Schema data for local business SEO

no single plugin is going to be better over another explicitly if your wanting to weight them against seo-ability.

The reason is because Schema markup is standardized so no one plugin versus another is better seo wise really.

The differences would be the available markups made available with the plugins themselves.

I'm sure you know about Schema.org which shows all the available markups that all three major search engines recognize. To have a plugin that covers them all is a lot of coding and surely wouldn't sell for $7 bucks.

Thanks Russ

I'm looking specifically at the Organization Schema to list local business addresses to denote location. In fact it was one of your recent mailings that got me looking into it!

I'll persevere or may just have to work out the code myself and add it manually.

Thanks for your response

Roger

Thanks again Russ

I've installed and setup this one...

WordPress › Local Business SEO « WordPress Plugins

I'll see if it improves the ranking locally.

Roger

Ah ha finding a schema plugin was on my to do list. Done. Thanks

Well, I installed the plugin yesterday, but I also changed a few other things, like titles, keywords etc, so if things do improve I won't be able to put it down entirely to Schema.

I'll watch my stats though and let you know if there are any significant changes to SERPs.

Roger

Well, I installed the plugin yesterday, but I also changed a few other things, like titles, keywords etc, so if things do improve I won't be able to put it down entirely to Schema.

I'll watch my stats though and let you know if there are any significant changes to SERPs.

Roger

Ok, so the only thing I changed on 1 site was to install LBC Local Business SEO. The page was currently sitting at around position #10 on page 2.

That was about 3 days ago, and now that site is on page 15 for the same keyword phrase. Not sure if this is entirely due to the plugin, so I've disabled it and will wait to see if the SERP rank comes back.

Roger

Hi Mark

Yes, I looked at that one as I noticed you've used it. Do you really think that attributes better SERP positioning?

Does that plugin only do sidebar widgets though?

Thanks
Roger

If you're comfortable with adding your own HTML, here is a generator that will provide you with all the information to add - Local Business Schema (NAP) | Schema.org Generator For SEO | Rich Snippets & Microdata Generator

Hi, I am using dotnetnuke cms website, I plan to create rich snippets(schema), there is a limitation to adding code in head tag, please anyone can say, how to overcome this limitation ?


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Schema is very versatile and seems there is always something new to tinker with. Chances are you won't find a plugin that meets all your needs, but it is very easy to do manually.

The site that I tried a different schema plugin on still hasn't revived (although I did install an alternative plugin).

I've now just removed all schema plugins to revert the site back to what it was, and I'll see if the site returns to it's original SERP position.

Here's the easiest way to get proper schema for a variety of things:

- local business NAP
- people
- events
- reviews, etc.

Use Schema Creator by Raven on a WordPress site. It gives you a function in the post editor to add any of those and more.

Steps:

1. Start a new post and create one of each type of Schema you want. Be careful to fill in ALL the fields.
2. Publish the post > view that page > view source
3. Now you can look at the source code of that page > copy / paste the schema code.

--> Make sure you got it all (yes some familiarity with HTML is needed). You can even test the code in the Google Rich Snippet Testing Tool.

NOTE: You'll have to strip out the style classes from the code since they will be specific to the plugin. If you know HTML / CSS it will be easy, or you can just hire someone to do it.

Even if you don't use WordPress, you can save these code snippets somewhere (I recommend GistBox.com) and use them again and again, just replacing the filler data you used.

Special note on Review aggregate:

I don't think the plugin offers review aggregate coding, so here's how I tackle it:

- place the aggregate code with the full /localbusiness code at the top of the page, before the individual review snippets.
- place each individual review snippet beneath.

When all that is done, you have the code you need and you only need to style it.

Hope that helps.

STOP, and mark up all things.

I'd be careful to believe that markup will improve local rank though - unless someone has published data I haven't seen yet. At least local mark up. IMO, it is one of those, makes sense, why not things. If I can help Google better decipher/digest my local data, why wouldn't I? Especially if it is easy as a plugin, or some simple code.

To add to Kung Fu's review comment, if you want that review markup to stick in the SERPs, have it rotate on page load, or regularly manually rotate those reviews. Soon as it becomes state, Goog tends to kill it.

Just added WP-SEOCard to another site that's currently ranking about page #15 for a term. No other changes made. I'll update next week if there are any changes...

@bluesteele - great suggestion. There are probably plugins that will allow you to rotate a review or two in a widget area. As for the aggregate page, though (the one with all the reviews) if you're regularly updating it with new reviews, I think that would keep it from getting static, eh? You have to be diligent with updating the page, for sure.

@Roger - thanks for the updates. Will be good to know how this plugin helps.