Cold Calling and Emailing

18 replies
Hey offliners,

I am ready, to cold call some businesses and start emailing them as well.
My question to you guys/gals is this: How many times, can we cold call a certain business or email them and not get into trouble?

I will call them, if someone picks up, I shall talk to them...If, not I will leave a message. I will email theses businesses and pitch my idea/service, as well.

Do you guys have a set routine on how many businesses, you consistently cold call or email, without getting into trouble?

Thank You!
#calling #cold #emailing
  • You think you are going to get a ticket or get arrested for selling?
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    • Profile picture of the author TeamBringIt
      Originally Posted by Joe Ditzel View Post

      You think you are going to get a ticket or get arrested for selling?
      Being sued is more of a concern for me, thanks.
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  • Profile picture of the author Volux
    I kind of have the same question; except mine doesn't revolve around "how many times CAN we do it", because we're not getting in trouble if we do.

    I called a business on Sunday and left a message about my service. No reply. Should I call them again?
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    • Profile picture of the author kellyyarnsbro
      Originally Posted by Volux View Post

      I kind of have the same question; except mine doesn't revolve around "how many times CAN we do it", because we're not getting in trouble if we do.

      I called a business on Sunday and left a message about my service. No reply. Should I call them again?
      If there's no reply it means they're not interested thus if you call them back they'll get mad and will get yourself into trouble.
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      • Profile picture of the author TheBigBee
        Originally Posted by kellyyarnsbro View Post

        If there's no reply it means they're not interested thus if you call them back they'll get mad and will get yourself into trouble.
        Kelly - what or who are they not interested in? Most business owners have no idea they want or need a product / service until they have been educated. So, they can only confirm or deny interest if they have been shown the product and its value... In my niche (former), there was no room to leave an "enticing" message; "This is me and Im selling stuff so... Err... Call Me Maybe?"

        Seems like OP has such an opportunity(Ex;"hey I want to show you something really awesome one of your competitors is doing to get clients! Call me back so I can show you too!"). Perhaps working on capturing interest and eliciting a response without selling the solution over voicemail will help...
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    • Profile picture of the author TheBigBee
      Originally Posted by Volux View Post

      I kind of have the same question; except mine doesn't revolve around "how many times CAN we do it", because we're not getting in trouble if we do.

      I called a business on Sunday and left a message about my service. No reply. Should I call them again?
      The average response rates for voicemail marketing (from my experience) is 3/10 to 1/2 percent. A muuuuuch more efficient way to do this would be to get yourself a list of 1,000 businesses, write a great 30 second message, and do voicemail drops (on Sundays).

      I love your hustle by the way!
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    • Profile picture of the author mert
      Originally Posted by Volux View Post

      I kind of have the same question; except mine doesn't revolve around "how many times CAN we do it", because we're not getting in trouble if we do.

      I called a business on Sunday and left a message about my service. No reply. Should I call them again?
      The problem is that you called on a Sunday. I think it's worth giving a try. I prefer emailing first and call them if they get back to you if not I call again. There's a good chance your voice message was not receive or for some reason, got deleted.
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  • Profile picture of the author TeamBringIt
    Based on what, you guys are saying, a cold call or email should be done, just once? If no response, then move on? I am targeting some, big spenders with huge pockets and do not want a lawsuit...
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  • Profile picture of the author digichik
    Originally Posted by TeamBringIt View Post

    Hey offliners,

    I am ready, to cold call some businesses and start emailing them as well.
    My question to you guys/gals is this: How many times, can we cold call a certain business or email them and not get into trouble?

    I will call them, if someone picks up, I shall talk to them...If, not I will leave a message. I will email theses businesses and pitch my idea/service, as well.

    Do you guys have a set routine on how many businesses, you consistently cold call or email, without getting into trouble?

    Thank You!
    Based on what, you guys are saying, a cold call or email should be done, just once? If no response, then move on? I am targeting some, big spenders with huge pockets and do not want a lawsuit...
    You will not get into any legal trouble for calling businesses more than once. You can call as many time as you need to. You may have to call repeatedly just to talk to a decision maker. You don't want to be overly aggressive in the number of times you call or the frequency of the calls. However, you won't get in any legal trouble for calling.

    As for email, the laws are different. I will send and initial cold email with my info, if I don't get a response I will follow-up with a phone call. Sometimes when cold calling by phone I will ask permission to email them some information, most are okay with that. Additionally, many of the people you talk to will ask you to email them some information(one of their tricks for getting rid of you).

