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LinkedIn - how to write a killer message

by TimD
36 replies
Hey guys, I want to expand my use of linkedin. I have the missinglink. I'm looking for formats, wording, that's been effective for inviting people to webinars or opt-in lists.

Does anyone have an effective example or better yet a funnel that's working on linkedin?
#killer #linkedin #message #write
  • Profile picture of the author sdentrepreneur
    Check out Lewis Howes marketing training, he is big on LinkedIn Marketing and what you are looking for. Lewis Howes
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    • Profile picture of the author TimD
      Thanks James. I got on Lewis's list and I haven't seen anything relevant.
      What I'm looking for is:
      Do you invite people directly to an opt-in page
      Do you invite them to look at a blog post or article and then try to get them to opt in
      Do you invite them to a webinar or something like the above?

      And I don't see Lewis or anyone talking about a good funnel on LinkedIn.

      Originally Posted by sdentrepreneur View Post

      Check out Lewis Howes marketing training, he is big on LinkedIn Marketing and what you are looking for. Lewis Howes
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      • Profile picture of the author Sue Bruce
        Tim,

        Did you get Preeti's WSO where she gives you the email she uses word for word that you can tweak and make your own?

        Sue
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        • Profile picture of the author TimD
          Originally Posted by Sue Bruce View Post

          Tim,

          Did you get Preeti's WSO where she gives you the email she uses word for word that you can tweak and make your own?

          Sue
          Thanks for the reminder Sue. Yes, I did get it. She makes an offer for two different services. Would you offer a webinar, or a free video the same way?

          Thanks for your thoughts. Tim
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          • Profile picture of the author Irish Intuition
            I am having a lot of success on Linkedin, but I have not tried to push them to a webinar event.

            That said, it is not really any different than approaching them about services. How are you contacting
            them? Are they connections already or part of groups?
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            • Profile picture of the author TimD
              Originally Posted by Irish Intuition View Post

              I am having a lot of success on Linkedin, but I have not tried to push them to a webinar event.

              That said, it is not really any different than approaching them about services. How are you contacting
              them? Are they connections already or part of groups?
              I'm approaching people in Groups. I want to sell positioning and copy writing services. I think that's going to be tough to do in a "Preeti-type" message. So I was hoping to send them to a webinar or series of videos.

              What are you sending and what kind of offer are you making, Irish?
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              • Profile picture of the author Irish Intuition
                I have 2 ways I do things.

                1. I make a lot of targeted connections. A lot I connect with through
                  groups, others I run across (almost 1000 now). I ALWAYS send a new connection email. This is where I would lead to what problem I solve for people like them (maybe send them to a page or a webinar )
                2. I utilize my copywriting talent and incorporate direct mail (letter). I talk more about that here- http://www.warriorforum.com/offline-...-linkedin.html
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                • Profile picture of the author TimD
                  Originally Posted by Irish Intuition View Post

                  I have 2 ways I do things.

                  1. I make a lot of targeted connections. A lot I connect with through
                    groups, others I run across (almost 1000 now). I ALWAYS send a new connection email. This is where I would lead to what problem I solve for people like them (maybe send them to a page or a webinar )
                  Thanks Irish. I think this is a very interesting approach. Can you say how you target connections? Is it simply picking appropriate groups? Or are you targeting verticals? Or something else?
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                  • Profile picture of the author Irish Intuition
                    Originally Posted by TimD View Post

                    Thanks Irish. I think this is a very interesting approach. Can you say how you target connections? Is it simply picking appropriate groups? Or are you targeting verticals? Or something else?
                    Whether it be for my services or for one of my clients, I target as
                    much as possible.

                    Let's say you want to sell websites. I usually create something for
                    a niche. We'll say dentists. Now my messages, splash pages or
                    any other device will refer to that niche.

                    The more you can resonate with the prospect the more you
                    will convert. If you talk about landscaping websites you've done
                    to a dentist- they disconnect. Once that happens you're pretty
                    much screwed.
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              • Profile picture of the author FormerWageSlave
                You want to sell them positioning and copywriting, but you're asking us how to position yourself on LinkedIn and what to write to them to get their attention?

                Does not compute. :confused: We should be asking you!

                Originally Posted by TimD View Post

                I'm approaching people in Groups. I want to sell positioning and copy writing services. I think that's going to be tough to do in a "Preeti-type" message. So I was hoping to send them to a webinar or series of videos.

                What are you sending and what kind of offer are you making, Irish?
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                grrr...

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                • Profile picture of the author TimD
                  Originally Posted by FormerWageSlave View Post

                  You want to sell them positioning and copywriting, but you're asking us how to position yourself on LinkedIn and what to write to them to get their attention?

                  Does not compute. :confused: We should be asking you!
                  Thanks for the note. I'm confident with the copy writing and the positioning. And I have testimonials to back it up. What I'm concerned about is a funnel that works on LinkedIn. In my experience, LinkedIn is a funny animal. I just sent out 30 messages and got 12 responses. I feel pretty good about that. But I had a specific "in" and a specific offer that came across as a trade.

