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Site redesign effect of rankings?

by Xelaetaks
9 replies
  • SEO
    • |
If you redesign your site to a better design and keep all urls the same should it likely not be a problem?

Thanks
#effect #rankings #redesign #site
  • Profile picture of the author MikeFriedman
    A site redesign is about more than just the URL structure. Any redesign could have a positive or negative impact on rankings.
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  • Profile picture of the author King Manu
    The design of the webpage can influence many thinks : speed, usability, user experience etc. And these thinks influence search engine ranking.

    So, if your new design is better looking, better loading etc, you should see an improvement.
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  • Profile picture of the author bertieallsorts
    I recently had a site redesign done, well as recent as just before christmas 2014, their was thousands of lines of code, image tags, meta tags, css and all the rest of it, paid alot of money for a firm to pull out all the crap and rehaul the website professionaly and they did

    the result was the site ranked page 2 position 7, 1 weeks after the redesign it ranked page 1 position 2

    so yes it can have a significant impact on the engines (website structure is very important)

    Bertie
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  • Profile picture of the author LimitlessTraffic
    It depends on the purpose of the redesign. If you're reducing speed and bounce rates then it will have a positive effect.

    But it could definitely change it instantly as heaps of the coding is changed.
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  • Profile picture of the author sojibrahman
    A good pre plan for web redesign can rank up your website. Because when you re design your website lot's of things can be changed like coding standers, contact position, style, usability, Text to HTML ratio and more.

    So if you think that you can make your website better then previous then you can redesign your web page. But you must take care of your URLs.
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  • Profile picture of the author kulwantnagi
    Here are 2 killer case studies.

    The Impact of My Blog Redesign on Engagement and Opt-Ins - Niche Pursuits
    Blog Redesign Exercise: What Do You Think?

    Read them and understand what you are looking with your redesign.
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  • Profile picture of the author SEO Power
    Originally Posted by Xelaetaks View Post

    If you redesign your site to a better design and keep all urls the same should it likely not be a problem?

    Thanks
    I've seen ranking changes (mostly positive) by merely changing themes on some of my WordPress sites, so it's possible your rankings may be impacted by a redesign even if there is no change in url structure.
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