Best method for sending daily email updates to a list

9 replies
I'm implementing an email alert system to one of my sites where opted-in users can have new content delivered automatically via email.

I know this is a pretty common implementation - how do you guys handle it? Do you outsource to a email marketing service like aweber, or do you handle it in-house? If it's in-house, what host/plan do you use that allows sending large volumes of email?
#daily #email #list #method #sending #updates
  • Profile picture of the author MarathonMan
    Anyone have any input?
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  • Profile picture of the author TrafficMystic
    use a service like aweber.. it's whitelisted in the spam engines.. if you use your own domain you could get the domain marked as spam if your sending a lot out..

    Same with using a desktop app like 'sendblaster', if your not using your own mail server then you also have a chance of getting your emails blocked..
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  • Profile picture of the author techforums
    You can get it so by,
    Get Instant Email Updates with IMAP IDLE in Mac OS X Mail


    but apart from this I have No idea...
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    • Profile picture of the author mologic
      If you're going to do it in house, make sure your mail server meets all the RFCs. You def want to have your SPF record, and then make sure your ISP gives you a reverse DNS entry. This will get you past most spam filters.

      Don't use your regular mail domain for sending out this type of mail.

      Instead of using mail @ domain.com -> use mail @ promos.domain.com and have your mail server on a diff IP. This way, if you ever get blacklisted, it won't affect your regular emails.
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    • Profile picture of the author jordonmartell
      Originally Posted by techforums View Post

      You can get it so by,
      Get Instant Email Updates with IMAP IDLE in Mac OS X Mail


      but apart from this I have No idea...
      That's the best way
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  • Profile picture of the author Terry Crim
    It's much easier to go with a 3rd party service such as mailchimp.

    To host your own solution the only hosting that allows bulk email to be sent out is a dedicated server or VPS plan. Though like mologic said there is configuration procedures you have to go through to correctly set it up, including adjusting or eliminating the email sending level which I would not recommend eliminating the amount of emails going out in an hour but would up it quite a bit.

    Starting out, I would just go with a 3rd party service though.

    - T
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  • Profile picture of the author lvnworks
    Aweber is best for this. You can organize everything with regards with email markting in Aweber.
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  • Profile picture of the author techwpblog
    i will recomend aweber also...
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  • Profile picture of the author DragosRoua
    A third party would be better for many reasons. In time, your (local) mail server may get blacklisted if you do send a lot of emails. That means you will actually send emails but they will be stopped by the recipient anti-spam filter. It's a mess to get out from those blacklists. Third party providers (also recommend aweber) have proper mechanisms in place to avoid this.
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