Post Per Conversion / PPC an Ecommerce Website

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  • PPC/SEM
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How should be cost per conversion in an ecommerce website if your products price under $50 to $300?
#conversion #ecommerce #post #ppc #website
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  • Profile picture of the author dburk
    Originally Posted by ahsansial View Post

    How should be cost per conversion in an ecommerce website if your products price under $50 to $300?
    Unless you are selling only to previous customers you should not base your CPA (Cost Per Acquisition) targets on product price. Instead you need to focus on LCV (Lifetime Customer Value).

    There are many successful ecommerce businesses that target CPAs that are higher than their AOV (Average Order Value) because they understand that LCV is the real number they need to optimize for to gain maximum profits.

    HTH,

    Don Burk
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    • Profile picture of the author ahsansial
      Hello dburk
      Thanks for helping us
      I am target boht CPAs and LOV and my average order $100 and my bid $.35
      How much i spend to get sale
      want to know any estimated best cost per conversion value
      Thanks
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  • Profile picture of the author ahsansial
    Approximately My Bid $.35
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