Local SEO Tricks That Work!

62 replies
1. If you produce blog posts for your clients, install some analytics and see which posts get the most traction (most popular by views). Whichever post comes out on top, produce a Page with the same title but increase the page content (i.e. to over 1000 words). Then, internally link posts back to that page by using anchor links within the post content.

If you're using Wordpress you can use a free plugin called "WP Auto Affiliate Links". Instead of placing affiliate links in the spaces, replace them with keywords for that page. This works on autopilot whenever you add a new post or page by linking directly to that page.

I'm finding the pages ranking higher than the posts!

2. Make sure they have a Google+ page and then ensure that you've included their website as a contributor.

>> Go to their Google+ page (if you have login details)
>> Click on edit profile
>> Add any websites that are linked to your client under the "contributor tab", this includes twitter, facebook et al.


3. If you're embeding videos on their site, make sure you have a SEPERATE video sitemap. In addition, make sure this is in their Google webmaster account too!

WordPress › Google XML Sitemap for Videos « WordPress Plugins

4. Do a general search under your clients' URL and double check that their office address is the same in all web directories. This will help in the review section of G+ etc. If the address is a different in most of these places, the local listings don't seem to work as well?

I've still got one that won't get into this list, even though I've applied the changes.

5. For some reason (I really don't know why) by setting up a Youtube account under the exact name as the client's URL it shows up second in the list of search results when doing a search (even if there are no videos posted). This probably means Google class this as being nearly as important and relevant as the clients' site possibly? Either way, make sure you set up both a Youtube account for them and also one for the main keyword they're targeting. Be sure to link this back to the clients' URL. Better still, get some videos made and add it to the account.

6. Check the length of their competition's blog post and ensure yours are longer If there's are 400, make yours 600. Add additional relevant pictures and link out to authority sites like wiki (seo 101).

7. I love Fiverr. i think it's great! However, it's too easy for Google to reverse engineer (see who's using these links) these backlink Fiverr gigs. So, be careful which backlinking sources you're using (especially for your client sites). I'm guessing the fallout and loss of rankings would be really difficult to come back from. In most cases, I find adding regular content on a consistent basis enough to rank for good long tail keywords.

8. Videos and pictures can take time to load. Instead of uploading to the site's hosting all the time, consider hosting your videos and pics with a third party. My popular choice is Amazon S3 (I'm sure you've got your favourites).

Google looks at your site metrics with regards to page loading speed and the amount of time clients spend on the site. If the site is really slooooooooooooooooow to load, then prospective clients click away and presumably go to the competitors site

Not only does this hurt the metrics, your client is losing money with every prospective client clicking away with frustration. (added 10.10.12)

9. EMD's - Exact Match Domains still work for local sites. However, consider advising your client to place them on a separate hosting account (just in case Google go deeper with this slap). It's also a way for you to get them to take on a separate hosting account with you $$$. This way, there's no fear in losing rankings by association. (added 10.10.12)

10. Make sure your clients' site has a breadcrumb trail at the top close to the navigation. This allows the reader to keep track, know where they are and better navigate the site. (added 10.10.12)

>> http://en.wikipedia.org/wiki/Breadcrumb_(navigation)

11. When posting pictures on the clients' site and more than 1 picture per page/post. Don't add an "alt tag" to ALL pictures (but if you do, don't make all the tags the same). This screams out SPAM, but there's still a few on this forum that still advise you to do this.

For example, some pages/posts may have anywhere between 1 and 10 pictures displayed. Make sure you vary the "alt tags" and ensure at least 1 of the pictures doesn't have one at all.

Images and Alt Tags Tutorial - HTML code for Alt Tags, Image Alt Tag Text, Alt Tag Instructions, Picture Alt Tags, Alt Text Attribute for Search Engines

This may be considered a strange tip, but I prefer to run in the opposite direction to the herd and make my client sites stand out. I think you can sometimes over optimise websites. Yes we all want them to be perfect, but sometimes perfect isn't always right. (added 12th oct 2012).

12. This is one of my underground, deep down and dirty (nobody does this sh*t plugins). In fact, I was reluctant to post this on here, but what the heck. You won't tell anyone right?

Easy Multiple Pages plugin - This is a bad a** plugin that's so stupidly simple but hyper effective. The idea with this plugin is to get the reader to view as many pages on the site as possible. This basically forces them to click to the next part of the page or post to read the rest of the info.

