Last couple of days I'm constantly building my PBNs and to be honest learning about how to build the safest PBNs took me a lot of time and money. But I want to make this 2015 is all about giving so I decided to share with you all of my knowledge about building the safest and powerful PBN setting process.
This will be a 4 part of post and I'll publish the one part at each day to avoid the information overload. And you can be sure I'm not hiding anything back from you, all is yours for free. Hope you guys find it useful.
And I'm not going to bluff so much about it because as I told you the content is huge enough. Hopefully at the end of this post you'll have a more deep understanding about how to build PBNs.
Even if you're veteran I'm sure you'll find couple of gems in this post that you've never heard.. And if you're a total beginner don't worry, this will be a full step-by-step guide to setting up PBNs with the safest possible way.
So let's get started...
There're 4 main categories when it comes to build a PBN. And I'm gonna cover each one of them with couple of sentences in that part to give you an idea about them.
Also keep in mind PBNs are still the blood of the SEO (don't even question about if it's still working or not, of course it's working but need to be carefully setting ups - people who can't deal with that hard work simply say "it doesn't work" but if you're willing to make it work then it really does.
Enough said, lets hop into it:
1) Domain: Everything starts with the registration, but there are couple of steps inside of this section such as unique accounts, email addresses, whois/fake info etc.
2) Hosting: People say "guys! don't complicate things" yup they're right but when it comes to PBNs if you miss any of those small steps no matter how other things are perfectly setup you won't get any results in spite of your hard work. And hosting is where most people lose themselves in it. But with my help hopefully you'll understand that part of PBN much more easily.
3) Theming: Most people don't even know and think about it. This part is included both setting up CMS (mostly Wordpress and others) with the right way and theming up the site with unique way. The only thing I want to emphasize for that part is try to build PBNs that looks similar to normal websites BUT without spending that amount of time/money and energy on it plus avoiding to use same patterns over and over again when doing this. This is a huge part!
4) Others: (content, network management and powering up the PBNs):
-Content: Even if you think you know that part, I'll give you couple of ideas that help you to produce much more unique content without spending more money and time!
-Network management: In that part I'll mention about what kind of excel sheets I'm using to keep track of all my network without going crazy - oh if you have couple of PBNs then you know what I mean
-Powering up: This strategies will help your money sites to get out from Google's 1 month sandbox and rank much more faster.
Enjoy the article and btw I put many nights into that post and I hope you will find it useful.
I chunk it down things in step-by-step easy to follow modules. Without further ado let's hop onto it...
I know most of you guys buy your domains for PBNs from GoDaddy auction which is perfectly fine.
But you shouldn't put all your eggs into the same basket. And this is the whole concept about building PBNs, you'll see this in upcoming modules too. If you can differentiate your options then it'll left next to nothing as a footprint.
When it comes to using different registrars here's what I do:
1- I try to use other big domain seller's auctions too, such as namejet, snapnames, dynodot even I buy europeon/asian tld domains from domain agencies in that countries by paying an extra fee (for example I've just bought pr5 legitimate domain has high TF,DA,PA and lots of backlinks for $60!)
2- If I choose GoDaddy after I bought the domain I wait 60 days after that, then I transfer them to other registrars for the sake of safety (especially after Google attacked the PBNs)
So if you have more than 20 PBN domains in your GoDaddy account why not to transfer them toward to namecheap (it's cheap and also gives privacy for free)
Make sure to use only widely known registrars.
Tip: Here's some money saving tip for you guys, especially this information can save you lots of money if your domains are up to expire right now.
For my GoDaddy domains when their expiration dates close it makes me nervous, they're asking close to $20 for one domain renewal and they don't give any coupon for renewals, sucks!
What I do is, I simply transfer those domains to NameCheap or other registrars that way I both save money from renewal process but I also get free privacy protection for only $9! The process may come little bit daunting but if you're on the budget it's a life saver.
The 2nd step in that part is the actual registration process. There're three pills to swallow.
Red one is using different registrars with different accounts and emails for every domain registration process. But it's literally pain in the butt.
The blue one is using different accounts for the same registrar sites or - what I'm picking is - changing the registrar site for per 10-15 domains.
The yellow one is - I'm picking this one too - using the same registrar with the same account but then updating the contact information or buying privacy for every new domain. Warning: to be safe don't put more than 20 domains into the same account - this is my max.
-Use different email addresses: If you want to go with the first route then you need to buy or generate email addresses by using software. I prefer to use fiverr for that, I was able to buy 15 yahoo, hotmail and gmail phone verified accounts, pretty handy.
Or use info/support/admin/fake name @domain.com of course you can not use this method when you are registering a new account but you can use it when you change the contact information after you bought the domain from your usual account. This looks more legitimate.
Whois: This step is differentiate according to which way to go aka red, blue or yellow one?
