Interview With Online Reputation Expert
Online reputation expert Andy Beal shares his views (no connection):
Interview with Online Reputation Management Expert Andy Beal
"Question: What is one of the biggest misconceptions people have about online reputation management? Answer from Andy Beal: Perhaps the biggest misconception is that, as the owner of the reputation, it must be easy to control how that reputation is perceived. While proactive reputation management--growing and managing your brand--affords the brand owner the ability to test, refine, and enhance their reputation, reactive reputation management is a different story. Trying to improve your reputation is like, as my friend Tony Wright likes to say, trying to eat healthy while having a heart attack. Trying to manage your reputation only when you face some kind of negative blog post, Yelp review, or newspaper article, is a lot tougher and considerably more expensive."
Interview with Online Reputation Management Expert Andy Beal
"Question: What is one of the biggest misconceptions people have about online reputation management? Answer from Andy Beal: Perhaps the biggest misconception is that, as the owner of the reputation, it must be easy to control how that reputation is perceived. While proactive reputation management--growing and managing your brand--affords the brand owner the ability to test, refine, and enhance their reputation, reactive reputation management is a different story. Trying to improve your reputation is like, as my friend Tony Wright likes to say, trying to eat healthy while having a heart attack. Trying to manage your reputation only when you face some kind of negative blog post, Yelp review, or newspaper article, is a lot tougher and considerably more expensive."