WordPress › Easy Multiple Pages « WordPress Plugins

It's an oldie but goodie plugin that the big boys use like about.com.

For anyone that knows anything about SEO, the big "G" like readers viewing multiple pages/posts and monitors the time spent on the site.(added 16th Oct 2012)

*****NEWSFLASH****** 13. Getting Started - schema.org - What is this? This is in addition to video sitemaps and Google has just said that they will rank videos in the serps a lot better when you use what we call "markups" from the website above!

"Your web pages have an underlying meaning that people understand when they read the web pages. But search engines have a limited understanding of what is being discussed on those pages. By adding additional tags to the HTML of your web pages--tags that say, "Hey search engine, this information describes this specific movie, or place, or person, or video"--you can help search engines and other applications better understand your content and display it in a useful, relevant way. Microdata is a set of tags, introduced with HTML5, that allows you to do this."

You can read more about it here: About microdata - Webmaster Tools Help

Ok, let's get to work........

1. Go to Getting Started - schema.org to get a feel of what I'm talking about.
2. VideoObject - schema.org
3. scroll to the bottom of the page to see the new code that Google now recognises to populate their listings with videos embeded on your website.
4. If you haven't got a clue in the world what it is I'm blabbing on about, go ahead and go to the programmer section in "warriors for hire" and get them to implement this new microdata that Google is using.


They'll probably be a wordpress plugin/script coming out soon, but why not get the fast mover advantage and start implementing this now!

You know I am :p (added 18th oct 2012)

Can't think of anything else working really well at the moment. However, If I find more I'll subscribe to this thread and add it to the list.

P.S. if you like the post I would appreciate if you click the thanks button
#local #seo #tricks #work
  • Profile picture of the author nichecloner
    Thanks DesDrec! Very Useful Post!

    I never thought of having a separate video site map.

    Derek
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  • Very interesting! Let see if this tips work! Thanks for sharing.
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    • Profile picture of the author desmond11
      Originally Posted by creaturelocaljohn View Post

      Very interesting! Let see if this tips work! Thanks for sharing.
      creaturelocaljohn, I always go the extra mile for my clients since I know their competition won't be doing half the stuff I'm implementing on these sites
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  • Profile picture of the author mileagedriver
    I never had a video sitemap. I would definitely try them. It would be useful. BTW..thanks for the list.
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  • Profile picture of the author mnall01
    Very nice post. Would you consider WP pretty link as an alternative to WP Auto Affiliate Links?
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    • Profile picture of the author desmond11
      Originally Posted by mnall01 View Post

      Very nice post. Would you consider WP pretty link as an alternative to WP Auto Affiliate Links?
      I'll hold my hands up and confess that I've never used "WP pretty link" before. Like anything mate, test, test and test again
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  • Profile picture of the author abyssofseo
    A little bit complicated for me, but I will give it a try. Thanks!
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    • Profile picture of the author desmond11
      Originally Posted by abyssofseo View Post

      A little bit complicated for me, but I will give it a try. Thanks!
      Please hook me up on PM so I can explain in more detail mate. The points are fairly straight forward and I'd like to explain in more detail whatever you're finding complicated.
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  • Profile picture of the author desmond11
    Originally Posted by STaylor View Post

    What is a video site map and how is it useful? Thanks!
    Hey STaylor,

    A video sitemap basically provides Google with metadata about video content on your website. Kind of like your normal XML sitemap (except it only shows what videos are on the site).

    Each time you upload a video to your website it updates Google of the category, title, description, running time, and intended audience for each video contained on the site. In SEO (and in our case Local SEO) this is vitally important and can't be overlooked.

    Ever wondered why some videos show up in the serps and others don't. This gives your videos a better chance of being shown up in the serps than a site without the sitemap.

    Hope that helps?
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  • Profile picture of the author Danny Archer
    KML & GEO Site-Map (for local sites, knocks the competition out easier its 1 more point to you if the competition does not have it, go to geositemapgenerator for an free easy one)

    Hope it helps

    Danny.

    P.S. PM me if you need the link I don't have enough posts to post a URL yet... but I'm working on that
    Signature

    Danny

    --------------->>>
    Please hit the "Thanks" if you found this information useful, Thank you.

