FB Targeting Custom Audiences & Lookalike Audiences Question...

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  • PPC/SEM
  • |
So I'm new to FB ads & was trying to create a new campaign to target a "lookalike audience" from my "custom audiences" that I've imported (email leads). The problem is that I imported in a list of over 3,250+ leads (first names, last names, & email addresses), and it's giving me the message that "Fewer than 1000" is "Ready" which is NOT enough people to target. The first time that I imported this contact list, I only had around 1,000 people and targeted both US & UK which showed that I could target over 4 million people. Now it's showing "Fewer than 1000" which doesn't make any sense.

Is FB going to continue trying to match more people over time or is this really all that they could find? This doesn't make any sense because I've imported 3 times the amount than I did on the first import which should have been able to find even more people. I await your reply.
#audiences #custom #lookalike #question #targeting
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  • Profile picture of the author smartadset
    Since I'm advertising with Facebook on a daily basis all I can say is that their algorithm is creppy sometimes. Now from a similar experience I think that Facebook will populate the LLA over time.
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