Backlinking to the root domain or blog posts?

19 replies
  • SEO
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Hi Warriors,
I'm doing SEO on one of my websites and sometimes I find easier to backlink a blog post (of my website) instead the root/homepage of my website.
My question is: if I backlink a blogpost instead of the main homepage, would the homepage still get ranked higher?

Also, I'm usually backlinking different pages (different posts of the blog), If I split the backlinks between different pages (one time linking to a post, another time to another), will the whole site get ranked up? Or the backlinks only work on particular and precise url without giving any boost to the rest of the site?

Thank you in advance for the answers.
Kind Regards
Andrea Rillo
#backlinking #blog #domain #posts #root
  • Profile picture of the author Kung Fu Backlinks
    I would say that depends on the context of the link.

    If you're placing a contextual backlink on a 3rd party site and the reference is more relevant to a blog post, then there you have your answer; on the other hand, if you're placing a link that is a little more general in context, aim it at the frontpage.

    At the end of the day, you want a healthy mix of both. Don't forget, having a good internal linking strategy in place will help distribute some of that 'juice' anyway.

    As for which page will rank for what... depends on the page relevancy to the search term used.

    Here's a good read on mapping our your keyword / link strategy and not competing with yourself:
    Use Keyword Mapping to Stop Competing With Yourself
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  • Profile picture of the author yukon
    Banned
    You could use an internal page as a relevant buffer, where the only on-page instance of the target keyword is a single exact match anchor-text internal link pointing back to the Home page (or whatever page you want).
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    • Profile picture of the author Andrea Rillo
      Originally Posted by Kung Fu Backlinks View Post

      I would say that depends on the context of the link.

      If you're placing a contextual backlink on a 3rd party site and the reference is more relevant to a blog post, then there you have your answer; on the other hand, if you're placing a link that is a little more general in context, aim it at the frontpage.

      At the end of the day, you want a healthy mix of both. Don't forget, having a good internal linking strategy in place will help distribute some of that 'juice' anyway.

      As for which page will rank for what... depends on the page relevancy to the search term used.

      Here's a good read on mapping our your keyword / link strategy and not competing with yourself:
      Use Keyword Mapping to Stop Competing With Yourself
      What do you mean when you say to aim it at the fronpage?

      Originally Posted by yukon View Post

      You could use an internal page as a relevant buffer, where the only instance of the target keyword is a single exact match anchor-text internal link pointing back to the Home page (or whatever page you want).
      You mean linking the homepage inside the blogpost with an exact match anchor text?

      Thank you both for the advices
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  • Profile picture of the author mlmworld
    Backlinks to post will rank up the main domain
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    • Profile picture of the author drinstech
      Originally Posted by mlmworld View Post

      Backlinks to post will rank up the main domain
      Are you sure? Have you any official reference?

      As I know, backlinking to main domain helps to increase domain authority, page authority,
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      • Profile picture of the author SEO Power
        Originally Posted by drinstech View Post

        Are you sure? Have you any official reference?

        As I know, backlinking to main domain helps to increase domain authority, page authority,
        He's right. A backlink to an internal page will pass link juice to that page which will in turn pass link juice to the homepage and other pages of the site.
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  • Profile picture of the author edpudol1973
    It is a good practice sending link to your blog post specially if the link is from page that related to it. Proper link silo will benefit the home page and other part of the site from the juice gained by the page that received inbound link.
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  • Profile picture of the author SEO-Dave
    Linking to any page on a site will help every webpage on the site since aged backlinks generate trust/authority and interlinking internal webpages passes PR through a site.

    If your home page has a difficult SERP direct links to it will pass more direct link benefit for the home page SERPs, so from an individual webpage and it's SERPs perspective direct links are stronger.

    However, a domain with only home page links with perfect anchor text is not natural, if you relied on only natural links (you never built a link), there would be links through out the site with a variety of anchor text, some good, some not so good.

    Google is far from perfect at determining natural vs unnatural link patterns, but it's getting better all the time (and there's always manual reviews).

    Over 10 years ago SEO's would be happy with footer sitewide backlinks with perfect keyword rich anchor text. Around 8 years ago your average SEO would aim for as many links (avoiding sitewide links) directly to the webpage you wanted ranking with an exact match anchor text to the SERP targeted with the links being from any part of the webpage.

    Most SEO's don't work that way today, now it's contextual links (from within content: so avoiding footer and sidebar links) with a variety of anchor text, some exact match, some covering related phrases, others not keyword rich anchor text.

    There's a move towards making a built backlink profile look like a natural backlink profile. IMO it's only a matter of time before Google has an algo that is close to how a human would analyse a backlink profile.

    Makes sense to aim for natural looking now, won't have to change the links in the future.

    David
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    • Profile picture of the author yukon
      Banned
      Originally Posted by SEO-Dave View Post

      Linking to any page on a site will help every webpage on the site...
      Good grief...

      You could have pages buried on a domain that will never see the light of day in the SERPs without directly linking to the page or at the very least one page level up/down on the URL structure which would then be a weaker link but still better than the BS claim that one link helps every page on a site.
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      • Profile picture of the author SEO-Dave
        Originally Posted by yukon View Post

        Good grief...

        You could have pages buried on a domain that will never see the light of day in the SERPs without directly linking to the page or at the very least one page level up/down on the URL structure which would then be a weaker link but still better than the BS claim that one link helps every page on a site.
        Again showing your lack of SEO knowledge.