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  • Profile picture of the author Shaolinsteve
    Cheers Desmond,

    I am located in Hertfordshire in Stevenage and your tips will really help me out. I have a niche I am focusing on over the next few months so I hope all goes well.

    All The Best and Thanks again!
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    • Profile picture of the author desmond11
      Originally Posted by Shaolinsteve View Post

      Cheers Desmond,

      I am located in Hertfordshire in Stevenage and your tips will really help me out. I have a niche I am focusing on over the next few months so I hope all goes well.

      All The Best and Thanks again!
      Wishing you the best of luck my friend?

      I'm running Pboro meetups if you're interested in travelling?

      We chat about everything IM
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  • Profile picture of the author bhushan@rancor
    Hello There,
    i think i never heard about to make a xml sitemap for videos.
    Thanks for new blasting.
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    Interactive Bees Pvt Ltd best known for Quality Web Development Solutions and Online Marketing Services.
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    • Profile picture of the author desmond11
      Originally Posted by bhushan@rancor View Post

      Hello There,
      i think i never heard about to make a xml sitemap for videos.
      Thanks for new blasting.
      No problem bhushan@rancor. I've never heard of "new blasting", so we've both learnt something today

      Send me PM if you need more help?
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  • Profile picture of the author Roben
    Nearby seo works on the grounds that folks are really searching for what you need to award them. Which is why its superior to any type of cool prospecting for newfangled client which are chilly advances! contact us at logon7889 at gmail .com
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  • This provides exactly the features I've been looking for, so absolutely timely. Brilliant 7 SEO tricks that works. Google is what I am dependent upon but Fiverr also sounds great. Thanks for this lovely article.
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    Internet Marketing Virtual Assistant - Daily Internet Marketing in a budget!
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    • Profile picture of the author desmond11
      Originally Posted by OBVA VirtualAssistants View Post

      This provides exactly the features I’ve been looking for, so absolutely timely. Brilliant 7 SEO tricks that works. Google is what I am dependent upon but Fiverr also sounds great. Thanks for this lovely article.
      Hi, just to be clear, I was saying to be careful when ordering any form of backlink service from fiverr gigs for your client.

      If you're doing some testing on a few niche sites, then that's fine. However, these Fiverr gigs are easy targets for Google and my concern is your rankings may drop if Google decides to do what Google does best. Cause mayhem with popular backlink services!

      If you have or do use these links, just make sure they're not pointing directly to your clients' site and maybe direct them to social media profiles etc.
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  • Profile picture of the author GobBluthJD
    Very great tips. Finally, something useful without trying to sell me something! Well done, Sir.
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    • Profile picture of the author desmond11
      Originally Posted by GobBluthJD View Post

      Very great tips. Finally, something useful without trying to sell me something! Well done, Sir.
      You're welcome.

      Tip number 8: Videos and pictures can take time to load. Instead of uploading to the site's hosting all the time, consider hosting your videos and pics with a third party. My popular choice is Amazon S3 (I'm sure you've got your favourites).

      Google looks at your site metrics with regards to page loading speed and the amount of time clients spend on the site. If the site is really slooooooooooooooooow to load, then prospective clients click away and presumably go to the competitors site

      Not only does this hurt the metrics, your client is losing money with every prospective client clicking away with frustration.
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  • Profile picture of the author andy rodick
    Thanks desmond, can i use those tips for my new local Store Online to get higher rank.
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  • Profile picture of the author oliviasrodriguez
    3 things works perfectly after google update: Social media, Article submission, Blog post or guest post. These 3 methods boost your website.
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    • Profile picture of the author desmond11
      Originally Posted by oliviasrodriguez View Post

      3 things works perfectly after google update: Social media, Article submission, Blog post or guest post. These 3 methods boost your website.
      I agree with everything apart from the Article submission. Most of the article directory positions dropped after the updates (unless you know of another source?)
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    • Profile picture of the author rsschomp
      Originally Posted by oliviasrodriguez View Post

      3 things works perfectly after google update: Social media, Article submission, Blog post or guest post. These 3 methods boost your website.
      I agree wholeheartedly!.. and this is the hard work that a lot of people don't want to put in. It separates the men from the boys.
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  • Profile picture of the author linkmetro
    desmond,

    great info. Video site map help w/ranking your video, agree.

