Forum: Main Internet Marketing Discussion Forum 
10th October 2017, 12:44 PM
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Replies: 13
Views: 586 |
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Forum: Copywriting
6th August 2017, 06:39 AM
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Replies: 7
Views: 733  One of the best ways to begin a sales letter ...
One of the best ways to begin a sales letter is with a question.
Sales people know that asking their prospects questions, not only
builds trust, but also extracts important information on which to...
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Forum: Main Internet Marketing Discussion Forum
29th May 2017, 09:03 AM
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Replies: 11
Views: 755 Re: Anyone With an AMAZON Kindle Success Story?
Kindle publishing is still alive and well but does seem to have fallen out of vogue with the get rich quick make money while you sleep gurus.
I think Amazon have done a good job of weeding out a...
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Forum: Copywriting
18th March 2017, 11:42 AM
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Replies: 3
Views: 109 |
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Forum: Search Engine Optimization
14th March 2017, 10:03 AM
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Replies: 6
Views: 145 |
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Forum: Copywriting
4th March 2017, 09:46 AM
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Replies: 43
Views: 1,195 There is a revolution taking place.
WARNING, this may be mostly rant, but hope to give a couple of keepers.
First, I am not a freelance copywriter, never have been, never called myself one. I have written a fair amount of copy,...
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Forum: Copywriting
2nd March 2017, 08:34 PM
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Replies: 43
Views: 1,195 RE: Attention.
You can get a prospect to read and understand every word you've written... but if he doesn't believe you, there will be no sale.
Attention without believability is worthless.
Alex
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Forum: Copywriting
2nd March 2017, 02:36 PM
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Replies: 43
Views: 1,195 Re: Attention.
ANYBODY can get attention these days.
(Check out the new one-hit-wonder the "Cash Me Ouside" Girl as an example.)
It's KEEPING a market's attention that counts, in my humble opinion.
I defer...
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Forum: Copywriting
2nd March 2017, 01:12 PM
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Replies: 43
Views: 1,195 Re: Attention.
WARNING
Has been a good headline starter for me.
Do it to re-set the buying criteria when speaking
to a buyer in the market who hasn't decided who to buy from.
WARNING: Don't Buy [x]
...
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Forum: Copywriting
29th January 2017, 01:16 PM
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Replies: 102
Views: 5,426 Re: Is the Age of Copywriters Over?
Sounds like we're having a vocabulary disagreement... which is fine.
I agree with those who say that computers can be programmed to learn and evolve. And I'm comfortable calling that ability...
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Forum: Copywriting
29th January 2017, 12:22 PM
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Replies: 102
Views: 5,426 Re: Is the Age of Copywriters Over?
Ray Kurzweil, big-time inventor and director of engineering at Google says human intelligence in computers is a mere 15 years away. By 2029 they will be able to easily write and read at human...
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Forum: Copywriting
28th January 2017, 10:45 PM
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Replies: 102
Views: 5,426 Re: Is the Age of Copywriters Over?
AI is not about a set of computer instructions. AI has the ability to "learn".
A computer system that facilitates this learning is known as a Neural Network.
Alex
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Forum: Copywriting
27th January 2017, 07:00 PM
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Replies: 102
Views: 5,426 Re: Is the Age of Copywriters Over?
Nothing new.
Even today if you want to make the big bucks in copywriting, you gotta raise your game. Either get real good a copywriting OR learn how to position yourself. LOL
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Forum: Copywriting
4th January 2017, 12:22 PM
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Replies: 102
Views: 5,426 Is the Age of Copywriters Over?
Looks like Goldman Sachs is investing $30 Million into software that's already churning out copy that's better than human copywriters can.
Weve run 4,000 campaigns and our average uplift on...
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Forum: Copywriting
14th December 2016, 01:23 AM
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Replies: 7
Views: 396 |
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Forum: Copywriting
19th November 2016, 09:17 PM
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Replies: 36
Views: 1,227 |
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Forum: Copywriting
19th November 2016, 04:10 PM
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Replies: 36
Views: 1,227 Re: How much are you charging?
When I started, I was lucky to be making $2 an hour after all the work I put into stuff. I thought I would work much faster than I ultimately did, or I SORELY underestimated what it'd take to get...
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Forum: Copywriting
19th November 2016, 01:08 AM
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Replies: 19
Views: 2,243 Re: AWAI or Simple Writing System
"Reading, after a certain age, diverts the mind too much from its creative pursuits. Any man who reads too much and uses his own brain too little falls into lazy habits of thinking." - Albert...
