Long story short, when we weren't on the phones, all call centre staff had to write articles. 300-500 words long.
We had a street directory with a list of all the suburbs in SA, VIC and WA. We would write an article about how the plumbing company could help each suburb, and then we would cross that suburb off the list. They ended up covering every suburb 3 times over.
Here is my question though. When I try to find these articles on their blog or anywhere online, I could not find them anywhere!! So, what were they for? I am assuming it was for some type of SEO purpose, but can't see how it works.
Maybe they were just trying to keep us busy?
Would be great to hear what you think was the purpose of writing all these articles, and if it would be a good idea to do a similar strategy with my own business.