Does google also use the date of published content in its ranking ? Does old content still show ?

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For example , will the published date of my content that shows on the website tell Google whether my content should be among the first results ? Because I have an advertising websites where people post ads , each ad will show the published date of the ad , some ads are from 2013 , will those ads still be shown in the search engine results or should I just remove the published dates so they can still be shown in 2015 ? I'm afraid old content may be useless or am I worrying too much ?
#content #date #google #published #ranking #show
  • Profile picture of the author Cthulchu
    Google mixes the content. It's willing to offer diverse results that would include not only topic or "action" diversity, but the "freshness" diversity as well.
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  • Profile picture of the author yukon
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    You can change the date shown in the SERP to whatever you want, it has nothing to do with the original date the page was indexed/cached. I tweak the SERP date for evergreen content so traffic isn't thrown off by seeing an old date, evergreen content doesn't expire. I have 2008 pages with SERP dates days/weeks old.

    Obviously Google uses the date for news related niches but overall I don't see dates having an impact on ranking pages.
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    • Profile picture of the author mase857
      Originally Posted by yukon View Post

      You can change the date shown in the SERP to whatever you want, it has nothing to do with the original date the page was indexed/cached. I tweak the SERP date for evergreen content so traffic isn't thrown off by seeing an old date, evergreen content doesn't expire. I have 2008 pages with SERP dates days/weeks old.

      Obviously Google uses the date for news related niches but overall I don't see dates having an impact on ranking pages.

      Yukon , how can I change the dates ?? simply update the published dates of my content so Google will update it too ?

      Let me know.. Thanks
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      • Profile picture of the author yukon
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        Originally Posted by mase857 View Post

        Yukon , how can I change the dates ?? simply update the published dates of my content so Google will update it too ?

        Let me know.. Thanks
        Here's what I do with Wordpress/themes:
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        • Profile picture of the author mase857
          Originally Posted by yukon View Post

          Here's what I do with Wordpress/themes:

          WOW thank you SOOO much Yukon , you're the best !!! One question though , since the published dates of the content of 2013 is old , if I update the dates with PHP , will Google bother re-indexing old content that it has already indexed with the new updated dates ? Does google basically go back to your very first content of couple years ago and re-index that ? I am just making sure so that I know whether my 2013 content will be re-updated
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          • Profile picture of the author yukon
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            Originally Posted by mase857 View Post

            WOW thank you SOOO much Yukon , you're the best !!! One question though , since the published dates of the content of 2013 is old , if I update the dates with PHP , will Google bother re-indexing old content that it has already indexed with the new updated dates ? Does google basically go back to your very first content of couple years ago and re-index that ? I am just making sure so that I know whether my 2013 content will be re-updated
            There's multiple parts to this.

            On-page SEO:
            Remove all old dates on the webpage & add your new date (whatever date you want shown in the SERP listing).

            XML Sitemap:
            Inside the xml sitemap change the Change Frequency parameter to Daily. If you have a site with thousands of internal pages you might want to tone that down with the xml sitemap Change Frequency parameter set to Weekly. That way Googlebot isn't killing server load on a shared host.

            Add the sitemap.xml to your robots.txt file so Google will keep seeing you want the pages indexed/reindexed (whichever you need), example:

            Code:
            Sitemap: http://domain.com/sitemap.xml
            Webmaster Tools:
            • Submit your xml sitemap to Webmaster Tools.
            • Fetch as Google your robots.txt file/URL with Webmaster Tools.

            The goal here is to setup your live webpages to show whatever date you want then get Google to return to the page/s & reindex, which in turn will have Google update the SERP listing date.

            Once this is setup it's all on auto-pilot for new pages as they get added to the xml sitemap. It's usually faster than waiting on Google to crawl deep links on their own.
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            • Profile picture of the author mase857
              Originally Posted by yukon View Post

              There's multiple parts to this.

              On-page SEO:
              Remove all old dates on the webpage & add your new date (whatever date you want shown in the SERP listing).

              XML Sitemap:
              Inside the xml sitemap change the Change Frequency parameter to Daily. If you have a site with thousands of internal pages you might want to tone that down with the xml sitemap Change Frequency parameter set to Weekly. That way Googlebot isn't killing server load on a shared host.

              Add the sitemap.xml to your robots.txt file so Google will keep seeing you want the pages indexed/reindexed (whichever you need), example:

              Code:
              Sitemap: http://domain.com/sitemap.xml
              Webmaster Tools:
              • Submit your xml sitemap to Webmaster Tools.
              • Fetch as Google your robots.txt file/URL with Webmaster Tools.

              The goal here is to setup your live webpages to show whatever date you want then get Google to return to the page/s & reindex, which in turn will have Google update the SERP listing date.

              Once this is setup it's all on auto-pilot for new pages as they get added to the xml sitemap. It's usually faster than waiting on Google to crawl deep links on their own.
              Yukon , I can't thank you enough ... In the SEO world , you rule !! I like all your posts. Quick question though ... If google sees that all ads like always updated to today's date for example , will that still look natural to Google ?? Isn't there a risk ? My sites has over 16,000 (sixteen thousand) classified ads , if they're always showing today's date , isn't that going to look weird to Google ? I am not sure if they have that in their algorithm or something.
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              • Profile picture of the author yukon
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                Originally Posted by mase857 View Post

                Yukon , I can't thank you enough ... In the SEO world , you rule !! I like all your posts. Quick question though ... If google sees that all ads like always updated to today's date for example , will that still look natural to Google ?? Isn't there a risk ? My sites has over 16,000 (sixteen thousand) classified ads , if they're always showing today's date , isn't that going to look weird to Google ? I am not sure if they have that in their algorithm or something.
                You can use whatever date you want on each page with some php code, 16,000 ads/pages, divvy it up over a span of the last 3 months (example: always the last 3 months).
                • 16,000 (ads/pages) / 90 (days) = 178 (ads/pages per day)

                Having 178 ads/pages/dates per day on a classified site isn't unusual. Update each ad/page/date once every 90 days with php (example).
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                • Profile picture of the author mase857
                  Originally Posted by yukon View Post

                  You can use whatever date you want on each page with some php code, 16,000 ads/pages, divvy it up over a span of the last 3 months (example: always the last 3 months).
                  • 16,000 (ads/pages) / 90 (days) = 178 (ads/pages per day)

                  Having 178 ads/pages/dates per day on a classified site isn't unusual. Update each ad/page/date once every 90 days with php (example).
                  Thank you Yukon , I'll definitely follow your advise ... I'm wondering if the last 3 months is still recent recent enough or not old for Google but I'll start implementing that and see if it brings back some traffic. Thanks again man .. I gave you thanks on all the posts on this thread.
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  • There are many parameters, if you having a news source or news site and you post out anything unique first then it will start showing your website on top. But if the news is common and for group of people then chances increases as other bloggers or editors will also pick news and release out same. In that case authority and popularity of website gets count..
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    Lance Bachmann

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  • Profile picture of the author mrhmamun
    you can update your every post to resolve this issue or delete old ads.
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