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Search: Posts Made By: JamesDLayton
Forum: Copywriting 2nd October 2014, 03:02 PM
Replies: 5
Views: 1,033
Posted By The Copy Nazi
I love Copywriting because I love lying

Jerry Seinfeld Gets Brutally Honest About Advertising in This Hilarious Speech at the Clios | Adweek...
Forum: Copywriting 26th September 2014, 07:08 AM
Replies: 19
Views: 1,644
Posted By BrianMcLeod
Re: Ten Golden Secrets For Killer Web Site Copy That Pumps Money Into Your Business

Everything that's broken in this subforum is expressed right there...



PUT UP or shut up would be more accurate.

But sure - go ahead and pike for the drive-by link-dropper who's yet to...
Forum: Copywriting 25th September 2014, 03:09 AM
Replies: 19
Views: 1,644
Posted By marciayudkin
Re: Ten Golden Secrets For Killer Web Site Copy That Pumps Money Into Your Business

This is a sure sign of fluff - WHO was holding back these secrets? There's really no answer to that.

And what is the basis of these tips? That was not explained. Another sign of hot air.
...
Forum: Copywriting 21st September 2014, 01:43 AM
Replies: 17
Views: 1,165
Posted By Alex Cohen
Re: How many licks does it take?

I don't cold call... never have.

Nor do I teach my students to cold call... it's a miserable way to get work and a huge waste of time.

There are numerous other ways to get quality clients.
...
Forum: Copywriting 19th September 2014, 05:16 PM
Replies: 7
Views: 1,027
Posted By Alex Cohen
Re: Do you charge by the project or by the hour?

If you want high copywriting fees, position yourself effectively in the marketplace and charge by the project.

Those who charge by the hour commoditize themselves. And I'm sure you know who wins...
Forum: Copywriting 17th September 2014, 01:22 PM
Replies: 75
Views: 4,400
Posted By jjosephs
Re: Looking for a mentor

Interesting thread.

There is a powerful strain of survivorship bias on the forum, with regard to the "right way" a person is allowed to get started and get good. People who sucked dirt on the way...
Forum: Copywriting 17th September 2014, 09:43 AM
Replies: 75
Views: 4,400
Posted By The Copy Nazi
Re: Looking for a mentor

It's like this Shawn...I don't need the money...I don't need the work...and I don't need the aggravation. I've been doing copy for a long time. It's hard. I still bleed all over the keyboard. Stupid...
Forum: Copywriting 17th September 2014, 07:06 AM
Replies: 20
Views: 1,537
Posted By BrianMcLeod
Re: Crickets In The Copywriting Section

One thing that drives many away from this CW subform is all the griping, whining, in-fighting and gutter sniping that happens almost constantly.

It used to be worse - much worse - so I'm not...
Forum: Copywriting 17th September 2014, 06:59 AM
Replies: 75
Views: 4,400
Posted By The Copy Nazi
Re: Looking for a mentor

Nuh. You guys miss the point. As Kreativ said early - In fact... here's his first post - The rest of his posts were downright silly - but it was in response to what you lot were serving up. I'm all...
Forum: Copywriting 17th September 2014, 06:39 AM
Replies: 75
Views: 4,400
Posted By BrianMcLeod
Re: Looking for a mentor

Being mentored is not about being made to FEEL good... it's about being made to BE good.

Some of the precious flowers posting in this thread wouldn't last a DAY with the people I've had the good...
Forum: Copywriting 16th September 2014, 07:22 PM
Replies: 75
Views: 4,400
Posted By JohnRussell
Re: Looking for a mentor

Not really.

I think most people were trying to be helpful. If you called out who you felt was not being helpful then we could defend ourselves at least.

Besides...do you think the OP should be...
Forum: Copywriting 16th September 2014, 05:33 PM
Replies: 75
Views: 4,400
Posted By splitTest
Re: Looking for a mentor

http://31.media.tumblr.com/24f16b6ce04da379a9b9bd00343082c4/tumblr_n54avcTLZp1s5e5bko1_500.gif
Forum: Copywriting 16th September 2014, 05:17 PM
Replies: 20
Views: 1,537
Posted By JohnRussell
Re: Crickets In The Copywriting Section

What's represented here is hard work.

People don't want hard work.
Forum: Copywriting 16th September 2014, 05:11 PM
Replies: 20
Views: 1,537
Posted By Alex Cohen
Re: Crickets In The Copywriting Section

Your surprise reveals a misunderstanding of the Warrior Forum's primary demographic.

