Ranking a site with little content
So I've got a small engine repair client. Before I go any further I have to say this must be the most unsaturated niche ever. There are no sites to pull content from out of like 18 states I've looked.
Anyway, he lives in a small area. His town has 5000 people and every surrounding area has no more than 4000 people in them. So naturally I'll put him in G+ local no problem. He'll even rank in his city no problem.
My question is how do I go about ranking his site in the surrounding areas with a site that has so little content. And if I were to write other pages with good content, what would I write about.
Any ideas on what the best course of action is here?
I'm sure he'll even show up in surrounding cities G+ listings, because there is literally that little of competition. But I'm also looking for text link rankings too.
Thanks.
Anyway, he lives in a small area. His town has 5000 people and every surrounding area has no more than 4000 people in them. So naturally I'll put him in G+ local no problem. He'll even rank in his city no problem.
My question is how do I go about ranking his site in the surrounding areas with a site that has so little content. And if I were to write other pages with good content, what would I write about.
Any ideas on what the best course of action is here?
I'm sure he'll even show up in surrounding cities G+ listings, because there is literally that little of competition. But I'm also looking for text link rankings too.
Thanks.