    Joe
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  • Profile picture of the author desmond11
    Just added - 11. When posting pictures on the clients' site and more than 1 picture per page/post. Don't add an "alt tag" to ALL pictures (but if you do, don't make all the tags the same). This screams out SPAM, but there's still a few on this forum that still advise you to do this.

    For example, some pages/posts may have anywhere between 1 and 10 pictures displayed. Make sure you vary the "alt tags" and ensure at least 1 of the pictures doesn't have one at all.

    Images and Alt Tags Tutorial - HTML code for Alt Tags, Image Alt Tag Text, Alt Tag Instructions, Picture Alt Tags, Alt Text Attribute for Search Engines

    This may be considered a strange tip, but I prefer to run in the opposite direction to the herd and make my client sites stand out. I think you can sometimes over optimise websites. Yes we all want them to be perfect, but sometimes perfect isn't always right. (added 12th oct 2012).
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    • Profile picture of the author jayruggs
      Originally Posted by desmond11 View Post

      Just added - 11. When posting pictures on the clients' site and more than 1 picture per page/post. Don't add an "alt tag" to ALL pictures (but if you do, don't make all the tags the same). This screams out SPAM, but there's still a few on this forum that still advise you to do this.

      For example, some pages/posts may have anywhere between 1 and 10 pictures displayed. Make sure you vary the "alt tags" and ensure at least 1 of the pictures doesn't have one at all.

      Images and Alt Tags Tutorial - HTML code for Alt Tags, Image Alt Tag Text, Alt Tag Instructions, Picture Alt Tags, Alt Text Attribute for Search Engines

      This may be considered a strange tip, but I prefer to run in the opposite direction to the herd and make my client sites stand out. I think you can sometimes over optimise websites. Yes we all want them to be perfect, but sometimes perfect isn't always right. (added 12th oct 2012).
      That actually makes a lot of sense and is something that I have over looked in my SEO efforts. Do you think the same is true for all websites?
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      Do SEO the right way. Hit me up to learn how I can help you with your onsite and offsite SEO and rank for hundreds of keywords in 2014.

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      • Profile picture of the author desmond11
        Originally Posted by jayruggs View Post

        That actually makes a lot of sense and is something that I have over looked in my SEO efforts. Do you think the same is true for all websites?
        Not really Jay. You'll still find the big boys over optimising everything. However, when you have that much authority and search engine clout I don't think it matters what they do to be honest.

        When we're talking about "mr" and "mrs" local business website, they have to play with a different set of rules I'm afraid.

        With most of the guys on here using the "same templates", "same plugin", "same themes", "same everything", I tend to go in the opposite direction. I might be wrong, who knows
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  • Profile picture of the author jayruggs
    Thanks for the great info. I am new to local marketing and just got my first client so I am looking for all the info i can to help them out as best as possible.

    There are some really good tips here including the video sitemap... Thats one I have never heard of before.

    Thanks!
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    Do SEO the right way. Hit me up to learn how I can help you with your onsite and offsite SEO and rank for hundreds of keywords in 2014.

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    • Profile picture of the author desmond11
      Originally Posted by jayruggs View Post

      Thanks for the great info. I am new to local marketing and just got my first client so I am looking for all the info i can to help them out as best as possible.

      There are some really good tips here including the video sitemap... Thats one I have never heard of before.

      Thanks!
      Congrats on your new client! It's a great feeling isn't it?

      Once you give them the best customer service for the money, be sure to ask for a referral and possibly a video one if you wanna go the extra mile.
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  • I'd like to add that if you add an "about the author" box after each blog post or even in the footer of the site with a link back to the personal G+ Profile, you can get your G+ photo in the SERPs. You're linking to the site as a contributor, so close the loop by linking back to your profile using this "rel="author" in the link markup.

    Here is what the code will look like:

    <a href="YOURG+PROFILELINK?rel=author">ANCHOR TEXT HERE</a>

    or

    <a href="YOURG+PROFILELINK" rel="author">ANCHOR TEXT HERE</a>

    That's all you do
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    G+ LOCAL SETUP ___and____ Custom WordPress - Genesis Child Themes (see portfolio here)

    SCHEMA.ORG + GEOTAGGING + KML + PUBLISHERSHIP + so much more...
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    • Profile picture of the author desmond11
      Originally Posted by Kung Fu Backlinks View Post

      I'd like to add that if you add an "about the author" box after each blog post or even in the footer of the site with a link back to the personal G+ Profile, you can get your G+ photo in the SERPs. You're linking to the site as a contributor, so close the loop by linking back to your profile using this "rel="author" in the link markup.

