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Construction Website Landing Critique

by dcgloballlc
2 replies
  • SEO
    • |
Hello guys,

I need some warrior power. I would really appreciate a critique on a friends site in regards to lead conversion as a PPC landing page. He should be getting way higher conversion than he is. If someone could please throw some critique on things that would improve conversion for leads for his services on this page I will throw you some link love and forum bump. Thanks

HPIconstruction.com
#construction #critique #landing #website
  • Profile picture of the author YesIamSam
    I'd throw in the following:

    1. Different landing pages for different niches. The people looking for residential construction might not be the same people looking for general contracting or commercial construction.

    2. A catchy headline that is optimized for the keywords that are used in the PPC-campaign.

    3. Testimonials - Who says it's the best quality? Him?

    4. Perhaps a free gift: "10 Questions To Ask A General Contractor Before You Decide" or something...you get the idea. There is a slide show, but give people something to download?

    I am not at ALL in the construction business, so the above may not apply, but they are just ideas I would consider for pretty much any business.
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    • Profile picture of the author dcgloballlc
      Thank you for the quick browse. That is what I was thinking. I just havent got around to it. I was hoping for more along the lines of visual layout critiques
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