29 replies
I stumbled upon this classic clip of Don Lapre:


"Tiny classified ads...tiny classified ads...tiny classified ads..."

YOU WILL BE HYPNOTIZED! REPEAT AFTER ME...

"Tiny classified ads...tiny classified ads...tiny classified ads..."
#classic #don #lapre #remember
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  • Profile picture of the author Aaron Doud
    This is still the only infomercial I have ever bought from.

    I was young and never implemented it but I felt I got my value from it. It was cheap enough as his plan was to sell his clients on other services like his 900 lines.

    I think he should have stuff like this. Hard to call this deceptive advertising. But his vitamin was just asking for the FTC to lay the smack down.
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  • Profile picture of the author TakenAction
    i actually just places a classified ad for a pay per call offer. good timing.
    Signature

    The best thing you can do is put yourself out there.

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  • Profile picture of the author pizzatherapy
    I remember Don Lapre well. And while I never purchased his program, I always felt his marketing was genius and way ahead of its time.

    Unfortunately, he somehow over extended and sold the rights to his "tiny ads" business.

    The true tragedy of Don Lapre is that he got involved in some vitamin marketing / selling websites scam. He was was hit with a 50 million dollar lawsuit.

    He fought the lawsuit for a while, even tried his hand at making YouTube videos and Internet Marketing.

    He was finally arrested. And he committed suicide in jail right before his trial:
    Don LaPre's Tragic Life

    I always felt Don would be able to bounce back from this. I was very saddened that he decided to take his own life.

    Very tragic indeed.

    I sometimes think Don could have gone on a world speaking tour explaining how he went from the King of Infomercials to being charged as a scammer.
    I gladly would have paid $50 to see him! And I think a lot of other people would have paid to see him as well!
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  • Profile picture of the author cgt2012
    It was a very sad story when I heard that he passed away. The FTC lawsuit was the beginning to his end. An old business associate who was in TV media at a large scale back in the early part of 2k said Don had passion that was 2nd to none in the DRTV biz.
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  • Profile picture of the author tigerbait
    I still have the free cassette tape he offered that I ordered when I was like 13 years old. This is classic.
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  • Profile picture of the author roblawrence
    What a salesman! But what was he actually selling in those "tiny classified ads"?
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  • Profile picture of the author jercarbra
    Actually, Don's "Tiny Classified Ads" was a knock-off of M.O.R.E.'s "Dialing for Dollars" program by T. J. and Eileen Rohleder. And they copied it from a a guy in Toronto, Canada named George ???. He was the originator, I believe, of the program. His original idea was selling job info through newspaper classified ads since the "jobs" classification is the largest and most read in the classifieds. Some of his titles included how to get jobs on cruise ships, airlines, Federal Government, etc.
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    • Profile picture of the author xlfutur1
      Originally Posted by jercarbra View Post

      Actually, Don's "Tiny Classified Ads" was a knock-off of M.O.R.E.'s "Dialing for Dollars" program by T. J. and Eileen Rohleder. And they copied it from a a guy in Toronto, Canada named George ???. He was the originator, I believe, of the program. His original idea was selling job info through newspaper classified ads since the "jobs" classification is the largest and most read in the classifieds. Some of his titles included how to get jobs on cruise ships, airlines, Federal Government, etc.
      I remember T. J. and Eileen Rohleder. I was on their mailing list and used to get all sorts of sales letters from them. I believe they were operating out of Kansas back in the day. I do remember Don Lapre but never bought any of his stuff though. I was one of the many who bought all of Jeff Paul's stuff in the mid-90s. Worth every penny because that first purchase ($4000 a day in his underwear) opened my eyes to direct response.
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  • Profile picture of the author thomasmps
    I set up a call center when i was 23 with my brother and we used Don Lapre's program to advertise Govt Auction and Job Info in thousands of newspapers. I rememer we set up a 800 number at the time and we generated so many calls that the company we got the 800 number from sent a VP to our office to find out who was generating all these calls. We got up to about 40 stations operating from 6am till 9 pm 6 days a week.

    Those were the days!
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  • Profile picture of the author Jennn
    Originally Posted by roblawrence View Post

    "Tiny classified ads...tiny classified ads...tiny classified ads..."
    That quote reminded me of a thread I read in the forum not too long ago with the title

    A small newspaper ad put $608 in my cpa account in 3 days

    Tiny classified ads still work
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  • Hi Rob,
    Thanks for reminding me of the power in "tiny classified ads". It is not rocket science to develop a good money making ad through split testing over time. A tiny classified ad. Sounds so insignificant. But, Wow.

    And what a great copy writing challenge to compress compelling copy into a "tiny classified ad": Repeat after me. . . "tiny classified ad". And like Don says, ". . .and you only need one!"

    And, I love the level of self confidence and enthusiasm Don Lapre has for his subjects. He is down right passionate and excited. The quintessential pitch man!