      Here is what the code will look like:

      <a href="YOURG+PROFILELINK?rel=author">ANCHOR TEXT HERE</a>

      or

      <a href="YOURG+PROFILELINK" rel="author">ANCHOR TEXT HERE</a>

      That's all you do
      This is a great addition. In fact I have a plugin for this code. I haven't got the time now, but I'll post an update to this post tomorrow!
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  • Profile picture of the author abbersuk
    Thanks desmond11, that's very interesting. I'm going to use the tips once I get my site up and running, I'm very much aiming at local businesses myself, but it'll be great for when I get going on building sites for clients too.
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    • Profile picture of the author desmond11
      Originally Posted by abbersuk View Post

      Thanks desmond11, that's very interesting. I'm going to use the tips once I get my site up and running, I'm very much aiming at local businesses myself, but it'll be great for when I get going on building sites for clients too.
      Big things going on in Bolton at the moment!

      Here's a great source of business for you:

      http://www.theboltonnews.co.uk/news/...oltonbusiness/

      I used these new sites when I first started. Can be hard work at first, but just stick with it, play the long game and it will come good in the end!
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  • Profile picture of the author James Kurt
    Great tips! I knew of most of these but my time spent reading was worth it.

    I always find at least one nugget when I see a post like this. Not only did I pick up a few pointers, but was reminded of one or two that I had forgotten.


    Thanks.
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    • Profile picture of the author desmond11
      Originally Posted by James Kurt View Post

      Great tips! I knew of most of these but my time spent reading was worth it.

      I always find at least one nugget when I see a post like this. Not only did I pick up a few pointers, but was reminded of one or two that I had forgotten.


      Thanks.
      Glad you found it useful James. I'll be constantly adding to this list, so feel free to subscribe to the thread and be updated each time I add more content
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  • Profile picture of the author Lo
    Great information everyone...thanks for sharing!
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  • Profile picture of the author desmond11
    Just added this to the thread:

    12. This is one of my underground, deep down and dirty (nobody does this sh*t plugins). In fact, I was reluctant to post this on here, but what the heck. You won't tell anyone right?

    Easy Multiple Pages plugin - This is a bad a** plugin that's so stupidly simple but hyper effective. The idea with this plugin is to get the reader to view as many pages on the site as possible. This basically forces them to click to the next part of the page or post to read the rest of the info.

    WordPress › Easy Multiple Pages « WordPress Plugins

    It's an oldie but goodie plugin that the big boys use like about.com. (added 16th Oct 2012)
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  • Profile picture of the author hireppcexpert
    Today time seo going on video submiton , pdf submiton , ppt submiton , Forums and use the competitors site back links this the write way for local seo
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  • Profile picture of the author Morningwalker
    As google algo change very frequently .... what to do to bring good tarffic 1000 per day.
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    • Profile picture of the author desmond11
      Originally Posted by Morningwalker View Post

      As google algo change very frequently .... what to do to bring good tarffic 1000 per day.
      Hey Morningwalker, after taking a look at the site on your signature I'd say you need to get more involved with your clients, possibly by introducing a blog to your site.

      Post great informative posts and social bookmark them. Like you're doing here, get involved in the forums in your niche and give good advice, whilst providing a link to your blog for more info about you.

      If you've got the cash, go ahead and get some videos produced of your "best selling" or "most profitable products" and rinse and repeat. By focusing on these two you'll have a much targeted marketing battleplan. (ensure there are links in the description field that point directly to that product page).
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  • Profile picture of the author desmond11
    *****NEWSFLASH****** 13. Getting Started - schema.org - What is this? This is in addition to video sitemaps and Google has just said that they will rank videos in the serps a lot better when you use what we call "markups" from the website above!

    "Your web pages have an underlying meaning that people understand when they read the web pages. But search engines have a limited understanding of what is being discussed on those pages. By adding additional tags to the HTML of your web pages--tags that say, "Hey search engine, this information describes this specific movie, or place, or person, or video"--you can help search engines and other applications better understand your content and display it in a useful, relevant way. Microdata is a set of tags, introduced with HTML5, that allows you to do this."

