I specialize in video SEO for local business owners. What I do is rank a sample video for a particular term and sell the space to the lucky business owner. (with there own video of course)
Now today I was speaking with a prospect and I told him if I was able to rank him for a term without him paying me would I earn his business.
Price was a factor of course, then said he's spent tens of thousands for all kinds of "marketing" services but NO results.
I COMPLETELY understand wheres he's coming from though. Being burned several times, promised the moons and stars.
What can I do to put the risk ALL on myself and overcome this trust objection?
Your thoughts would be appreciated!!!