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Forum: Copywriting
18th November 2016, 08:42 AM
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Replies: 19
Views: 2,243 The groundwork.
Thanks Rick,
As someone who spent tens of thousands of dollars over the years on education; marketing, copywriting and advertising...ongoing learning is, in my opinion, the best investment most...
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Forum: Copywriting
17th November 2016, 10:44 AM
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Replies: 36
Views: 1,227 Re: How much are you charging?
hi David
I have to agree with GordonJ and others. Charging by the word count is simply the wrong way to go and you will end up in some backroom sweatshop if you continue this practice.
Only by...
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Forum: Copywriting
16th November 2016, 05:23 AM
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Replies: 36
Views: 1,227 Re: How much are you charging?
The key is to climb out of the swamp and look for real-world clients. If you truly do live in Phoenix, you have tens of thousands of businesses there who need marketing copy. Most of them would not...
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Forum: Copywriting
15th November 2016, 08:55 AM
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Replies: 36
Views: 1,227 |
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Forum: Copywriting
12th November 2016, 12:32 AM
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Replies: 19
Views: 2,243 Re: AWAI or Simple Writing System
1Bryan's (http://www.warriorforum.com/members/1bryan.html) written some good posts about getting started.
And make sure you've checked out this post...
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Forum: Copywriting
11th November 2016, 11:58 PM
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Replies: 19
Views: 2,243 Re: AWAI or Simple Writing System
Wow that is great. I already have it in my Kindle library and will make it my next read. So how do I find work? Some say sites like Upwork is a place to start to get testimonials while other say...
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Forum: Copywriting
25th August 2016, 08:45 PM
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Replies: 32
Views: 625  Re: Do You Have a Copywriting USP?
Avis used the "We Try Harder" (http://adage.com/article/news/50-years-avis-drops-iconic-harder-tagline/236887/) tagline from 1962... until 2012. It was a tagline for the ages.... :-)
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Forum: Copywriting
25th August 2016, 01:37 PM
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Replies: 32
Views: 625 Re: Do You Have a Copywriting USP?
I do a lot of work with tech clients, startups, IT consultants etc.
I position myself as a "fully-geeked out" copywriter who is actually nerd enough to understand their needs.
I know, it sounds...
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Forum: Copywriting
25th August 2016, 01:13 AM
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Replies: 8
Views: 225 |
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Forum: Copywriting
24th August 2016, 01:48 AM
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Replies: 32
Views: 625 Re: Do You Have a Copywriting USP?
Who is this e-mail going to? Picture the average person on your list. Give them a name, even. Think about what their day is like. Think about what's important to them. What are they passionate about?...
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Forum: Copywriting
21st August 2016, 10:06 AM
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Replies: 9
Views: 235 |
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Forum: Copywriting
21st August 2016, 09:41 AM
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Replies: 9
Views: 235 One answer might be in reframing the quetion
Hook??
Fishing, towing or getting a bad act off the stage?
You are of course familiar with the starving crowd/hamburg stand?
Problem for many newer copywriters, they build it in the middle...
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Forum: Copywriting
21st August 2016, 12:03 AM
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Replies: 9
Views: 235 Re: How to Hook More Clients – the "Non-Guru" Way
I'm not too sure what you mean by "non-guru" way of hooking more clients, but positioning is very important when selling them copywriting services.
I send them a copy of my report, my book, and a...
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Forum: Copywriting
20th August 2016, 01:29 PM
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Replies: 9
Views: 235 |
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Forum: Copywriting
20th August 2016, 01:06 PM
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Replies: 9
Views: 235 |
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Forum: Copywriting
20th August 2016, 11:01 AM
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Replies: 8
Views: 225 |
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Forum: Copywriting
20th August 2016, 08:21 AM
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Replies: 9
Views: 235 |
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Forum: Copywriting
20th August 2016, 06:05 AM
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Replies: 8
Views: 225 |
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Forum: Copywriting
20th August 2016, 05:55 AM
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Replies: 4
Views: 170 |
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Forum: Copywriting
20th August 2016, 05:49 AM
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Replies: 9
Views: 235 |
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Forum: Copywriting
18th August 2016, 05:05 PM
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Replies: 8
Views: 225 |
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Forum: Copywriting
18th August 2016, 02:43 PM
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Replies: 4
Views: 170 |
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Forum: Copywriting
18th August 2016, 01:55 PM
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Replies: 8
Views: 225 |
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Forum: Copywriting
18th August 2016, 11:46 AM
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Replies: 9
Views: 235 |
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Forum: Copywriting
18th August 2016, 11:44 AM
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Replies: 32
Views: 625 Re: Do You Have a Copywriting USP?
