Step 1 Content, stuck on step 2

3 replies
  • SEO
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Hello all,
I'm really new to SEO and have tried searching the forums... but am not coming up with anything so even if your answer is just the correct term to search I'd be much obliged.

I have a site I've been running paid traffic to for a year selling products. I also have a lot of unique quality content (hired a professional writer, it's good quality work) that's on the site in the form of a blog, reviews, Q & A's, etc. Overall we're doing pretty well as far as SEM goes (quality scores, cpm, etc.).

But I'd like to work on building up our organic traffic. Looking at competitors, we're doing everything technically the same, but have a lot more unique content, but aren't nearly as old/established. We're working on trying to get our writer to guest post on major blogs and working on helping out some of the product companies directly with marketing and they'll link to us. But that's a lot of work (which we're fine doing), but I don't really see any of our competitors doing any of that.

So I guess my question is, are we on the right track? Is there something more we can do? I've read constantly "don't buy backlinks or article submissions"... or pretty much anything on Fiverr xD. Is there a good, legitimate source that we can trust with helping us with our SEO? Or is what we're doing, contact by contact the extent of what we can do, and should consider hiring someone part time to work more aggressively at getting our writer's stuff onto other sites?

Thank you for your replies!
-Daniel
#content #seo #step #stuck
  • Profile picture of the author paulgl
    Hardly anybody worth a darn selling products, real products,
    gives a hoot about unique content. Ever been to amazon?

    In that genre, you are better off doing marketing, as in
    advertising. Yes, that's paid links. Google never said to
    not buy or sell links. They themselves are King of the World
    when it comes to selling paid internet advertising.

    Look at the latest success story. Wayfair. They advertise.
    A lot. Although they have been around for a long time,
    you never real heard of them until....they started advertising.

    Of course they also had millions to expand...

    Which is why selling products is a bad thing to try and SEO.

    Brand names just have a lock.

    Paul
    Signature

    If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author scottmacair
    Welcome to the forum Daniel,

    if you want to increase traffic from the organic channel you need to mainly look at two things.

    1. Get your on-page SEO right. There are a many articles on this topic but you might start here: On-Page Ranking Factors - SEO Best Practices - Moz

    2. Work on getting links to your site form other relevant sites. If you sell products you might ask bloggers in the same niche to review or host a giveaway for one of your products etc.

    I would not outsource the SEO as there's a very good chance you'll get burned. Sorry to sound negative on this point but it's the truth.
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    • Profile picture of the author majidaniel
      Thank you for your replies!

      @paulgl: As for marketing, I said in the original post we are already investing heavily into SEM. We have a very active user inflow + purchase rate, and have the time and now have money to invest into working on SEO. At the end of the day ranking for something like "top 10 waterslides" is still a great way to add more revenue... and long run it'd be nice to build a brand that just simply ranks on Google because we offer products as well as good editorials (reviews & recommendations)

      @scott. Thanks for the link, I will read through it. And yeah... I was hoping there were some respectable consulting companies out there that do SEO. But you seem to be right, most make "rank top 3 in 30 days!" types of claims which are obviously bad... I'd be happy with a longer term deal like "let us help you contact bloggers and do the legwork for spreading your content for a monthly fee". It's seeming like hiring someone in-house part time to find and contact relevant bloggers & similar is hte way to go.
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