    You can read more about it here: About microdata - Webmaster Tools Help

    Ok, let's get to work........

    1. Go to Getting Started - schema.org to get a feel of what I'm talking about.
    2. VideoObject - schema.org
    3. scroll to the bottom of the page to see the new code that Google now recognises to populate their listings with videos embeded on your website.
    4. If you haven't got a clue in the world what it is I'm blabbing on about, go ahead and go to the programmer section in "warriors for hire" and get them to implement this new microdata that Google is using.


    They'll probably be a wordpress plugin/script coming out soon, but why not get the fast mover advantage and start implementing this now!

    You know I am :p
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  • Profile picture of the author Rachel911
    Very interesting! Let see if this tips work! Thanks for sharing.
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    • Profile picture of the author marktwins
      Thanks Desmond, Great post and it very informative and needful stuff.
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  • Profile picture of the author freeadstime
    You are good, it would have been nice if you have had the mod_pagespeed covered too and some algorithm changes such as above the fold ads or unnatural linking.
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    • Profile picture of the author desmond11
      Originally Posted by freeadstime View Post

      You are good, it would have been nice if you have had the mod_pagespeed covered too and some algorithm changes such as above the fold ads or unnatural linking.
      I may do that on my next instalment, but thanks for bringing that bad boy up
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  • Profile picture of the author Shakircont
    Great!!!This is very useful.
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  • Profile picture of the author hitaseo
    learned more in this topic
    Signature
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  • Profile picture of the author hary boy
    thank you from article
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  • Profile picture of the author sodomojo
    Originally Posted by desmond11 View Post

    1. If you produce blog posts for your clients, install some analytics and see which posts get the most traction (most popular by views). Whichever post comes out on top, produce a Page with the same title but increase the page content (i.e. to over 1000 words). Then, internally link posts back to that page by using anchor links within the post content.

    If you're using Wordpress you can use a free plugin called "WP Auto Affiliate Links". Instead of placing affiliate links in the spaces, replace them with keywords for that page. This works on autopilot whenever you add a new post or page by linking directly to that page.

    I'm finding the pages ranking higher than the posts!

    2. Make sure they have a Google+ page and then ensure that you've included their website as a contributor.

    >> Go to their Google+ page (if you have login details)
    >> Click on edit profile
    >> Add any websites that are linked to your client under the "contributor tab", this includes twitter, facebook et al.


    3. If you're embeding videos on their site, make sure you have a SEPERATE video sitemap. In addition, make sure this is in their Google webmaster account too!

    WordPress › Google XML Sitemap for Videos « WordPress Plugins

    4. Do a general search under your clients' URL and double check that their office address is the same in all web directories. This will help in the review section of G+ etc. If the address is a different in most of these places, the local listings don't seem to work as well?

    I've still got one that won't get into this list, even though I've applied the changes.

    5. For some reason (I really don't know why) by setting up a Youtube account under the exact name as the client's URL it shows up second in the list of search results when doing a search (even if there are no videos posted). This probably means Google class this as being nearly as important and relevant as the clients' site possibly? Either way, make sure you set up both a Youtube account for them and also one for the main keyword they're targeting. Be sure to link this back to the clients' URL. Better still, get some videos made and add it to the account.

    6. Check the length of their competition's blog post and ensure yours are longer If there's are 400, make yours 600. Add additional relevant pictures and link out to authority sites like wiki (seo 101).

    7. I love Fiverr. i think it's great! However, it's too easy for Google to reverse engineer (see who's using these links) these backlink Fiverr gigs. So, be careful which backlinking sources you're using (especially for your client sites). I'm guessing the fallout and loss of rankings would be really difficult to come back from. In most cases, I find adding regular content on a consistent basis enough to rank for good long tail keywords.

    8. Videos and pictures can take time to load. Instead of uploading to the site's hosting all the time, consider hosting your videos and pics with a third party. My popular choice is Amazon S3 (I'm sure you've got your favourites).