        Do you even understand how PR flows through a site via internal links?

        Go stick with your manually crafted HTML webpages from the 1990s and leave SEO advice to the experts.

        David
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        • Profile picture of the author yukon
          Banned
          Originally Posted by SEO-Dave View Post

          Again showing your lack of SEO knowledge.

          Do you even understand how PR flows through a site via internal links?

          Go stick with your manually crafted HTML webpages from the 1990s and leave SEO advice to the experts.

          David
          I'll run circles around your crapping dynamic links that change every single time you update a category. Your pages will be bouncing all over the SERPs while your scratching that noggin trying to figure out what happened. Doh!

          Dynamic links either internal or external is literally the dumbest idea anyone has ever associated with SEO silos.

          Nice job on the daily SEO blunder.
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          • Profile picture of the author SEO-Dave
            Originally Posted by yukon View Post

            I'll run circles around your crapping dynamic links that change every single time you update a category. Your pages will be bouncing all over the SERPs while your scratching that noggin trying to figure out what happened. Doh!

            Dynamic links either internal or external is literally the dumbest idea anyone has ever associated with SEO silos.

            Nice job on the daily SEO blunder.
            And yet you lack the confidence to show your domains here.

            I can prove my SEO skills and rankings, what about you Yukon, for all we know you don't own a single domain that ranks for even a semi-competitive SERP.

            Here's some info about one of my unimportant sites, 86,000 visitors last month: stallion-theme.co.uk/making-money-online-with-a-funny-jokes-site/comment-page-3/#comment-47448

            Took a Webmaster Tools Screenshot just for you.

            That's called SEO proof Yukon, where's yours?

            The tighter niched a category is, better the links siloing is and it's automated.

            David
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  • Profile picture of the author SEO-Dave
    BTW Yukon, stop trying to misquote me, I did not say:

    Linking to any page on a site will help every webpage on the site...

    I said:

    Linking to any page on a site will help every webpage on the site since aged backlinks generate trust/authority and interlinking internal webpages passes PR through a site.

    There are two aspects to the reason why all links (assuming the link in themselves don't generate a penalty, paid links for example) to a domain: Google trust/authority and the link benefit flowing through the site vis internal links.

    If you don't understand this, you shouldn't be giving SEO advice to anyone.

    David
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  • Profile picture of the author buft
    Originally Posted by Andrea Rillo View Post

    Hi Warriors,
    I'm doing SEO on one of my websites and sometimes I find easier to backlink a blog post (of my website) instead the root/homepage of my website.
    My question is: if I backlink a blogpost instead of the main homepage, would the homepage still get ranked higher?

    Also, I'm usually backlinking different pages (different posts of the blog), If I split the backlinks between different pages (one time linking to a post, another time to another), will the whole site get ranked up? Or the backlinks only work on particular and precise url without giving any boost to the rest of the site?

    Thank you in advance for the answers.
    Kind Regards
    Andrea Rillo
    I think it is important to ensure the relevant page while building back links. If your article is related to home page, you must link to your home page.
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  • Profile picture of the author alexjames212
    The page you want to boost in the SERP's should be linked in your backlinking efforts. if you wish to boost your home page, linking to blog page wont help.
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    • Profile picture of the author SEO-Dave
      Originally Posted by alexjames212 View Post

      The page you want to boost in the SERP's should be linked in your backlinking efforts. if you wish to boost your home page, linking to blog page wont help.
      That's wrong.

      Do you think the only way a webpage ranks high in Google is if it has direct links from other sites?

      If so why bother with internal links at all???

      Internal links alone can power a deep webpages SERPs with no links from other sources (only internal links). Go do some basic SEO research, links pass SEO benefit, internal links are links they pass PR.

      Search Google for "Best Meme Generator WordPress Plugin", my sites top 10 for that long tail SERP (it's not a hard SERP) with a single unimportant internal link. Just one internal link from an article and it's top 10. Would be higher if I added more internal links, but don't care about the SERP.

      As long as a site is interlinked (no orphan webpages with no incoming/outgoing links) PR benefit flows through a site to all webpages. There is more direct benefit from a direct link to a specific page, but the links to home help all pages on the site, links to deep content help the home page SERPs and other webpages SERPs because the link benefit (PR) flows through a site via internal links.

      This is basic SEO 101.

      David
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  • Profile picture of the author Fary
    well, let me thank everyone who gave advice before me. I just want to add a strategy or you may call it an 'idea' of how you can manage inbound links to your domain.

    When trying to establish SEO backlinking plan, always see what your direct competitors are doing. You need to check whether they are ranked with Home page or internal page. You then need to know how many backlinks and from where they are getting them. For this I use a tool called SEO SpyGlass.

    Ranking EVERY page in your website is not practical, but ranking a particular page for a specific search term will require you to follow a better strategy for backlinking than your competitors to be practical. So you asked:

    if I backlink a blogpost instead of the main homepage, would the homepage still get ranked higher?
    The answer is yes! but let me ask: is this really helping you to beat your competitors by your blog post? If the answer is yes too then you are on the right track.

    My best wishes,
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  • Profile picture of the author Afiqfikri Daud
    Create backlinks to blog post.

    In blog post, you are also can target long tail keywords. Not just specific keywords
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  • Profile picture of the author patco
    I would always build to the article page. This way you rank higher and higher your article page and after all the root also get a link juice (if it has an internal link to your homepage (like a banner / menu in the header, etc.)
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