No doubt you've noticed that the WSO sub forum gets the most visitors by far. Know why? Go through the WSOs...
Forum: Copywriting 15th September 2014, 01:11 PM
Replies: 19
Views: 1,526
Posted By RickDuris
Re: Copy Critique Please

Just to be clear, this guy wants to specialize in apartment buildings. Commercial real estate. It's a whole different animal than residential.
Forum: Copywriting 13th September 2014, 01:00 PM
Replies: 75
Views: 4,400
Posted By The Copy Nazi
Re: Looking for a mentor

@ Alberto

hang in there kid. Not everyone here is beating their chest and being a jerk. I'll give you a hand. PM me and start by sending me ...or pointing me to something you've written.

And...
Forum: Copywriting 13th September 2014, 12:34 PM
Replies: 75
Views: 4,400
Posted By Alberto Eisenstein
Re: Looking for a mentor

I understand the sentiments on this thread and how this must look. I did hope that this thread would be buried and forgotten about but it just doesn't seem to go away.

In my desperation I may have...
Forum: Copywriting 13th September 2014, 03:30 AM
Replies: 24
Views: 1,091
Posted By KreativCopy
Re: This Is a Great Video On The Shortcuts To Effective Persuasion.

I agree with you there. I think it worked well at first...but now who doesn't offer a free report?...Well...apart from me I guess :cool:

Even if in the report you are giving away something useful,...
Forum: Copywriting 13th September 2014, 03:21 AM
Replies: 24
Views: 1,091
Posted By KreativCopy
Re: This Is a Great Video On The Shortcuts To Effective Persuasion.

I like snail mail too, only because I only seem to get bills through the post...so anything else is a bonus :). Graze - I like what they do...and its a good method imo....I know plenty of people who...
Forum: Copywriting 12th September 2014, 06:21 PM
Replies: 24
Views: 1,091
Posted By ewenmack
Re: This Is a Great Video On The Shortcuts To Effective Persuasion.

The whole free report as a lead magnet needs
re-thinking in today's information overload.

Physical products as a lead generator leading
to digital for a info publisher is working great now.
...
Forum: Copywriting 12th September 2014, 06:13 PM
Replies: 75
Views: 4,400
Posted By sethczerepak
Re: Looking for a mentor

BINGO.

And for that ^ little scenario to take place, the mentee has to have a real name-O.
Forum: Copywriting 12th September 2014, 08:06 AM
Replies: 30
Views: 1,175
Posted By gjabiz
An excellent opportuntiy.

Well, I would encourage him to try it.

It would be helpful to have a web site, but the challenge could be very rewarding.

Short pithy text messages to increase business? Why not?

It...
Forum: Copywriting 12th September 2014, 05:41 AM
Replies: 27
Views: 2,421
Posted By sethczerepak
Re: How Much Should I Ask For? (Copywriting Jobs)

Many fail to become great because they're too busy succeeding at being average.
Forum: Copywriting 11th September 2014, 10:18 PM
Replies: 9
Views: 1,306
Posted By ewenmack
Re: Titans of Direct Response Streaming Live on Twitter

How to Argue & Win Every Time: At Home, At Work, In Court, Everywhere, Everyday: Gerry Spence: 9780312144777: Amazon.com: Books

How to Argue & Win Every Time
by Gerry Spence

He has never lost...
Forum: Copywriting 11th September 2014, 06:14 PM
Replies: 86
Views: 4,048
Posted By Cam Connor
Re: Tear My Sales Letter To Shreds

This is sad to hear... from previous comments, it sounded like you were someone who was wealthy enough to file lawsuits like silly.

Sorry to hear it... :(
Forum: Copywriting 11th September 2014, 05:45 PM
Replies: 86
Views: 4,048
Posted By RickDuris
Re: Tear My Sales Letter To Shreds

Steve, here's the best coaching I can give you at this crucial time:

Don't put all your eggs in one basket. Have multiple irons in the fire. Keep at least 3 plates spinning.

Jay Abraham would...
Forum: Copywriting 11th September 2014, 02:11 PM
Replies: 27
Views: 2,421
Posted By sethczerepak
Re: How Much Should I Ask For? (Copywriting Jobs)

And there it is.

The question of questions.

I don't know you Elisabeth, but the moment I see the word "average," in front of the word "income..." I immediately wonder whether the person...
Forum: Copywriting 11th September 2014, 02:03 PM
Replies: 1
Views: 543
Posted By sethczerepak
Re: Your favorite headline?

