Outbound links and SEO

15 replies
  • SEO
  • |
Hi all,

I have read many articles with seo advices, and many of them mention "the importance of outbound links" on a web page i want to optimise.

All articles say that outbound links connect my website to other usefull content on the internet, and this makes google to like my website more.

The websites i am promoting are mostly eshops, and it is difficult to host external links on eshop websites, mostly because of the dogma that once a visitor lands on an eshop page he has to buy or die (no outbound links to keep the visitor on our shop).

I want to ask if some member has any experience on this, and if so, i would like to ask if it would be enough to make a "resources" page on my website with external links (hided somewhere so that only google sees it) or if i have to post "sidebar links" or something similar to all my pages or (which i hope is true) are all these articles missinforming (a thing that i cross over often when it comes to seo advices).?

Thank you very much for your time.
#links #outbound #seo
  • Profile picture of the author sconer
    This is something that I am trying now. I have many city based landing pages on my website for my local business and I have just added an outbound link on each page to the city's own website (which is usually PR3 or 4, as of last PR release years ago).
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  • Profile picture of the author monachus
    And? Have you seen any results yet?
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    Aenaos S.A. HVAC engineers and contractors - Thessaloniki - Greece
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    • Profile picture of the author sconer
      Originally Posted by monachus View Post

      And? Have you seen any results yet?
      It's been like 8 days
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  • Profile picture of the author thebigweb
    If I am writing an article to post onto one of my SEO optimized sites I try to link out to relevant sites (not to a competitor). Something like wikipedia would be a good choice. No need to link out all the time, but here and there is fine.
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  • Profile picture of the author monachus
    Yes, i can understand that.

    But the question is : Do you HAVE TO link to external websites to raise your website's credibility in google's eyes, or do you do it because these links are useful for your visitors and you have no problem redirecting your visitor outside your website?

    I mean, if you have a blog, you can link on many external pages, since you do not expect the visitor to spend all of his online time on your blog.

    But if you are running an eshop, what you need is to keep the visitor on your website trying to sell him things....
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    Aenaos S.A. HVAC engineers and contractors - Thessaloniki - Greece
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    • Profile picture of the author sconer
      Originally Posted by monachus View Post

      Yes, i can understand that.

      But the question is : Do you HAVE TO link to external websites to raise your website's credibility in google's eyes, or do you do it because these links are useful for your visitors and you have no problem redirecting your visitor outside your website?

      I mean, if you have a blog, you can link on many external pages, since you do not expect the visitor to spend all of his online time on your blog.

      But if you are running an eshop, what you need is to keep the visitor on your website trying to sell him things....
      IMO, which counts for just about nothing, external links may help a very, very little bit with SEO. If you have an eshop in which you want customers to stick around and buy stuff, I wouldn't use them.
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    • Profile picture of the author DABK
      You do not have to link to external websites.

      By the way, I expect people to spend all their online time on my sites and it breaks my heart they do not.

      Originally Posted by monachus View Post

      Yes, i can understand that.

      But the question is : Do you HAVE TO link to external websites to raise your website's credibility in google's eyes, or do you do it because these links are useful for your visitors and you have no problem redirecting your visitor outside your website?

      I mean, if you have a blog, you can link on many external pages, since you do not expect the visitor to spend all of his online time on your blog.

      The more targeted traffic you get, the more sales you make... Focus less on keeping them on the site and get better visitors. And a way to grab their info (Don't know what you sell, but is it possible you can give them something for free that they'd want to get so much they'd give you their email address?).

      But if you are running an eshop, what you need is to keep the visitor on your website trying to sell him things....
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    • Profile picture of the author DABK
      You do not have to link to external websites.

      By the way, I expect people to spend all their online time on my sites and it breaks my heart they do not.

      Targeted visitors are more likely to buy. Stop focusing so much on keeping them on your site and focus some of that attention on getting better visitors. And a way to grab their info, so you can try to sell them again later.

      Originally Posted by monachus View Post

      Yes, i can understand that.

      But the question is : Do you HAVE TO link to external websites to raise your website's credibility in google's eyes, or do you do it because these links are useful for your visitors and you have no problem redirecting your visitor outside your website?

      I mean, if you have a blog, you can link on many external pages, since you do not expect the visitor to spend all of his online time on your blog.

      The more targeted traffic you get, the more sales you make... Focus less on keeping them on the site and get better visitors. And a way to grab their info (Don't know what you sell, but is it possible you can give them something for free that they'd want to get so much they'd give you their email address?).

      But if you are running an eshop, what you need is to keep the visitor on your website trying to sell him things....
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  • Profile picture of the author dgeramemo
    Well it is good to have outbound link to relevant information as search engines like those pages which are linking to relevant information.
    May be you can create one blog and in blog you can mention product information and in your main site you can link to those information pages.
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    Deepak Gera
    www.memocup.com

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  • Profile picture of the author webdevpro
    IMO Its not always necessary to create outbound links in each post but if you think the information on the third party site can be helpful to your users you can link to that.
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  • Profile picture of the author Rick Nguyen
    you dont need to link your post to other eshop.
    you can write a post not relating to purchase, it is just a review, tip or something like that,.
    then you set outbound link to other relating web, this is helpful for your site,
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  • Profile picture of the author Campbell24
    Basically you want to put links to authoritative websites like Wikipedia. I typically only put one auth link OBL on a page I am trying to rank because the other side of this coin is that every OBL you put on the page "leaks" a little juice.
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  • Outbound links will steal your link juice buddy. Try to get backlinks with very few OBLs
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    • Profile picture of the author danparks
      Originally Posted by TotalWebsiteControl View Post

      Outbound links will steal your link juice buddy. Try to get backlinks with very few OBLs
      OP is not talking about OBLs on backlinks pages, he's talking about linking out to other sites from his own pages.

      Yeah, I've heard that linking out to reputable sites helps your site look more reputable. I don't subscribe to that theory. If you have a visitor, don't give him a reason to leave your site. Especially if you have him on a sales page.

      Getting good backlinks to your site increases your sites reputation, and helps you rise in the SERPs. So focus on getting good backlinks, not supplying them to other sites.
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      • Originally Posted by danparks View Post

        OP is not talking about OBLs on backlinks pages, he's talking about linking out to other sites from his own pages.

        Yeah, I've heard that linking out to reputable sites helps your site look more reputable. I don't subscribe to that theory. If you have a visitor, don't give him a reason to leave your site. Especially if you have him on a sales page.

        Getting good backlinks to your site increases your sites reputation, and helps you rise in the SERPs. So focus on getting good backlinks, not supplying them to other sites.
        My fault i just assumed he meant that. Thanks
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