New content approach for targeted keywords
- SEO |
I was wondering if anybody had any advice to help me improve my website's SEO performance.
My company (which is a consultancy) basically offers three solutions. On each of the solution pages I've optimised the content for 4-5 word longtail keywords. I've followed 'best practice' and each page is ranking fairly well (inside the top 20) - the site only launched 6 months ago.
There isn't a great deal of traffic potential even if we ranked first, but we are limited by the keywords/phrase we can target as no other term captures what we do or has the necessary buyer intent. The longtail I've chosen for each at least offers potential to rank for a few shorter keyword phrases also which have slightly higher traffic potential but are more difficult to rank for.
I've research keywords extensively - alternatives, semantics, abbreviations, etc. - and any keywords with significant traffic potential are broad/vague (i.e. there's no buyer intent and the results are completely contrasting), but ultimately the value is low/competition is high across the board for a very limited selection of keyword phrases.
What I've started to do is build out supporting content.
However, there are no real phrases that would work in a blog title, for example - ultimately I'll be repeating phrases from within the main longtail (so competing or worse over-optimising the site) or targeting low value/high competition keywords or vague terms.
Therefore, it seems to me that my best approach would be to keep keywords and semantics in mind, but effectively not actively seek to build supporting content/blogs around particular phrases. Instead, create content which offers value, is relevant to the news/industry, answers pertinent questions, etc.
As a result people would be more inclined to link/share these pieces, and users to the site will at least gain more value from the content. Hopefully long term that will bring SEO benefits.
Do people agree this is the right approach to take?
My company (which is a consultancy) basically offers three solutions. On each of the solution pages I've optimised the content for 4-5 word longtail keywords. I've followed 'best practice' and each page is ranking fairly well (inside the top 20) - the site only launched 6 months ago.
There isn't a great deal of traffic potential even if we ranked first, but we are limited by the keywords/phrase we can target as no other term captures what we do or has the necessary buyer intent. The longtail I've chosen for each at least offers potential to rank for a few shorter keyword phrases also which have slightly higher traffic potential but are more difficult to rank for.
I've research keywords extensively - alternatives, semantics, abbreviations, etc. - and any keywords with significant traffic potential are broad/vague (i.e. there's no buyer intent and the results are completely contrasting), but ultimately the value is low/competition is high across the board for a very limited selection of keyword phrases.
What I've started to do is build out supporting content.
However, there are no real phrases that would work in a blog title, for example - ultimately I'll be repeating phrases from within the main longtail (so competing or worse over-optimising the site) or targeting low value/high competition keywords or vague terms.
Therefore, it seems to me that my best approach would be to keep keywords and semantics in mind, but effectively not actively seek to build supporting content/blogs around particular phrases. Instead, create content which offers value, is relevant to the news/industry, answers pertinent questions, etc.
As a result people would be more inclined to link/share these pieces, and users to the site will at least gain more value from the content. Hopefully long term that will bring SEO benefits.
Do people agree this is the right approach to take?
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