Pros and Cons Time Wasters Warning!
Those are my favorite unfavorites. Instead of an honest and a straight answer, I get a meaningless list of pros and cons for both SEO and AdWords. Just like we don't all there's to know about these two. And it goes on and on, until instead of a conclusion you end up with - nothing. One huge question mark, why in the world I wasted time with this stupid article? These "experts" could've done the simple math, at least. You check all pros and cons for both SEO and AdWords, and you give you final judgment. You dare to speak up. Otherwise, what's the pleasure or an intellectual pleasure of listing pros and cons, you can find on dozens of other websites?
SEO or AdWords Is Better, But Use Them Both?!
Then, I have to move on and I get so excited about some article or post where a guy dares to take sides for a change. You think, this is great I will find what I want. Unfortunately, this is nothing more than a variation of the pros/cons dead end. For examples, from the very first sentence, you favor SEO. You make sense with your arguments. Yet, somewhere in the conclusion zone, you ruin it all by saying: it's better to use them both. I remember seeing a nice screenshot. Like, here you can see what the AdWords option can do for your website. You just don't care about positioning your website on Google search, because you know that AdWords will get you the front row seats for sure. Yet, these wise guys behind use-them-both articles are the true rocket scientists. You've already positioned your website in Google ads. Now, thanks to the SEO, your site will appear as the #1. Great!
You see your website being mentioned two times on the first Google page. According to these brainiacs, you just increased your chances for the true success. Seriously? How come I didn't see this one coming? Then, it continues in the same annoying way. If you're a startup struggling to survive, you'll need to pay for some AdWords to ensure better positioning. Then, once you're a huge Internet hit, you can afford to play some SEO games. Or, if you're a serious business player, you don't have time to waste with SEO, you'll pay for AdWords and forget about all positioning troubles. However, since you're big and successful business you can afford both. So, why not investing a little bit in SEO, as well. Isn't it great to see your company's names two times at the first Google page?
Insane in the SEO/AdWords Membrane
This is so surreal. It's just like a Google employee, who's working in AdWords department, runs a private SEO company at the same time. So, for him or her, it's always a win-win. You know, SEO is like this and that, and AdWords can be like this and that, but use them both, because this is the best thing you can do. At the end of the day, you just don't know what to think or do. The stupidest thing you can possibly hear or read is a short-or-long-term "classification." So, if you want to be Google's #1 right now, go for the AdWords. Or, maybe you're thinking about cyber-eternity, then opt for some top quality SEO. Sorry, cyber boys and girls, but just like any other regular Internet-marketer-musketeer, I want it all and I want it now. Sounds familiar?
Yes, we get you, but use them both. Wait guys, I don't have enough money. I have to make a choice. Yes, AdWords is much better option for you, but use them both. And, SEO can do a lot for you, but still use them both. You keep listening and you keep reading, and you just don't know what to say or think. Why is it so hard to offer a straight answer? Are you afraid that you're going to say or do something stupid? Wait, where do all risk-takers go? Take a stand! Choose the side! Risk it, what do you have to lose? The chances are fifty-fifty that you're going to hit the right one with you answer.
Google Always Plays It Smart, Doesn't It?
Finally, when I was about to shoot the very next SEO/AdWords self-proclaimed expert heading my way, I realized something. Google is a smart player. Every now and then it shakes the SEO ground with the new algorithm. It allows you to breathe, but at the same time if feeds on ads. So, in Google universe, there has to be enough room for both options. Then, is the entire SEO concept the biggest Google's trick? Is the sole purpose of SEO to drive us crazy, so we run in tears to good old Google, who will save the day with the fabulous AdWords? For some of you guys, SEO is going to work just fine, but the rest of us will have to pay Google for some decent ranking.
This is a ridiculous conspiracy theory and it simply doesn't make any sense? OK, I can't wait to hear a better one. What am I supposed to do? To come up with my own version of Google called Noogle, where I will decide who's going to hit the #1? Let's classify this question as one more X-File of Internet marketing, because there's nothing better we can do with and about it. One simple question and you have to write a book to answer it. Something isn't right here, but I just can't figure it out what it is.