Anyone here doing licensing?

I suppose it would be beneficial to talk about how I got started in licensing to my first niche. Basically I took one client and blew them up, and then rinsed and repeated. I had a client who I was originally only doing a website for. Then I ended up taking over her PPC. I helped her split test billboards. We did some newspaper advertisements. Direct mail campaigns, etc. Good client, two locations paid me $1k per location. Was my client continually from day one to the day I sold my company. If I still offered services, she would be religiously paying me $2k a month today. I don't.

I took this information and boiled it down into a done for you system. PPC, high converting website, phone scripts, follow up emails, billboards, etc. And started licensing it kind of like I talked about above for $10k down, and $5k a month. Generally speaking, I want to shoot for around 20-30% of their revenue in my pricing. If I bring you $400k a year, I'd like to make $100k of that. I worked with multiple location owners. My ideal prospect was an owner with 5-25 locations. The numbers ramped up pretty well.

My problem was just as I started getting rolling implementing all of this, I became really ill. Over six months I had 4 surgeries. I lost a fair amount of my business. I sold my business to "retire" but then really liked the process of negotiating selling my business. Spent a lot of time with the business broker, found out some very interesting things. Realized I literally left millions on the table when I sold. My business was unique in that I produced a lot of revenue with a very small head count. But it was hard to value because it was so unique. I did so many different things, and had income coming in from dozens of sources. For instance next to my licensing deals were options I owned on Real Estate. I just wanted out. I wasn't sure I was going to recover my health, or if this was just going to be end stage for my disease. Thankfully, I'm healthy now.

Now on to specific questions.

Bob's MDL2 is $497- thanks for the link above. That's a screaming deal. If you're interested in anything I do, I'd run out and buy that immediately. Honestly though it's more for the advanced offline marketer. I've been doing this business with dozens of clients over years.

Yeah, you're more than halfway there. If you're doing that for a Plumber in Des Moines, there's no reason you can't do that for a Plumber in Miami. It's all about the positioning. The keys in my mind.
1. It's done for you. Black box that produces customers.
2. It's proven. No smoke and mirrors, no bullshit. Give them the phone number to one of your clients. Show them that it has worked for someone else.
3. Layout all the money spent using your campaigns. The big number really works. Look at Kern/Deiss Black Friday campaign with $30M spent on 80 different companies. Exactly like that.
4. Only pitch to companies that can take advantage of what you have to offer. The one man shop can't do it. I want to work with the plumber with 4 trucks in the field who would love to have 8.

I'm under a five year NDA and non-compete from the sale of my business. So I have to be careful of how I talk about what I did. I can talk in general terms but cannot discuss in specific my clients or my niche. But you already have an idea, it's multi-location specialty retail(sort of). I think it's about businesses that you can produce results for that are fairly easy to get access to. I hate dentists because they are arrogant pricks who you can't get on the phone regardless of how you can help them.

I like 20-30% of the revenue generated. I over deliver. I know my niche. I know what the spend is, I know how to keep ad spend reasonable. In reality if they implement everything I say, I'm getting around 10% of the revenue I generate. And if they are idiots and do nothing I say they are paying 30%. I tell them that right up front. On occasion I have done licensing deals where I do actually get a fixed percentage of the revenue generated. In that case, they agree to disclose their books. If they believe you, they will be willing to do almost anything to get that extra revenue. Understand many times the stuff I provide is incremental growth without a corresponding increase in overhead costs. So if I generate an additional $500k in revenue, and charge them $100k for that. They are still probably getting around $250-300k straight to their pockets. This is a great deal for them. Plus increasing the value of their business.

I had a pretty decent licensing agreement. 3 pages. Fairly simple. My guarantee was 100% money back in 30 days if they weren't satisfied. Charge less up front. Shoot for 10%, get your "black box system" perfected. And then you can literally turn it on in any market and print money. It's always about providing more value than you could ever get paid for.

It seems like you don't get what you're doing yet. I'm pretty much taking what I have already proven to work for a Seattle plumber and applying it to a plumber in Charlotte. There is no researching involved. I'm not guessing. I've done it. High converting website that I own, branded to the new client. PPC campaign copied over. etc, etc. It was all setup by a project manager. After outsourcing costs, the setup fee was generally 90% profits. I'm lazy, I surely wasn't doing it. I'm an idea guy.

It was all in an LLC. Sold it all in one fell swoop. The biggest thing was trying to get a good value for all of the disparate assets I had.

That pretty much cover it?