                  In this case, I'm not sure whether to invite them cold to a webinar, or warm them with some other offer. I'm dubious that a traditional sales message will work with LinkedIn. I think it may look too crass. At the same time, I'm not sure what kind of a "trade" would be appropriate for an invitation to a webinar.

                  So, I'm trying to figure out the funnel. Irish has an interesting one. He pre-warms with a direct mail piece and then calls or follows up with LinkedIn. That may make sense.

                  I'm just trying to get a sense of a sequence that works,. LinkedIn strikes me as a quasi-personal/quasi-professional environment that is very different from mail, email, or facebook.
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                • Profile picture of the author Biz Max
                  Originally Posted by FormerWageSlave View Post

                  You want to sell them positioning and copywriting, but you're asking us how to position yourself on LinkedIn and what to write to them to get their attention?

                  Does not compute. :confused: We should be asking you!
                  I know this, it is a lot harder to write ads for ourselves than it is for other businesses! What I do is focus on what they want more than anything, more money and for some- staying in business at all!

                  I think we have inherent insecurity. Those who have less insecurity or those that are able to put it aside are rockstar salesman
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      • Profile picture of the author iamchrisgreen
        Originally Posted by TimD View Post

        Thanks James. I got on Lewis's list and I haven't seen anything relevant.
        What I'm looking for is:
        Do you invite people directly to an opt-in page
        Do you invite them to look at a blog post or article and then try to get them to opt in
        Do you invite them to a webinar or something like the above?

        And I don't see Lewis or anyone talking about a good funnel on LinkedIn.
        He has a product called LinkedInfluence that you could check out.
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  • Profile picture of the author meeka87
    This will help me.
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  • Profile picture of the author bhushan@rancor
    I read somewhere in a post that WSO videos can works good.
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  • Profile picture of the author Preeti
    Tim, I've actually held a webinar on LinkedIn and prospected for all attendees on LinkedIn--it's the craziest thing but I had random people signing up for my webinar...AND they were paying me to attend!

    I truly think having a solid profile to start is vital as they all came to my profile first to check me out (I kept a close eye on my "Who's Viewed Your Profile" page) and from there went on to sign up for the webinar.

    PM me if you have more questions..but yes, I just advertised it in groups that were active and got a pretty good response.

    Hope that helps!
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    • Profile picture of the author Dominica Alicia
      Hi Preeti

      I have your LI client attraction system - awesome ))

      Just a quick question on the below - the webinar you advertised on LI- was it a paid webinar (you mentioned that people were paying to attend).

      And also - have you ever tried LI Ads? Lots of people told me, they are really expensive and doesn't bring any results... but... some people/companies use them...

      Dominica



      Originally Posted by Preeti View Post

      Tim, I've actually held a webinar on LinkedIn and prospected for all attendees on LinkedIn--it's the craziest thing but I had random people signing up for my webinar...AND they were paying me to attend!

      I truly think having a solid profile to start is vital as they all came to my profile first to check me out (I kept a close eye on my "Who's Viewed Your Profile" page) and from there went on to sign up for the webinar.

      PM me if you have more questions..but yes, I just advertised it in groups that were active and got a pretty good response.

      Hope that helps!
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      • Profile picture of the author Preeti
        Originally Posted by Dominica Alicia View Post

        Hi Preeti

        I have your LI client attraction system - awesome ))

        Just a quick question on the below - the webinar you advertised on LI- was it a paid webinar (you mentioned that people were paying to attend).

        And also - have you ever tried LI Ads? Lots of people told me, they are really expensive and doesn't bring any results... but... some people/companies use them...

        Dominica
        Dominica, thank you SO much for your kind words..glad that you liked it!

        Yes, it was a paid webinar that I hosted..I just wanted to test it out to see if anybody on LI would be interested in learning about "online marketing" catering to business owners..and I got a decent response.

        I tried LI ads (they'll sometimes give out a free $50 coupon to try it) and I didn't really get any traction with it. However, as you can read..some people have worked LI ads and gotten positive results...I haven't personally so I can't comment on it.

        Just keep taking action..LI is a goldmine!!!
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      • Profile picture of the author TimD
        Originally Posted by Dominica Alicia View Post

        Hi Preeti

        I have your LI client attraction system - awesome ))

        Dominica
        I second Dominica's endorsement of Preeti's LinkedIn Client Attraction system. I have three or four LinkedIn systems and Preeti's has performed best for me so far.
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        • Profile picture of the author Preeti
          Originally Posted by TimD View Post

          I second Dominica's endorsement of Preeti's LinkedIn Client Attraction system. I have three or four LinkedIn systems and Preeti's has performed best for me so far.
          Tim, thank you so kindly for your positive words..so glad that it has helped you and others out!
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          • Profile picture of the author TimD
            Here's a copy of a message I just got from someone on LinkedIn. I have to say it works on me. I know it's not really customized to me. But the line that says, "hey, we think you'd be a great addition" hooked me (even though I know it's not sincere).

