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Does Google Conversion tracking work?

by davidreese
6 replies
  • PPC/SEM
    • |
I use Google Adwords and I track the sales channel with customers.
My question is is it worth it to use conversion tracking? Does it provide useful information?
#conversion #google #tracking #work
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  • Profile picture of the author Gie Laniojan
    Davidreese,

    Definitely YES!

    Conversion tracking is must for all PPC Campaigns, without it you will not be able to optimize your campaigns properly.

    I recommend using Analytics Conversion tracking (Instead of just using the Adwords Tracking) because it has more data for you to look at; like bounce rates, session duration, demographics, new users vs returning visitors, etc.

    After you setup your Analytics Conversion Tracking, you should import your "Goals" to your Adwords account so that you can easily see it in Adwords platform on what campaigns, keywords, ads, etc that has converted.

    Regards,
    Gie
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  • Profile picture of the author mrvm1
    Hi
    Yes of course it works. With conversion tracking your campaign stats are updated usually within an hr of getting the lead so that you know what keywords and ad text are converting, you can then base your campaign optimisation around these conversion stats to only keep your keywords live that are converting.
    You need conversion tracking, its very important
    Cheers
    Mac
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    theaffiliatepod.co.uk
    Less work More money More time

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  • Profile picture of the author Jarvis Edwards
    If you're serious about tracking your PPC campaigns, I suggest using a dedicated tracker in addition to Google Analytics.

    Plus, you want to have a "second opinion." You'll be better off being able to compare your conversion data in Google to a second tracking system (i.e. I use Prosper202), especially considering Google can change what they allow you to see, which they do all the time.

    One example is "hiding" some of the keywords that brought a user to your landing page.

    Never rely solely on Google for anything marketing related!
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    Jarvis Edwards - Copywriter & Marketer
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  • Profile picture of the author solutionstechly
    Google conversion tracking is very helpful to know number of conversions via Google Ads. It is important to put conversion code on correct page.
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  • Profile picture of the author pragnya123
    absolutely it works best, Conversion Tracking is an instrument that demonstrates to you what customer after a client taps on your advertisements - whether they purchased your product, signed up for your newsletter or filled out a form to receive more information.
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  • Profile picture of the author ianternet
    YES you definitely should use it. esp with Google because you can allow google to auto bid for you which helps depending on the conversion data. you should be also utilizing click analytics with Google as google doesnt provide all data to you specifically.
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