    Google looks at your site metrics with regards to page loading speed and the amount of time clients spend on the site. If the site is really slooooooooooooooooow to load, then prospective clients click away and presumably go to the competitors site

    Not only does this hurt the metrics, your client is losing money with every prospective client clicking away with frustration. (added 10.10.12)

    9. EMD's - Exact Match Domains still work for local sites. However, consider advising your client to place them on a separate hosting account (just in case Google go deeper with this slap). It's also a way for you to get them to take on a separate hosting account with you $$$. This way, there's no fear in losing rankings by association. (added 10.10.12)

    10. Make sure your clients' site has a breadcrumb trail at the top close to the navigation. This allows the reader to keep track, know where they are and better navigate the site. (added 10.10.12)

    >> http://en.wikipedia.org/wiki/Breadcrumb_(navigation)

    11. When posting pictures on the clients' site and more than 1 picture per page/post. Don't add an "alt tag" to ALL pictures (but if you do, don't make all the tags the same). This screams out SPAM, but there's still a few on this forum that still advise you to do this.

    For example, some pages/posts may have anywhere between 1 and 10 pictures displayed. Make sure you vary the "alt tags" and ensure at least 1 of the pictures doesn't have one at all.

    Images and Alt Tags Tutorial - HTML code for Alt Tags, Image Alt Tag Text, Alt Tag Instructions, Picture Alt Tags, Alt Text Attribute for Search Engines

    This may be considered a strange tip, but I prefer to run in the opposite direction to the herd and make my client sites stand out. I think you can sometimes over optimise websites. Yes we all want them to be perfect, but sometimes perfect isn't always right. (added 12th oct 2012).

    12. This is one of my underground, deep down and dirty (nobody does this sh*t plugins). In fact, I was reluctant to post this on here, but what the heck. You won't tell anyone right?

    Easy Multiple Pages plugin - This is a bad a** plugin that's so stupidly simple but hyper effective. The idea with this plugin is to get the reader to view as many pages on the site as possible. This basically forces them to click to the next part of the page or post to read the rest of the info.

    WordPress › Easy Multiple Pages « WordPress Plugins

    It's an oldie but goodie plugin that the big boys use like about.com.

    For anyone that knows anything about SEO, the big "G" like readers viewing multiple pages/posts and monitors the time spent on the site.(added 16th Oct 2012)

    *****NEWSFLASH****** 13. Getting Started - schema.org - What is this? This is in addition to video sitemaps and Google has just said that they will rank videos in the serps a lot better when you use what we call "markups" from the website above!

    "Your web pages have an underlying meaning that people understand when they read the web pages. But search engines have a limited understanding of what is being discussed on those pages. By adding additional tags to the HTML of your web pages--tags that say, "Hey search engine, this information describes this specific movie, or place, or person, or video"--you can help search engines and other applications better understand your content and display it in a useful, relevant way. Microdata is a set of tags, introduced with HTML5, that allows you to do this."

    You can read more about it here: About microdata - Webmaster Tools Help

    Ok, let's get to work........

    1. Go to Getting Started - schema.org to get a feel of what I'm talking about.
    2. VideoObject - schema.org
    3. scroll to the bottom of the page to see the new code that Google now recognises to populate their listings with videos embeded on your website.
    4. If you haven't got a clue in the world what it is I'm blabbing on about, go ahead and go to the programmer section in "warriors for hire" and get them to implement this new microdata that Google is using.


    They'll probably be a wordpress plugin/script coming out soon, but why not get the fast mover advantage and start implementing this now!

    You know I am :p (added 18th oct 2012)

    Can't think of anything else working really well at the moment. However, If I find more I'll subscribe to this thread and add it to the list.

    P.S. if you like the post I would appreciate if you click the thanks button
    Desmond, where is the contributor tab that you mention in Google + Local? I can't seem to find it.
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  • Profile picture of the author desmond11
    Hey Tydowns. Simply edit your profile, click on "edit profile", then scroll down to the bottom and you will see the link there.

    Hope that helps?
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    • Profile picture of the author thefsboking
      Excellent thread Desmond. I want to go out on a limb and assume that in you local SEO work you may have ranked some Youtube videos. Here is my question.

      I want to rank a video for "mycity bankruptcy lawyer". The Google web search has no videos on page 1. When I click on video to see the results none of the top videos are optimized (keyword, captions, annotations or very little to none backlinks). Seems like it may be easy pickings. What is your experience when there are no videos displayed for a high competition keyword? If I get it to page 1 will it stick?
      Signature

      Mike Williams

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      • Profile picture of the author desmond11
        Hey Mike, great question. There's no reason why you can't rank this on page 1 for this keyword.