    So much can be learned just from his contagious video enthusiasm alone!
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  • Profile picture of the author aaallday2010
    Yeah I bought his program back in 96. I even enrolled in his National Reminder Service, which seemed like a good idea at the time, but then again I was 18. RIP Don.
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    • Profile picture of the author Aaron Doud
      Originally Posted by aaallday2010 View Post

      Yeah I bought his program back in 96. I even enrolled in his National Reminder Service, which seemed like a good idea at the time, but then again I was 18. RIP Don.
      The reminder service was something at the time that had value. Smart phones have made such a service obsolete.
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      • Profile picture of the author ronr
        It's a shame what happened to him. He like others helped a lot of people get started before they got involved in questionable products that got the attention of the FTC during a time of crackdowns tightning of consumer laws.

        Another who comes to mind is Jeff Paul. His getting started in your underwear helped me create an expensive course I sucessfully sold to a niche market for over 15 years. Don't know why he then got involved with the questionable stuff. Ego? Feeling invincible? Greedy? Who knows.

        Ron
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        • Profile picture of the author kenmichaels
          Originally Posted by ronr View Post

          It's a shame what happened to him. He like others helped a lot of people get started before they got involved in questionable products that got the attention of the FTC during a time of crackdowns tightning of consumer laws.

          Another who comes to mind is Jeff Paul. His getting started in your underwear helped me create an expensive course I sucessfully sold to a niche market for over 15 years. Don't know why he then got involved with the questionable stuff. Ego? Feeling invincible? Greedy? Who knows.

          Ron
          I was at the pink pony with him, brab richdale, mark zeabot, robert vanauken
          fran tarkenton and i forget the other guys name.

          EVERYONE told him it was a bad idea. Everyone. Except me.
          I worked for brad and mark at the time. I was a nobody
          So i had nothing to say. I just listened.

          and yeah, the pink pony is exactly what it sounds like,
          I saw them make more deals drinking beers and stuffing 20.00s
          into g-strings, then i can count.
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          Selling Ain't for Sissies!
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    • Profile picture of the author Mr. Subtle
      Originally Posted by aaallday2010 View Post

      Yeah I bought his program back in 96.
      I had to pull my copy out of the basement to take another look at...

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      • Profile picture of the author npk
        I have to admit, the guy's infomercials were mesmerizing. Did anyone ever make any money from this?
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        Freelance appointment setter/copywriter.
        I can help with getting you leads and/or sales scripts.
        I also broker lists, both business and consumer.
        PM for details.
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      • Profile picture of the author Aaron Doud
        Originally Posted by Mr. Subtle View Post

        I had to pull my copy out of the basement to take another look at...

        Wish I knew where my set was. Mine was one of the earlier editions compared to these.
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  • Profile picture of the author Aaron Doud
    I think a lot of these guys just hungered for more and that line started to blur for them.
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  • Profile picture of the author Climb Online
    Its funny how the get rich schemes have not really evolved, those could very well
    be ebook covers over in the WSO section!

    Or he was waaay ahead of his time.
    Signature

    "It is your choice of message that targets the customer, not your choice of media. There are rare exceptions, of course. But not many."
    - Roy H. Williams

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  • Profile picture of the author BUFFALOBT
    I live in AZ...my best friend ran one of his call centers.

    Saddest part about his suicide? The beautiful kids he left behind.
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    • Profile picture of the author abo28
      Just for curiosity... what was all about those "tiny classified ads"? What did they promote?

      Bogdan
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      • Profile picture of the author Climb Online
        Originally Posted by abo28 View Post

        Just for curiosity... what was all about those "tiny classified ads"? What did they promote?

        Bogdan
        In my case it was work overseas in construction. My boss put together
        a "book" with all the details about how to score these jobs.

        People would call in on a freephone number for info and we sold them the
        book for $49 or so, and i believe there was an up sell to 79 for the "deluxe"
        version LOL.

        This was in the early nineties, it was a total scam, the books were BS...

        I needed a job and cut my teeth on the phones.
        Signature

        "It is your choice of message that targets the customer, not your choice of media. There are rare exceptions, of course. But not many."
        - Roy H. Williams

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        • Profile picture of the author abo28
          Thank you, Susie.

          Well, this guy seems nice and his financial success is impressive, but I think he was not the most ethical person on the Earth... Am I wrong?

          Originally Posted by susie haynes View Post

          In my case it was work overseas in construction. My boss put together
          a "book" with all the details about how to score these jobs.

          People would call in on a freephone number for info and we sold them the
          book for $49 or so, and i believe there was an up sell to 79 for the "deluxe"
          version LOL.

          This was in the early nineties, it was a total scam, the books were BS...

          I needed a job and cut my teeth on the phones.
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  • Profile picture of the author roblawrence
    Love those old covers. Very 1990's!
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  • Profile picture of the author Joey Starkey
    I still have my set as well. I still do classified advertising to this day.
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