3 conversions - keyword1
2 conversions - keyword2
2 conversion - keyword 3
2 conversions - keywords 4
48 rest of conversions came from 48 unique keywords. Im not sure whats next? Should I gather more data? Should I keep porfitable KW that brings more than 1 conversion to separate group?
When I launched campaign I keep all keywords in broad match type. When i get to phase optimisation should I add profitable keywords in phrase or exact match type?