        My suggestion to you is, try it. Be sure to optimise the keyword in the title, description and tags. Then simply build some good quality backlinks to it.

        There are a few more ninja tricks to add, so feel free to pm me.

        1. You can no longer see the tags for youtube videos, so right click on your mouse and "view page source"

        2. "Press control F" and then enter "keywords" into the pop up box. You'll then see which keywords your competition is using for their tags".


        What a lot of offliners do, is try to optimise the Youtube video on their own channel which is good, but it's actually better to start a new fresh Youtube channel for your client with the channel name optimised for the main keyword. Then, whatever videos you're doing, ensure they are all relevant to the main keyword. Youtube then knows what your channel and videos are all about and will rank them higher.

        If you build a channel with multiple keywords in different niche's, Youtube gets confused and just places your videos within the mix.

        Also, be sure to add your client's company name, address and telephone number at the bottom of the description (the exact same way it is on their own website).

        This will help the main SEO of their website.

        Hope this helps?

        Originally Posted by thefsboking View Post

        Excellent thread Desmond. I want to go out on a limb and assume that in you local SEO work you may have ranked some Youtube videos. Here is my question.

        I want to rank a video for "mycity bankruptcy lawyer". The Google web search has no videos on page 1. When I click on video to see the results none of the top videos are optimized (keyword, captions, annotations or very little to none backlinks). Seems like it may be easy pickings. What is your experience when there are no videos displayed for a high competition keyword? If I get it to page 1 will it stick?
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        • Profile picture of the author thefsboking
          Originally Posted by desmond11 View Post

          Hey Mike, great question. There's no reason why you can't rank this on page 1 for this keyword.

          My suggestion to you is, try it. Be sure to optimise the keyword in the title, description and tags. Then simply build some good quality backlinks to it.

          There are a few more ninja tricks to add, so feel free to pm me.

          1. You can no longer see the tags for youtube videos, so right click on your mouse and "view page source"

          2. "Press control F" and then enter "keywords" into the pop up box. You'll then see which keywords your competition is using for their tags".


          What a lot of offliners do, is try to optimise the Youtube video on their own channel which is good, but it's actually better to start a new fresh Youtube channel for your client with the channel name optimised for the main keyword. Then, whatever videos you're doing, ensure they are all relevant to the main keyword. Youtube then knows what your channel and videos are all about and will rank them higher.

          If you build a channel with multiple keywords in different niche's, Youtube gets confused and just places your videos within the mix.

          Also, be sure to add your client's company name, address and telephone number at the bottom of the description (the exact same way it is on their own website).

          This will help the main SEO of their website.

          Hope this helps?
          That helps a whole lot. Thank you!
          Signature

          Mike Williams

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  • Profile picture of the author Saifi Rizvi
    Hello

    First of all i would like to thanks to ""desmond11"" for sharing such a knowledgeable post. This post has increased my knowledge to extreme. Well i didn't know about video stemap earlear but after complete description regarding sitemap i came to know video sitemap is too important as xml sitemap is important . I would definetly work on it.

    Regards
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  • Profile picture of the author georgescifo
    Thanks for this amazing tips. Majority of these points must be tried by every online marketing professionals.
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    • Profile picture of the author Pierre!
      Great Thread Desmond11 !!!

      SEO is an area of weakness for me... I am looking forward to changing this after using your tips n tricks... I will definitely let you know!

      Patrick
      Signature
      Internet Safety Tips - The Essentials
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      Check out this chapter, then sign up to download YOUR copy!
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      • Profile picture of the author desmond11
        That's great Patrick, let me know how you get on buddy!

        Some of the old tricks are still working and there's been a massive flight away from SEO in the past couple of weeks.

        Local sites are still ranking with exact match domains, just be careful by varying your anchor text going back to your client's site. Ensure there's a nice mixture (so you don't raise any red flags).

        Originally Posted by Pierre! View Post

        Great Thread Desmond11 !!!

        SEO is an area of weakness for me... I am looking forward to changing this after using your tips n tricks... I will definitely let you know!

        Patrick
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