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Qualifying a Prospect

by PaulintheSticks
3 replies
I've been making a list of what a company needs to be, have and do to be a qualified prospect.

Here's my list:

1. Have a marketing budget of at least $??,???
2. Be open minded and reasonable
3. Have a good product/service
4. Have a good general business philosophy
5. Have good business management
6. Have decision makers who are easily accessible
7. Be able to make timely decisions, take action and follow through
8. Are committed to business growth

Care to add anything?
#prospect #qualifying
  • Profile picture of the author Claude Whitacre
    Originally Posted by PaulintheSticks View Post

    I've been making a list of what a company needs to be, have and do to be a qualified prospect.

    Here's my list:

    1. Have a marketing budget of at least $??,???
    2. Be open minded and reasonable
    3. Have a good product/service
    4. Have a good general business philosophy
    5. Have good business management
    6. Have decision makers who are easily accessible
    7. Be able to make timely decisions, take action and follow through
    8. Are committed to business growth

    Care to add anything?
    In my opinion, qualifying is the most important step in selling. We recently had a thread about this very subject. You may find it useful.

    http://www.warriorforum.com/offline-...questions.html
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  • Profile picture of the author misterme
    Must not be AADD.
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    • Profile picture of the author PaulintheSticks
      Originally Posted by misterme View Post

      Must not be AADD.
      Or ADD either.

      I put together this list not only to save time but to save headaches. I really don't want to work with slacker businesses that have lots of fundamental business problems because getting them more leads and even sales isn't going to help them in the long run and these kind of businesses are almost always problem clients.

      Unless they want to hire me as their business consultant to help them fix their core problems.
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