    Suggestion to you -- familiarize yourself with the CAN SPAM laws. As for cold calling by phone, there are no laws against you calling businesses.
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    • Profile picture of the author TeamBringIt
      Originally Posted by digichik View Post

      You will not get into any legal trouble for calling businesses more than once. You can call as many time as you need to. You may have to call repeatedly just to talk to a decision maker. You don't want to be overly aggressive in the number of times you call or the frequency of the calls. However, you won't get in any legal trouble for calling.

      As for email, the laws are different. I will send and initial cold email with my info, if I don't get a response I will follow-up with a phone call. Sometimes when cold calling by phone I will ask permission to email them some information, most are okay with that. Additionally, many of the people you talk to will ask you to email them some information(one of their tricks for getting rid of you).

      Suggestion to you -- familiarize yourself with the CAN SPAM laws. As for cold calling by phone, there are no laws against you calling businesses.
      Now that's the answer, I was looking for...

      Basically, i can call and leave messages for the businesses maybe 2-3 times and there is no law against that?

      Thank you for answering, my questions
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  • Profile picture of the author CudaFish
    I call until told not to call. ;-)

    Usually around 3 times over 2 weeks before they either 1) listen, or 2) Tell me to screw off. Haha.

    - Mark
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    • Profile picture of the author TeamBringIt
      Originally Posted by CudaFish View Post

      I call until told not to call. ;-)

      Usually around 3 times over 2 weeks before they either 1) listen, or 2) Tell me to screw off. Haha.

      - Mark
      Excellent...thank you!
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    • Profile picture of the author serryjw
      Originally Posted by CudaFish View Post

      I call until told not to call. ;-)

      Usually around 3 times over 2 weeks before they either 1) listen, or 2) Tell me to screw off. Haha.

      - Mark
      AGREED! I would rather ask for forgiveness than ask for permission.
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  • Profile picture of the author Mwind076
    My suggestions:

    1) You never leave a VM unless it goes like this "Mike, please give me a call when you get a moment at 555-1212."
    The only reason you would leave that is IF you have called and ALWAYS get thrown to his VM and he is never in the office, or if you have never spoken to a person or get a person. THEN you call back in a day or so and say to the receptionist "I left Mike a VM the other day and didn't hear back from him, so I was trying to catch him in the office...is he in? When do you expect him?"

    You don't leave a VM with your name, or your company or what you are calling about...that just lets them know who NOT to talk to when you call.

    2) You cannot get in "trouble" for calling a business...just as everyone else said. I call until I get a YES or a NO (with a good reason from the DM). If you keep calling after that, you have issues and need to learn how to move on and work a list. The real question is what TIME FRAME do you use to keep calling on numbers where you can't or don't get to the DM? That answer is this: I will call a number repeatedly on a varying schedule. I might call in the morning to see if I can get a different answer or get through, and then wait a day, or 3 days...or I might say to the receptionist "I have called for a week now trying to get to Mike, I have to keep calling until I hear from him if he is interested or not. If he is interested I don't want to pass him by, but if he's not, it will save you and me both a ton of time if I can just hear it from him...can you tell me the best way to reach him?" Usually she wants to get me to stop calling so she puts me through.
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  • Profile picture of the author TrumpiaTim
    Just have a gameplan ready, for Trumpia resellers they will normally have a telescript and email template ready.
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  • Profile picture of the author Rearden
    Just pick up the phone and ask the rejectionist for help, if she could tell you who handles your type of service.

    Then record the name in you database, get patched through to VM or pitch the person on an appointment about the benefits of your product and how it can help them out.

    Keep trying to get the person until you get an answer. FROM that person.

    Follow up every quarter at least. The only certainty in life is CHANGE.

    Business is war. You have to FIGHT to see people. No one will arrest you for it. Some will even pay you for the persistence.

    "Patience and Persistence."
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  • Profile picture of the author TeamBringIt
    Awesome answers....thanks offliners!
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    • Profile picture of the author barry500
      We are getting better reults than ever from telemarketing, works well if client has been emailed first as it gives you a nice jump on business calls around the receptionist.

      ie - what is your call concerning
      - answer - follow up call on the information I sent over - is he in right now?

      The one thing I would not want to do is call anything other than a named contact - owner or relevant executive, as soon as you start asking "May I ask who is in charge of...?" You are on the back foot
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