I imagine this topic is discussed a lot, but I am a bit confused. I have 2 sites that I want to beat their ranks, and there backlinks are really weak. One only has about 17 and they're not topic specific. Really, they look like they may have been bought. The other site has500+ backlinks, but they're all to the same forum. It's a small niche so I I guess I can see how they ranked like they did, but how does posting to the same forum over and over help your ranking? I am trying to find was to create quality backlinks, and I don't mind posting to forums and what not. But, I was thinking that I needed to post to several different forums, but posting to only one over and over worked for my competitor. Please, could someone shed some light on this for me?