Notice that we can have an interesting, collegial discussion when someone who's genuinely in the field of copywriting asks a real question and displays real curiosity and openness.
So thank you...
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Forum: Copywriting
18th August 2016, 11:33 AM
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Replies: 15
Views: 724 |
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Forum: Copywriting
18th August 2016, 10:26 AM
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Replies: 32
Views: 625 Re: Do You Have a Copywriting USP?
Take a step back and think about this for a moment.
What is the purpose of proof? Answer: to help create believability.
So if you don't have proof, use another way to create believability. ...
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Forum: Copywriting
18th August 2016, 09:53 AM
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Replies: 32
Views: 625 Re: Do You Have a Copywriting USP?
Not the first time it's been posted, but might be of interest. (http://www.copyideas.com/20071011/secret-to-positioning-yourself-as-the-expert-in-30-seconds/)
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Forum: Copywriting
18th August 2016, 09:27 AM
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Replies: 32
Views: 625 Re: Do You Have a Copywriting USP?
Add one more to your list on thread 20.
Join your local Chamber of Commerce armed with a stunningly brilliant business cards.
Just chat to the other members about THEM not you.
When they ask...
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Forum: Copywriting
18th August 2016, 09:14 AM
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Replies: 32
Views: 625 My way works, but...
...it is not easy for most to do.
First, none of the above.
For me, Ozi's idea (belief) is step two.
Step ONE is, knowing what the prospect wants.
Please allow me to compare to a job...
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Forum: Copywriting
18th August 2016, 09:14 AM
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Replies: 32
Views: 625 Re: Do You Have a Copywriting USP?
The only way I do this is through my own website content, articles or blog posts published elsewhere or my opt-in newsletter. I don't go out trying to find copywriting clients. I create the...
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Forum: Copywriting
18th August 2016, 07:31 AM
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Replies: 32
Views: 625 Re: Do You Have a Copywriting USP?
The first proof comes from proving to yourself that you can undertake the task at hand.
Building your skills and learning your craft usually associated with having a good mentor or employer.
It...
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Forum: Copywriting
18th August 2016, 06:58 AM
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Replies: 32
Views: 625 Re: Do You Have a Copywriting USP?
Sure.
Think of types of businesses that are more traditional, operate offline
and quote high ticket jobs.
Within that list of quotes never closed, there's quick cash
waiting to be followed...
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Forum: Copywriting
18th August 2016, 06:19 AM
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Replies: 32
Views: 625 Re: Do You Have a Copywriting USP?
Actually, you don't have to.
Once again, the proof is about you.
I'll give you an example to illustrate my point.
I was called in to help a business owner new to web design.
He wasn't...
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Forum: Copywriting
18th August 2016, 05:23 AM
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Replies: 32
Views: 625 Re: Do You Have a Copywriting USP?
I think a USP is very overrated.
Dominoes had one with bite, which really was a clear specific guarantee...
Fresh Hot Pizza Delivered In Under 30 Minutes Or It's Free
Other mass consumer...
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Forum: Copywriting
17th August 2016, 11:20 AM
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Replies: 32
Views: 625 Re: Do You Have a Copywriting USP?
In 33 years in the WWOC - (wonderful world of copywriting).
No clients have ever asked "Steve, what makes you unique?"
Which is why I've never really bothered with a USP.
Just tell your...
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Forum: Copywriting
17th August 2016, 10:40 AM
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Replies: 32
Views: 625 Re: Do You Have a Copywriting USP?
I believe USPs are way over-rated.
Maybe if you want to go down in the Copywriting Hall of Fame you need a USP. However, to get enough good-paying clients to keep you as busy as you want to be, a...
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Forum: Copywriting
17th August 2016, 10:07 AM
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Replies: 32
Views: 625 Re: Do You Have a Copywriting USP?
For a copywriter, differentiation can be as simple as giving yourself (or your business) a catchy name.
Of course it also helps to have a good back-story and tagline.
I just finished writing a...
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