We are promoting our website re-design service for higher conversions and leads through their website.
The guy who is writing my sales letter for this campaign is also going to be closing the sales through phone appointments.
So, the point of the letter is to get them to make a phone appointment so we can close the sale.
So, for the call to action at the end of the letter we were thinking about putting a phone number for them to call so we can schedule an appointment but the main problem is that a lot of the time when they call I wont be able to answer because I am a full time student as well and I am curious to know how bad it will hurt conversions if I don't answer and they don't leave a voice mail...then it becomes phone tag.
Another option we were thinking is leaving a URL to go to at the bottom of the letter so they can do to the URL which is a time trader link where they can schedule for a phone appointment themselves based on the schedule of the guy closing my sales. This would be preferred....BUT, how bad would it hurt our response rate?
I feel like people would rather call in to make an appointment rather than go to a URL to schedule one themselves...
opinions? Thoughts? Suggestions?