After 6 Weeks of Cold Calling...My Closing Rate Is Finally 60%
I provide mobile websites to local businesses as my foot in the door. Then upsell them on full website redesign, SMS marketing, consulting, and get referrals.
Here is my prospecting method that is exploding my business.
1) Each day, check Groupon, Living Social, Google Offers, and other local bargain sites.
2) Create a Excel spreadsheet of all businesses advertising.
3) Call with a similar script
"Hi, I'm not exactly sure who I should be speaking with, but I saw you on *Groupon* this morning. *Wait for them to acknowledge* On my way home from the grocery store I pulled up your website on my Iphone and it was next to impossible to navigate since it was so small. Long story short, I'm a mobile web designer, and I had a bit of down time today so I created a mockup of your website...it's pretty much all finished and there's no obligation to buy it. Who do you think would be the right person to show it to?"
4) Schedule a meeting.
5) Create mobile mockup. ( I outsource this)
6) Go into meeting...show them a comparison of their current website to the new one.
7) Collect a check and capture a credit card for monthly hosting.
Try it...the key is that there is no catch for them. They get to see a mobile version of their site without any strings attached.
Good luck!
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What if they're not stars? What if they are holes poked in the top of a container so we can breath?