The game plan:
1) Send out 2,000 post cards offering customers (other business owners) $50 to come test drive a truck
2) Special landing page listed on postcard, along with 1-800 # that has call recording and such (Using CallFire that someone else on WF recommended)
3) A week after mailing the postcard, I have 5 people at our business who are going to call each of the recipients and ask when they would like to schedule the appointment. I have good names for about 50% of the 1,000 we are mailing, not the other half.
4) On this call, our people will be scheduling appointments for the test drives.
Customers get the $50 Amazon gift card when the salesperson emails me their contact info, and I then email the customer the $50 gift card.
What am I missing? Any tips/tricks/traps that I should know about?
Any expectations I should have for # of leads generated?
We've never done anything like this before, so I'm trying to cover all bases.
Here is the postcard, it will an oversized one (6" x 9"): https://dl.dropboxusercontent.com/u/...tcard%20v2.pdf
Our mailing list is very focused from our CRM software & previous customers we've had.