I'm not sure what you'd call this business model, but a local marketing company here has a list of what they claim is 100k subscribers. They charge for sending out emails to their list. They mainly focus on local events and small business advertisement. Each email blast is about $250 bucks. They sell ad space in header and footers of each email as well. They send out emails daily. They offer special package deals for weekly and monthly email blasts. They've been in business in my city for two years and now are expanding this to several other cities.
We are working out a trade, they will promote some of my services and in exchange I'm doing some video work for them.
Does anyone here have any experience with running something like this? Has anyone advertised with any local mailing list like this? What was your results?