5 Ways to Sell Technology

5 replies
Adopting new technology is a challenge to both large and small businesses. These big business concepts can be applied to local business owners. It's just a matter of scale.


#1. Focus on the transition

Key point: have a change-management plan

#2 Focus on other metrics besides ROI

Key point: Provide a business case

#3 Help your customers make the leap

Key point: Show them how

#4 Understand their business as well as you understand your solution

Key point: Personalize your sales approach

#5 Get their fears out on the table

Key point: Ask the hard questions early on

Read full article here:
Top 5 Approaches to Selling Technology | Inc.com
#sales #sell #sell technology #technology #ways
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    • Profile picture of the author AlexTee
      Originally Posted by SMSMobileMarketer View Post

      Great article, I would also add #6 which is to constantly innovate with both your product and marketing strategies. For example, embrace both social media and mobile marketing as a means to promote and market your product/service.

      I agree, however, it can be a bit of challenge to embrace this in corporate sales as they are hard core when it comes to protecting their brand.

      With that being said, successful reps will find a way to make this work and some already are doing this.
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  • Profile picture of the author Ryan Rush
    Couldn't agree with you more on these five points, they are spot on!
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    • Profile picture of the author AlexTee
      Originally Posted by Ryan Rush View Post

      Couldn't agree with you more on these five points, they are spot on!
      Thanks....I try to provide info that cuts through all the fluff and gets to the point.
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  • Profile picture of the author shelialhodges
    nice thanks for sharing these, it is a big help those who are selling gadget even a second hand.
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    • Profile picture of the author AlexTee
      Originally Posted by shelialhodges View Post

      nice thanks for sharing these, it is a big help those who are selling gadget even a second hand.

      Thanks for your comments. There is so much hype out there I wonder if people find the information I post helpful.
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