            An interesting strategy:
            LinkedIn

            Stephen Michael Fiedler has sent you a message.
            Date: 9/11/2012
            Subject: Join a Community of Entrepreneurs and Startups
            Hi Tim,

            I am part of a new online business community that helps people launch, run and grow their businesses, called mosaicHUB.

            You would be a great addition to our community and I think you would benefit from connecting and networking with our growing community of entrepreneurs and small businesses.

            You can create a free account by going to www.mosaichub.com, and signing up with your LinkedIn account. Please let me know if you have any questions or would like additional information.

            Here's to building better businesses!

            Cheers,
            Stephen Fiedler
            mosaicHUB Community Manager
            Twitter: https://twitter.com/mosaicHUB
            Facebook:mosaicHUB | Facebook
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            • Profile picture of the author Irish Intuition
              The true power of Linkedin is the communal feel of it.

              I know people who are in 20+ groups (not selling stuff)
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  • Profile picture of the author imsolutionsgroup
    Tim,

    Have you created your own group on LinkedIn yet?
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    • Profile picture of the author TimD
      Originally Posted by imsolutionsgroup View Post

      Tim,

      Have you created your own group on LinkedIn yet?
      Thanks for the question. I haven't set up a group yet. I saw that the missinglink recommended it. The groups they recommended were pretty narrow. And the other strategies looked more productive to me.

      Interested in your experience. What kind of group have you found useful? How has it worked for you?
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  • Profile picture of the author RussellMax
    I find what works best is customizing the message to the person and or their company.
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    • Profile picture of the author NoQuarter
      Give them something and the law of reciprocity will do the rest.
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  • Profile picture of the author jayspann
    I had pretty good luck a couple years ago with Linkedin ads ---> to webinar ---> offer ----> autoresponders ---> more webinars and offers.

    Rinse and repeat.

    I was doing 2-4 live webinars a month... now I would mix in some automated webinars and push a lot more traffic.

    I think I was paying 2.25 per click and getting back almost $5 per click.

    I think... about 40% would show up and I would get a 3-4% request and about 1.8% buyers right off the bat. Or is that off the batt?

    Anyway its a great way to target business owners.
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    • Profile picture of the author Preeti
      Originally Posted by jayspann View Post

      I had pretty good luck a couple years ago with Linkedin ads ---> to webinar ---> offer ----> autoresponders ---> more webinars and offers.

      Rinse and repeat.

      I was doing 2-4 live webinars a month... now I would mix in some automated webinars and push a lot more traffic.

      I think I was paying 2.25 per click and getting back almost $5 per click.

      I think... about 40% would show up and I would get a 3-4% request and about 1.8% buyers right off the bat. Or is that off the batt?

      Anyway its a great way to target business owners.
      That is great Jay, thanks so much for sharing your technique and adding in a mixture of live and pre-recorded webinars is a great idea..not to mention the autoresponder to get follow up....

      Appreciate the info!!
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  • Profile picture of the author untappedrep
    Great Thread! I have been working on my LinkedIn and this gives me a little kick to get going and start making connections!
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  • Profile picture of the author theotherguys
    Originally Posted by TimD View Post

    Hey guys, I want to expand my use of linkedin. I have the missinglink. I'm looking for formats, wording, that's been effective for inviting people to webinars or opt-in lists.

    Does anyone have an effective example or better yet a funnel that's working on linkedin?
    Try the direct approach - contact them, and explain what's your webinar about, in short, and maybe link to a blog post with detailed description.

    The best way would be (i'm guessing) to thing what you would like to read if someone invited you to a webinar, and apply that to your contact messages.
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  • Profile picture of the author Lulu Chil
    I have just started using LinkedIn and have been reading here different threads about LinkedIn. Here is my progress for the last three days. Sept 8th - had 10 connections, Sept 9th- had 13 connections. Sept 10th after working on my profile, I have 249 connections in less then 24 hours. I have been getting requests and connecting with people. As of the time of writing this post. I have 272 connections.

    Now it's time to go and get some recommendations. Preeti and everyone who has given tips, thanks so much.

    I have attached an image of the number of my connections so far.
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    • Profile picture of the author Irish Intuition
      Originally Posted by Lulu Chil View Post

      I have just started using LinkedIn and have been reading here different threads about LinkedIn. Here is my progress for the last three days.
      Are those targeted connections, or just anyone?
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  • Profile picture of the author Lulu Chil
    Out of the 304 connections I have now, 73 are not targeted but the rest are. The way am working is making sure I add targeted connections for the services I want to provide. Am carefully planning and testing out.


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  • Profile picture of the author marco005
    Hi,

    is it allowed in linkedin to send messages (email) to people in groups you don't know?
    How many emails I can send/ how many people I can contact in linkedin or is this limited for free members?

    marco005
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