks OP for this informative thread!
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  • Profile picture of the author jmae SEO
    This is a fantastic idea. I do SEO work for dentists, as well as freelance writing. This is a fantastic idea for expanding what I do.
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  • Profile picture of the author gabysanchez225
    Guys, for those of you who create info products and put your thinking cap on this idea can help you generate tons of sales. Ben's WSO helps tremendously and is worth a gander if you feel you can't convert a couple hundred people.
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  • Profile picture of the author bsnrjones
    Ok, I am giving this a go. I bought the WSO regarding using this method for Salons - however, I am going with a different market.

    Here is where I am right now:
    1. I have the sales letter created using OptimizePress - basically the same letter in the WSO just adapted to my niche.
    2. I have a writer that works in my market writing 4 articles for the first months newsletter. Once I have the articles I will format them into a simple newsletter using Microsoft Word.
    3. I placed an ad on Odesk for emailers. They will use Google maps to find the sites and then email them a simple email driving the potential customers to the sales letter. I plan on hiring 4 people to send 100 emails per day each.

    I figure that if I am sending 400 emails a day or 2,000 a week I should get sales. Even at a .05% conversion rate this should provide me with 10 subscribers a week.

    I will be using a split test script on the pricing and test $27, $37 and $47 a month for this service. I also might have an exit pop-up that offers a $1.00 free trial for the first month with auto renew at the price point from there on out.

    I hope to have my emailers started working on Monday, January 21st.

    I will report back by January 25th on my progress.

    UPDATE: I have my articles and outsources ready - still need to finish the sales letter and format the newsletter. I am running behind due to LIFE getting in the way. I will be back after I get everything fired up and running for a full week so that I can report some results. Sorry for the delay!
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    • Profile picture of the author bsnrjones
      So my progress has been severly delayed! I am in the process of selling and buying a new house in a relocation!

      Has anyone else moved forward and making money?
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      • Profile picture of the author ryanlrw
        Originally Posted by bsnrjones View Post

        So my progress has been severly delayed! I am in the process of selling and buying a new house in a relocation!

        Has anyone else moved forward and making money?
        I've had consistent 4 paying customers over the last 6 mth. Nothing spectacular, I was focusing on other projects. Now I'm planning to outsource the traffic/ leads generation for this. Best of luck to you too!
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        • Profile picture of the author bsnrjones
          Originally Posted by ryanlrw View Post

          I've had consistent 4 paying customers over the last 6 mth. Nothing spectacular, I was focusing on other projects. Now I'm planning to outsource the traffic/ leads generation for this. Best of luck to you too!
          How did you get those 4 subscribers?
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  • Profile picture of the author cshilling22
    Do you use current trends or anything currently relevant in your newsletter? I am wondering if it is better to just create 12 newsletters at the beginning of the year and have a years worth of material, instead of scrambling to create a newsletter every month.
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    • Profile picture of the author XponentSYS
      Originally Posted by cshilling22 View Post

      Do you use current trends or anything currently relevant in your newsletter? I am wondering if it is better to just create 12 newsletters at the beginning of the year and have a years worth of material, instead of scrambling to create a newsletter every month.
      I do have basic newsletters made up in advance but it's important they be relevant so YES... we will sometimes edit the current month's issue to include any relevant current trends.

      This is why i manually email the NLs to my list of doctors each month.
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      • Profile picture of the author ed1705
        People! Do you really think this guy would spend so much time and effort teaching about his "successful" method if it really was that successful? NO HE WOULD'NT

        In the real world business owners dont care for this stuff that you are trying to sell them. They get pitched a few times a day with all sorts of gimmicks. This si just another one. STOP WAISTING YOUR TIME AND GET A REAL JOB
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        • Profile picture of the author cshilling22
          Originally Posted by ed1705 View Post

          People! Do you really think this guy would spend so much time and effort teaching about his "successful" method if it really was that successful? NO HE WOULD'NT

          In the real world business owners dont care for this stuff that you are trying to sell them. They get pitched a few times a day with all sorts of gimmicks. This si just another one. STOP WAISTING YOUR TIME AND GET A REAL JOB
          Yes, I do think that he would teach something he is successful at. It helps him build credibility and recognition and increase the worth of his brand so that he can make more money later while diversifying into other areas.

          He also might genuinely like helping people and interacting with them. People like that do exist.

          In the real world business owners buy a lot of things if they see value in it and it makes their lives easier.

          But thank you for taking time away from your real job to educate us all with your 9th post on this forum. It was educational and in no way wasted our time as you have instructed us to stop doing.
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        • Profile picture of the author RRG
          Originally Posted by ed1705 View Post

          People! Do you really think this guy would spend so much time and effort teaching about his "successful" method if it really was that successful? NO HE WOULD'NT

          In the real world business owners dont care for this stuff that you are trying to sell them. They get pitched a few times a day with all sorts of gimmicks. This si just another one. STOP WAISTING YOUR TIME AND GET A REAL JOB
          I can assure you that a newsletter is not a gimmick. Ask Dan Kennedy, Bill Glazer, Craig Garber and many other marketing legends (who all know how to spell "wasting" correctly) what they think.

          Methinks they might have a tad more credibility than YOU AND YOUR REAL JOB.
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        • Profile picture of the author XponentSYS
          Originally Posted by ed1705 View Post

          People! Do you really think this guy would spend so much time and effort teaching about his "successful" method if it really was that successful? NO HE WOULD'NT

          In the real world business owners dont care for this stuff that you are trying to sell them. They get pitched a few times a day with all sorts of gimmicks. This si just another one. STOP WAISTING YOUR TIME AND GET A REAL JOB
          My time is worth too much per hour to justify any response.... except one to bring us back on topic.

          Having said that, here is a link to a post card campaign I use to get leads into my NL funnel:

          http://www.warriorforum.com/offline-...-campaign.html

          Enjoy and let's discuss.
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  • Profile picture of the author Ricardo-Acosta
    Its funny how some ppl make stupid replies and it obvious they haven't fully read the thread. Anyway thanks for sharing I like the post card idea
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