Have you seen this thread?

http://www.warriorforum.com/copywriting/108176-attention-copywriters-what-your-favorite-headline-all-time.html
Forum: Copywriting 11th September 2014, 01:16 PM
Replies: 9
Views: 1,306
Posted By perryny
Re: Titans of Direct Response Streaming Live on Twitter

http://i62.tinypic.com/330eq1l.png

One great nugget after another... The above are (from what I gather from the tweets) from four guys who are "Responsible for 600 million pieces of direct mail,...
Forum: Copywriting 11th September 2014, 12:05 PM
Replies: 86
Views: 4,048
Posted By angiecolee
Re: Tear My Sales Letter To Shreds

For someone interested in copywriting, you're completely oblivious to the tone of the words you select.
Forum: Copywriting 11th September 2014, 11:51 AM
Replies: 9
Views: 1,306
Posted By RickDuris
Titans of Direct Response Streaming Live on Twitter

Not sure if others are aware. Ken's doing copywriters a great favor:

https://twitter.com/KenMcCarthy
Forum: Copywriting 11th September 2014, 10:55 AM
Replies: 86
Views: 4,048
Posted By angiecolee
Re: Tear My Sales Letter To Shreds

It's already a challenge for a mentor to take on someone who WANTS to learn. What on earth makes it worth an expert's time to take on someone who knows it all before they've started?

Personally,...
Forum: Copywriting 10th September 2014, 11:36 AM
Replies: 86
Views: 4,048
Posted By RickDuris
Why I bailed on Steve

Wow, that's an interesting take away. You should spend more time around here.

But you know what? Maybe a little explaining is in order. At least from my perceptive.

Here's what you saw,...
Forum: Copywriting 8th September 2014, 08:38 AM
Replies: 23
Views: 1,552
Posted By The Copy Nazi
Re: Dan Kennedy's forward to Seth's book

But you watch them pile on. "You're wrong Lambe - copy is all about selling...using words...blah blah blah... I know because I've sold 10 Billion dollars worth of product using my "killer words" blah...
Forum: Copywriting 8th September 2014, 08:36 AM
Replies: 23
Views: 1,552
Posted By The Copy Nazi
Re: Dan Kennedy's forward to Seth's book

It's about INSPIRING PEOPLE. Giving them hope. Letting them dream. Letting them aspire.

If you can do that... yeah - they'll buy your stuff - if it's any good. And they'll buy more of your stuff....
Forum: Copywriting 8th September 2014, 08:33 AM
Replies: 23
Views: 1,552
Posted By The Copy Nazi
Re: Dan Kennedy's forward to Seth's book

Wanna know what copywriting is all about? Wanna know how to kill it at this game?

Copywriting isn't all about selling. Although that's the ultimate outcome. It's not "salesmanship in print". It's...
Forum: Copywriting 7th September 2014, 08:23 PM
Replies: 86
Views: 4,048
Posted By Kay King
Re: Tear My Sales Letter To Shreds

Copywriting isn't my favorite thing to do but I've been paid quite well for it at times. I've written sales copy for several manufacturer's, and for specific physical products in several fields. I...
Forum: Copywriting 7th September 2014, 08:10 PM
Replies: 86
Views: 4,048
Posted By max5ty
Re: Tear My Sales Letter To Shreds

You say you're broke...so you come up with a product a couple people in the whole world might want.

You'll never ever make a fortune, or even enough to live on off this product.

The only...
Forum: Copywriting 7th September 2014, 11:37 AM
Replies: 11
Views: 959
Posted By RickDuris
Re: How Did YOU Come To Be A Copywriter?

At the time, I had a software development firm. Business Technology Group.

I offered a special deal on getting access to some of the development tools we had used on clients' projects. Basically,...
Forum: Copywriting 7th September 2014, 09:54 AM
Replies: 11
Views: 959
Posted By RickDuris
Re: How Did YOU Come To Be A Copywriter?

Back in the early 90's, I went to a marketing seminar. Heard about writing copy. Decided to try it.

I wrote a letter to my 50 customers offering a special deal. Brought in $15K. I sent the letter...
Forum: Copywriting 7th September 2014, 08:17 AM
Replies: 75
Views: 4,400
Posted By BrianMcLeod
Re: Looking for a mentor

Free Mentoring:

Grab that ego of yours by the throat and choke the life out of it...

Then start over understanding that as an apprentice/mentee you're not in the driver's seat - you're paying...
Forum: Copywriting 5th September 2014, 03:01 PM
Replies: 75
Views: 4,400
Re: Looking for a mentor

Alberto,

We actually "get" what you are saying.

