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Help with approach for SEO campaign

by Splinter
3 replies
  • SEO
    • |
The business I am in (property investments) is very competitive and expensive market when it comes to PPC and SEO.

I just wanted to get some advice and insight from the gurus on how to approach building my campaign for the keywords I have.

My competitors on page 1 seem to have between 2,000 and 10,000 backlinks. The average seems to be around 4,000. Competing pages range from 50,000 to 300,000 when using quotes in google

I have 8 main keywords I want to be optimized for but then variations of these such as

main keyword "fast"
main keyword "quick"
main keyword "quickly"

So the main query I have is "how many of these main 8 keywords do I have to optimize for and how many would be overlapped due to the 3 variations mentioned above?


Reason I ask is because it is going to cost a few $k to get to the top for the main keyword but would that cost and process have to be fully repeated for each main keyword?
#approach #campaign #seo
  • Profile picture of the author Terry Kyle
    Hi Splinter,

    Sounds like you have ambitious plans here - nothing wrong with that!

    Are you sure you don't want to go after an easier, more targeted keyword like

    property investments mytownname

    Yes you might have a smaller search volume but your chances of ranking at #1 are much higher than #5 on Page 1 for "property investments" (assuming you can get there).

    The problem with going after property investments generally is that you are taking on every webmaster trying to rank for that term in the country/world!

    Wouldn't #1 spot on 10 mytownname-related keywords give you enough targeted volume to be lucrative?

    Also, if I live in Boston, am I that interested in property investment in Sacramento?

    Once you choose your keyword terms, a decent backlinking campaign will get those pages ranking.
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  • Profile picture of the author Splinter
    Good point and something I should consider. Does it make a difference if I am operating in just one Country or does google not see it that way?

    Also, as for the town thing, we operate nationally in attracting sellers to come to our website and from stats of what they type into google, the majority just use the main keyword rather than the keyword with the county. A small few take it a level lower and search in their specific town and there are 1000's of those to cover so I reckon that is too much of a micro level.
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    • Profile picture of the author Terry Kyle
      Hi Splinter,

      Sounds like a harder road ahead for you.

      However, don't be phased by the raw number of backlinks to competitors' sites. Those links may not in fact be anchor-text targeting the phrase you want.

      In Market Samurai, it is not uncommon to see sites with hardly any backlinks beating sites with tens or hundreds of thousands!

      If you plug some competitors' sites into backlinkwatch.com you can see EXACTLY what keywords they are targeting (Yahoo Site Explorer doesn't show this).

      My best advice Splinter is to set up a WP blog in a sub-folder on your site (the blog is keyword-named), make a post with that keyword as the title, tag and category and then drive ALL your backlinks to that one INNER page (ignore the home page) e.g.

      www dot propertyinvestmentshq dot com /blog/property-investments-7-insider-secrets

      Make sure that the WP permalinks are set up to be SEO-friendly (which they are NOT by default) - PM me if you don't know how.

      Then backlink like there's no tomorrow!
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