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Search: Posts Made By: michaelhearne
Forum: Copywriting 25th April 2014, 03:24 PM
Replies: 15
Views: 1,732
Posted By michaelhearne
Re: Busting My Chops to Convert Cold Traffic...

i've got a control that's been converting at a profit on the front end to cold traffic for about 2 years now in the diet niche... and another in a health related niche that's ROI-ing very well to...
Forum: Copywriting 26th July 2012, 08:20 AM
Replies: 11
Views: 834
Posted By michaelhearne
Re: What exactly is the format for a copy?

doods - there is no 'right' format...

otherwise every sales page would look the same...

they are usually pretty similar but not usually identical...

also - one of my clients is a major...
Forum: Copywriting 13th March 2012, 09:47 AM
Replies: 8
Views: 3,616
Posted By michaelhearne
Re: video sales letter scripts

yes and no lol

IMHO good copy is full of short and punchy sentences - whether for video, audio or text...

But you'll find some folks who swear short videos are better and others who swear long...
Forum: Copywriting 2nd August 2011, 08:27 PM
Replies: 3
Views: 860
Posted By michaelhearne
Re: Psychological Triggers and Hooks, Storified! LOL

ok - i see what you are trying to do, but...

not to be a d1ck, but i totally disagree & think this will never convert...

especially if that's your intro - you'll lose them in the first...
Forum: Copywriting 25th July 2011, 08:48 PM
Replies: 8
Views: 800
Posted By michaelhearne
Re: Copywriters - Strap it up or go bare?

create a USP vs. a slogan - slogans are often a waste of words (even though some spend big bucks on them)...

the USP however is short and punchy while delivering a sales message...
Forum: Copywriting 23rd July 2011, 09:47 PM
Replies: 15
Views: 1,206
Posted By michaelhearne
Re: Wanted: Killer Copywriter for an Unfair Advantage

most recently i get 61% plus from solo ads...

but - gasp - it's not always the copy... same copy in a different format pulled 15% lower...

the break down of impact on conversions goes...
Forum: Main Internet Marketing Discussion Forum 13th July 2011, 09:09 PM
Replies: 8
Views: 511
Posted By michaelhearne
Re: Any suggestions for this domain...

take a look at Mary Ellen Tribby's site - i think it's workingmomsonly.com - yep just confirmed...

And forget about SEO for traffic - everyone gets stuck on that because it's technical & people...
Forum: Copywriting 21st August 2010, 08:38 PM
Replies: 36
Views: 1,210
Posted By michaelhearne
Re: What do you guys think of my headline?

instead of: "FREE Expert Advice On 10 Vital Things You Need to Know To Truly Get The Hemorrhoid Treatment You Need Today... Guaranteed!"

maybe something like: "10 Things You Can Do to Instantly...
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