You want and no doubt are willing to pay (splutters…there would be no f***** point asking for free help) - for a mentor.

You know what - it...
Forum: Copywriting 5th September 2014, 07:26 AM
Replies: 75
Views: 4,400
Posted By shawnlebrun
Re: Looking for a mentor

Alberto, you made one of the biggest mistakes in sales and copywriting.

Your thread is simply what's in it for you... you didn't sell anyone here on WHY they'd want to mentor you.

It was all...
Forum: Copywriting 5th September 2014, 07:24 AM
Replies: 75
Views: 4,400
Posted By JohnRussell
Re: Looking for a mentor

Most people who know what they are doing are busy people.

There are probably people here that could mentor you.

But your post says very little about what's in it for them.

Copy 101 - talk...
Forum: Copywriting 2nd September 2014, 03:29 PM
Replies: 46
Views: 1,796
Posted By JohnRussell
Re: Please Critique My First Attempt At Copy.

Close...I'd still scrap what you wrote above.

You need specifics about the shop.

Things like (I am just making these up)...

- the only florist in XXX with 51 different varieties of roses
...
Forum: Copywriting 2nd September 2014, 03:01 PM
Replies: 46
Views: 1,796
Posted By max5ty
Re: Please Critique My First Attempt At Copy.

You're entitled to your opinions, but hopefully you realize your opinions aren't always universal. Nor are they always right or wrong.

I did a post before where my final conclusion was that...
Forum: Copywriting 2nd September 2014, 12:53 PM
Replies: 46
Views: 1,796
Posted By angiecolee
Re: Please Critique My First Attempt At Copy.

We discussed a lot of this in private, but I'll echo what was said above.

Definitely a good foundation in getting to the core demo of male flower buyers. Remember to get to other segments too.
...
Forum: Copywriting 2nd September 2014, 10:59 AM
Replies: 46
Views: 1,796
Posted By JohnRussell
Re: Please Critique My First Attempt At Copy.

Maybe he is.

Are you saying he should be jumping onto your bandwagon?

I think you're inferring a lot into his liking a post.
Forum: Copywriting 2nd September 2014, 09:29 AM
Replies: 46
Views: 1,796
Posted By Mark Pescetti
Re: Please Critique My First Attempt At Copy.

Before you go liking posts, make sure you know what you're liking.

Go through your own homepage James. Is there branding? Is the avatar you're selling to clear? A couple no's.

At this stage of...
Forum: Copywriting 1st September 2014, 10:12 PM
Replies: 27
Views: 1,646
Re: When a Negative Review Makes You Smile Like a Kid in a Jello Pool...

IMO it looks better to have a SCATTERED poor review in there than none at all. ALL 5s just screams "these are all paid reviews."
Forum: Copywriting 1st September 2014, 08:50 AM
Replies: 27
Views: 1,646
Posted By sethczerepak
Forum: Copywriting 1st September 2014, 08:13 AM
Replies: 20
Views: 1,413
Posted By sethczerepak
Re: Squeeze Page Copywriting Critique Needed!

My "knower" tells me the same thing.

This is an actress who has probably never been overweight in her life and might have even led the High-School chearleading team in a "look at kathy, the fatty...
Forum: Copywriting 1st September 2014, 07:40 AM
Replies: 27
Views: 1,646
Posted By sethczerepak
Re: When a Negative Review Makes You Smile Like a Kid in a Jello Pool...

Thanks Tracy. That's very diplomatic suggestion.



Thanks Marcia.



Thank you Liz.
Forum: Copywriting 31st August 2014, 08:56 PM
Replies: 27
Views: 1,646
Posted By sethczerepak
Re: When a Negative Review Makes You Smile Like a Kid in a Jello Pool...

Very interesting....where did you see that? I ask because, a certain someone who shares that very name was reported to LinkedIn, by me, for trolling me on that site. That 2 star jobber might not be...
Forum: Copywriting 31st August 2014, 06:50 PM
Replies: 46
Views: 1,796
Posted By max5ty
Re: Please Critique My First Attempt At Copy.

Mark, I wish you'd get off your avatar, branding, and positioning thing...it's nonsense.

Is this something you read in a thing you bought, or is this just mumba jumba stuff that sounds important?
Forum: Copywriting 31st August 2014, 06:20 PM
Replies: 46
Views: 1,796
Posted By max5ty
Re: Please Critique My First Attempt At Copy.

Couple things...

Just got back from speaking at a business conference in Arizona.

As my Citation X was effortlessly cruising at high altitude bringing me back to Ohio...I had a few thoughts...
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