I'm building a PBN (Private Blog Network) in the "Internet Advertising" Niche.
Right now, I have 1 "money site" and 3 "link network" sites out which, 2 are related to my niche but the 3rd one is related to a funny jokes site.
All 3 PBNs have good metrics i.e Good trust flow, high DA, high PR etc but the problem is the relevance of the PBN's. As you may know, it's not always possible to grab a PBN on auction which is good metrics-wise and is also related to your niche.
In my experience, you can either find a related site with not-so-good metrics or sites with great metrics but not related to your niche. You've to be VERY lucky to find a site which has both properties i.e relevant as well as good metrics.
Now many people say that a site does NOT have to be relevant to be powerful. You can simply grab a site that has Good metrics and then add some content and link back to your money site and that's it. While others say you should get a relevant site with good metrics for your PBN's. There are also many people who say that you can grab a site which is not relevant and then do some "additional work" such as building backlinks from relevant sites and make it relevant to your niche.
It seems too much confusion about deciding what's the best option. So my questions here:
1.) Does a PBN has to be relevant to your niche or it does not matter ?
2.) What to do if you can't find a PBN which is related to your niche ?
3.) How to re-purpose a PBN to fit in your niche i.e How to make a PBN relevant to your niche ?
4.) What about the content of PBNs that are NOT related to your niche ?
for example, like I said my "money site" is in the advertising niche and one of my link network sites is in the "Entertainment" niche, it used to be all about funny jokes and humors in the past according to archive.org.
Now the question here, what kind of content should I add on a site like this ? Should I add content about funny jokes and humors and link back to my advertising site or should I still add content related to advertising even though it was a jokes site and has backlinks coming from the Jokes site ?
I would love if someone expert who has PBN's to come here and shed a light on this problem.
I will highly appreciate it & thanks for reading.