If you're going to open different accounts for each registrars then you can use the fake info when the registration process, that way you don't have to change it again. Or use your real information but apply privacy to that domain or even you can change the contact information after that but it'll be pointless to do with that step.
For fake information there're couple of things to consider. When using fake name generator don't copy and paste all the info, mix it up. Such as at first use the randomly selected name then regenerate last name and regenerate the address and so on to be ultra safe.
Even for names you can miss spell it, change things little bit, for address use your friends or relatives real address etc No matter what you do just don't repeat the same info over and over again. For .uk domains I prefer to use only addresses in England.
When it comes to privacy there're two important things about it. The first one; don't use it for all of your PBNs as again try to mix it up, the whole point is if Google finds your whole PBNs (knock the door!) and put them as a string and look into them what they will see? All of them has privacy as a whois - this is much beter option than the same whois info but again we're putting so much energy into it why to risk it, right?
Network Solutions warning:
The second important thing is if you have domains on Network Solutions or register.com and if you have privacy on them then this information can save your PBNs from future de-indexing of course if they didn't get hit already.
Guys Network Solutions use different kind of privacy service "Perfect Privacy "and this privacy service is not really hide things from Google and that's why most people's perfectly fine setup PBNs got hit just because this little "no way to know" detail.
So if you have domains on there with privacy attached then go check them now and remove the privacy, use other methods that I mentioned above. And try to use mostly known registrars when you want to put privacy on your domains.
Lastly before moving onto hosting section go check out which version of your PBN has the most juice aka with www or without it. Hint if the domain is older than 2007 mostly the www. Version has the most of it. And take a note of it, you'll need it at the next step. (check the metrics via majestic and moz and write them down)
Tip 1: If GoDaddy asks you to 2nd step of verification after you changed your contact info, tell them I'm doing this for client of mine so that's why I'm changing the contact information. (this gem is from Stephen Floyd)
Tip 2: Be sure to put all those information into one big excel sheet, you'll need them along the way. (registrar name, login details, domain, whois, metrics etc.)
This is all about domain part, I tried to cover every single minor detail about it but if you have questions let me know, I'll try to answer.
2nd Part: Hosting
Hi guys! Here's the 2nd part of the building safest and powerful PBN series. Today I'm going to cover all about "Hosting". I know from experience this is the most confusing step for many of us, I was spending weeks on that part to be sure about I'm not doing anything dumb. So I tried to explain everything as a step-by-step manner to avoid any confliction, let's dive into it...
Secret 1: Setting Private Name Servers:
Nobody does this literally but this is a pretty bad ass method to hide your footprint from Google. Basically what does this is hiding your host account's nameservers from Google.
For example when you buy a hosting account from Hostgator they give you a nameserver something like "ns20.hostgator.com and ns21.hostgator.com "
And you're going to see that in a minute but when you want to use shared hosting account for couple of your PBNs (even if they have unique IPs or even if this host account hold thousands of other sites such as hostgator) still you have to use that same nameservers again and again so obviously it's a huge footprint!
Though nobody talks about that but I want to give you guys a solution for that problem that I'm using for myself.
As you guessed the solution is using private name servers, it's simply looks like that "ns20.yourdomain.com and ns21.yourdomain.com"
You can give any "ns" number you want to give such as ns1/ns2 or ns1465/ns1466 it really doesn't matter but as always be sure to mix things up to be safe, that's the whole point right?
So let me explain how to set up your private name servers. Though this process can change for each domain registrars but if you understand the point of it, you can ask help from your registrar for that.
I'm going to explain this for GoDaddy accounts:
1) Go to your Godaddy account -> Domains -> Launch -> Click on the domain you want to setup -> Scroll all the way down and you will see "host summary" -> Click on "add" > Use any kind of number for your ns as I talked about above, for an example let's say: ns27 and enter your IP manually (for that Go to your cpanel and take note of your IP ) -> then you need wait a 1-2 min to do the same settings for your second ns -> set up the second one like as before.
At the end of this process your nameservers will be like ns27.yourdomain.com and ns28.yourdomain.com
2) Go to your cpanel account -> click on "Simple dns Zone editor" -> copy/paste the same nameserver that you created at step 1 (ns27.yourdomain.com and ns28.yourdomain.com )and enter your IP again to that section -> do the same thing for setting up to the 2nd nameserver
3) Go to godaddy -> click on "set nameservers" -> set your namservers that you've just created at 1st step.
You're done with private nameserver settings, if you use any other registrar you can ask help them to setup your namservers like that one or just make a quick Google search to find it out.
People complicates that stuff so much, I was too, but luckily for you I'm going to make things super easy so you can immediately go and apply things for your PBNs.
First thing first; when it comes to PBNs I never use any kind of SEO hosting.
