I've spent a lot of time in the past replying to ads on Craigslist in the "Gigs' section where people were looking for web design help. Of all the times I've replied to someone, I've never had any responses. I'm sure these people were getting other emails from designers and marketers. But I wanted details. Sooo....
I placed the following ad in my area on Craigslist February 13th at noon...what ensued gave me the exact insight I was looking for.
Medium Sized Business Needs Web Design (Minneapolis)
Thank you for taking the time to view my post.
My company is looking for a website to be designed. We have a strict deadline, so we would need to know an estimate on how long your design would take.
We are going to have approximately 10 pages of content. We have a couple of videos that we are going to put on the website. We need something that is very professional, as that is the industry we are in.
Please email me with your quotes, and any questions you may have. Thank you.
- the 1st reply came in within 5 minutes of the post going live
- I received over 50 emails over the next 4 days
- I only read in detail the first 5 emails
- After the 5th email, the responses started to overwhelm me...seriously...it got crazy
You NEED to be one of the FIRST people to respond to these types of posts to have any sort of consistent success. Not only that, but you need to address the prospects needs and ask the right questions.
Most Interesting Fact Learned
Fortune 5000 companies respond to these craigslist ads. I was contacted by a VERY large web design firm. One of the largest in the US.
FREE (yes, really)
From $300 all the way up to $20,000. Yes, you read that number right. I was quoted by the above company $20,000 for a website. The most interesting part of this is that this company obviously has businesses that gladly pay those fees.
Attached is a WORD document containing almost every reply I received.
Warriors...this is a MUST READ! Seriously, some of these responses blew my mind. Some people were professional, while others were absolute idiots. Some wanted me to call them. Others wanted me to email. One guy even asked me to text him....seriously?
Take some time and read each reply. If you were a business owner looking to hire someone, which of these ads would YOU reply to?
What I'm hoping this will do for you is give you a nice angle to go after these type of leads with.
I should also note that I have deleted all last names, as well as company information, phone numbers, emails, and website samples. I'm sure you can understand why.
And lastly, if anyone happens to view this thread who was one of the people who responded to me...I'm sorry for getting your hopes up. :rolleyes:
This took about an hour to put together, but I think it will help a lot of people out. Feel free to share your thoughts and questions! ENJOY!
PS. THERE IS NO WSO COMING OUT BASED ON THIS. I REPEAT, I AM NOT COMING OUT WITH A WSO. THIS IS A FREE CASE STUDY I DID IN MY SPARE TIME.