Question for Warrior experts on PPC, quality score and "mini sites"
- SEO |
Hi gang,
I've setup a new website using WordPress, and this site is strictly for the purposes of promoting a single affiliate program that I'm involved with. It has a good payout and a good conversion rate, so I'm looking to drive traffic with PPC. I see most other affilates are NOT doing this so I think it's a shot at good money (and the product really is solid).
The advice I got was to do this:
1) Have about 15 articles written on major keyword topics related to those that will show up in my PPC campaign. This will make the site look legitimate to Google and help my quality score (and the articles are real content).
2) Create a landing page or several landing pages on the site, where you send PPC traffic to. Link to your articles on the landing pages so Google sees you are giving you readers a path out of that landing page. No need to make the links ultra-prominent, just make them exist and don't over-hide them.
So ... here's the question. I have access to a LOT of pre-written articles from the vendor. They are great articles. I see they have published the articles on their website AND on ezine articles in exactly the same format. it isn't hurting the ranking of their ezine articles submissions, so I can't see how it would hurt me.
To save time and money i'd like to just post the existing articles (with bio and permission statement) to my site.
Does anybody think this will pose a problem to my inevitable quality score for my PPC campaign? In other words, is it essential to have *original* content on the site where my PPC campaign points?
I've setup a new website using WordPress, and this site is strictly for the purposes of promoting a single affiliate program that I'm involved with. It has a good payout and a good conversion rate, so I'm looking to drive traffic with PPC. I see most other affilates are NOT doing this so I think it's a shot at good money (and the product really is solid).
The advice I got was to do this:
1) Have about 15 articles written on major keyword topics related to those that will show up in my PPC campaign. This will make the site look legitimate to Google and help my quality score (and the articles are real content).
2) Create a landing page or several landing pages on the site, where you send PPC traffic to. Link to your articles on the landing pages so Google sees you are giving you readers a path out of that landing page. No need to make the links ultra-prominent, just make them exist and don't over-hide them.
So ... here's the question. I have access to a LOT of pre-written articles from the vendor. They are great articles. I see they have published the articles on their website AND on ezine articles in exactly the same format. it isn't hurting the ranking of their ezine articles submissions, so I can't see how it would hurt me.
To save time and money i'd like to just post the existing articles (with bio and permission statement) to my site.
Does anybody think this will pose a problem to my inevitable quality score for my PPC campaign? In other words, is it essential to have *original* content on the site where my PPC campaign points?
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whoismarktaylor -
Thanks
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Chris Thompson -
Thanks
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