Doesn't matter if they give me unique C or A class IPs, doesn't matter if they use different locations, doesn't matter if they give me an unique cpanel account , I just don't use them. I'm not saying they don't work but if I'm going to put so much work into my PBNs then I don't want to take that risk, use your own judgment.
The whole point of using SEO hosting, cheap hosting, A/B/C class hosting are being random and looking like natural, that's all it is. If you make your decisions according to that fact then your job will become much more easier.
So I don't want to use hosting companies which are special for SEO experts, I don't want to use cheap hosting for all of my PBNs because most of other PBN owners use their IPs too aka bad neighbors.
Here's my hosting strategy:
There are so many ways of hosting your PBNs, but I will be only covering ways that I found has much less footprints which are shared hosting from big companies, cheap hosting and CDN networks.
1) Shared hosting: I use this option for 2/3 of my PBNs. Simply I buy shared hosting account from big and widely known companies, this is the key. You can find lots of premium level hosting companies by going to https://www.cloudflare.com/hosting-partners
So I'm choosing random host services from that list let's say "hostgator" and I'll go there and buy "baby" or "hatchling" brand new accounts by using fake email and login information. And to be safe I only pay it via Paypal.
And I only use 1 to 3 PBN domains for each of those shared accounts. Most of the time I mix things up such as I buy baby account for only one of my PBN then I buy hatchling account to hold 2 -3 of my PBNs and so on. This is fine because those shared accounts are used by thousands of legitimate websites so it's not a big deal to hold 3 of my site in the same account.
Of course there are couple of catches at here:
a) Make sure to change nameservers to private nameservers for each of those domains
b) Because we're putting our 3 PBNs into the same shared account the SOA record email will be the same for 3 of them. So you should not use those 3 PBNs together when linking out to same money site, if you put all those information to an excel sheet you can make your decisions easily (which one to use for your same money site) but of course it's a painful process.
c) Use different email addresses for each host registrars/accounts, if you do that you don't have to worry about your SOA record things. (only when you put 1 domain into the 1 hosting account)
d) This is optional but if you want you can buy dedicated IPs for your other PBNs into that same shared account to diversify things. But still it's a big no to use them together for the same money site, Google can still see that all of them has the same SOA record email...
e) This is biggie; use CloudFlare to cover up almost all of your possible footprints such as: nameservers, IPs, SOA record email, good neighborhood. But I'll cover this in a minute.
However if you want to be a super safe then use only 1 PBN for each hosting accounts. Without a doubt this will be a costly but it gives you a peace of mind.
2) Cheap hosting: I use cheap hosting accounts too. But I definitely stay away from popular ones, it's a huge footprint! Instead of I'm trying to find ones that not known widely and I only put my 1 domain into those accounts.
This gives me fresh IPs and locations, just as always be sure to use different email addresses for each of those host accounts.
And I only use cheap hosting 2/10 of my PBNs for the sake of diversification, as you know Google de-indexed most of the PBNs that used those cheap hosting IPs.
3) CloudFlare hosting: This is pretty good hosting option, and its absolutely safe and free! So this makes for us to use CloudFlare as our powerful weapon..
You may wonder why we can't use it for all of our PBNs if it's that safe but as always the point is being random and putting all of your domains into the same hosting won't look natural.
It's really easy to setup and even you can put multiple of your PBNs into the same shared hosting account then simply setup CloudFlare for those domains then you're done!
To make it clear here's how it works: you buy your shared host account and lets say you put 3 domains into that account. Then you can point 2 of those PBNs to CloudFlare to hide your ass!
It's really easy to setup and you can go to youtube to search how to setup Cloudflare hosting to your domain, if you have any hesitations hit me a pm I'll help you out.
I prefer to use it when I put multiple domains into my shared accounts, that way all things look natural...
It gives you a unique CloudFlare nameserver with bunch of unusual names, it gives you a different IP address that thousands of legitimate websites use, and it sets an automatic unique email address for the SOA record, well what can you ask for more?
Just don't abuse it, I only use CloudFlare for 3-4/10 of my PBNs.
Btw if you don't know about SOA record then here's simply what it is: mainly this shows your email address that you use when you buy your hosting account. The only thing you need to change and be careful about with that part is having a different email address for each of your hosting accounts.
You can check if it shows your real email address or not by going to this site: DNS Lookup - MxToolbox
Change Email Address:
1) Be sure to update your email if you're using your real ones. You can change it by going to your cpanel -> contact section and edit from there.
2) Also if you used your real email then you need to change your SOA record email too (yeah that one became pretty famous!) Again you can check out youtube to find out how.
3) Be sure to use the same email address for your whois info, cpanel contact email, SOA record email and also use the same one when you set up your Wordpress fort he same domain to be consistent.
Hope you enjoyed so far and let me know if you have any questions about hosting.
Tomorrow's part will be about Theming!