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Content > SEO these days?

by RS3RS
4 replies
  • SEO
    • |
How do you guys feel about content marketing vs. SEO these days?

Obviously the best mix is to use both to the best of your abilities, but where do you put most of your focus?

I've found in the past couple years that old fashioned SEO just doesn't carry as much weight. I still do keyword research and try to get links, but only if they are really powerful ones (like editorial links). The weaker ones just don't seem to make much difference in my experience.

Google's goal has always been to rank the best page for a given query, and they seem to have gotten MUCH better at doing so.

I'm having better results trying to write 3,000+ word in-depth guides with lots of graphics and embedded content. They still don't rank too well without a few links coming in, but I'm pushing ahead of much more powerful pages just by covering concepts in greater depth.

Wondering if this is just specific to the niches I blog in, or if everyone else has been taking the same approach.
#&gt #> #content #days #seo
  • Profile picture of the author hdantle
    Well, it's been awhile since Google started penalizing us for keyword stuffing. I think SEO is still important (especially getting quality backlinks), but if the content isn't good, then what's the point of getting more traffic to it?

    I tend to feel like you should work backwards. You start by putting together a great product/service (or finding a great one if you're doing affiliate stuff), then by putting together a great offer. ONLY after that's done do you work on the content that's going to convert readers into buyers. ONLY after that is done do you worry about getting viewers to your page. That way, the viewers have a clear shot from acquisition to conversion. If your content isn't optimized for conversion, you're going to lose potential customers. If your readers aren't coming to your site at all, you're going to lose potential customers. You have to do both.
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  • Profile picture of the author Jessyca22
    With 3000 words article should be rank pretty high in search results, if is a good quality article. Also try to include images into your articles, where under every image write a seo phrase that you want your article to rank for your targeted keywords.
    The more images you insert, the more keyword phrases you can include and will help your article to boost in search results.
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  • Profile picture of the author MidelSunRise
    High-quality content is extremely important to the success of your website. Ultimately, content wins the wallets of your customers. All other components of your website (design, visuals, videos, etc.) provide a secondary support role. If you have effective taglines, great design will only enhance their effectiveness. Design itself does not sell. I am not a professional in content writing that's why I am a regular customer of privatewriting service. They always help me with taglines and slogans +always in touch.
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  • Profile picture of the author yukon
    Banned
    Originally Posted by RS3RS View Post

    I'm having better results trying to write 3,000+ word in-depth guides with lots of graphics and embedded content. They still don't rank too well without a few links coming in, but I'm pushing ahead of much more powerful pages just by covering concepts in greater depth.
    You're dreaming If you think Build and they will come is SEO.

    If you're outranking any page it's because the SERP competition either doesn't care (no traffic keyword) or the competition has weaker links than you do.
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