Some of the things that caught my eye:
- Publish Long Content: this is a hot topic here in the SEO section and I'm curious to hear your thoughts
- Relaunch Old Content: sometimes it's not about creating more content but rather optimizing the content that is already working for you for whatever metrics you consider success (leads, traffic, engagement, etc)
- Replace "Published On" Dates with "Last Updated": this is quite interesting, showing your readers not when you posted the article but the last time you revised it (and probably even upgraded it with more content) can lead to better engagement. Nobody wants to read "old" content
- Write Content That Covers a Topic In-Depth: this can be actually to our community here and Steve B wrote a very good post about it - Marketing cliches don't make good posts. The more specific, in-depth and actionable your content is the better. Same goes for posting questions here
Many of the suggestions refer to SEO while others also refer to content promotion.
I'm curious to hear your thoughts about these strategies.
Read the full article here.