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SEO Tips: The Complete List (201 Actionable Techniques)

by dansilvestre
13 replies
  • SEO
    • |
An interesting article by Brian Dean.

Some of the things that caught my eye:

- Publish Long Content: this is a hot topic here in the SEO section and I'm curious to hear your thoughts

- Relaunch Old Content: sometimes it's not about creating more content but rather optimizing the content that is already working for you for whatever metrics you consider success (leads, traffic, engagement, etc)

- Replace "Published On" Dates with "Last Updated": this is quite interesting, showing your readers not when you posted the article but the last time you revised it (and probably even upgraded it with more content) can lead to better engagement. Nobody wants to read "old" content

- Write Content That Covers a Topic In-Depth: this can be actually to our community here and Steve B wrote a very good post about it - Marketing cliches don't make good posts. The more specific, in-depth and actionable your content is the better. Same goes for posting questions here

Many of the suggestions refer to SEO while others also refer to content promotion.

I'm curious to hear your thoughts about these strategies.

Read the full article here.
#201 #actionable #complete #list #seo #techniques #tips
  • Profile picture of the author davntt
    Thank you. But I wonder how often should we relaunch an old post?
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    • Profile picture of the author Gamedais
      Originally Posted by davntt View Post

      Thank you. But I wonder how often should we relaunch an old post?
      Yeah, and also, it really should be everyday posting really needed? Thanks!
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    • Profile picture of the author dansilvestre
      Originally Posted by davntt View Post

      Thank you. But I wonder how often should we relaunch an old post?
      As long as it needs to be updated.

      It depends on the niche entirely, as Yukon wisely pointed out.

      Originally Posted by yukon View Post

      If it's evergreen content (ex: gardening) you're better off removing all the static dates that show up as plain text on the page and replacing it with a php date code that returns todays date.
      I would say if you are writing about Internet Marketing then it needs to be updated regularly because it's a very fast-moving ever-changing topic/niche.

      Others will have to be updated less regularly as they don't change that often. That being said it does not mean you cannot expand on the initial post. Turning "25 Theme Parties for Your Son" to the "Ultimate Guide to Themed Birthday Parties for Your Son" and adding 75 more themes will deliver a LOT more value.

      It's all about focusing on updating which pages bring you the most traffic.
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  • Profile picture of the author moss
    PSA: Thank someone for a great post with the thanks button not with a reply.
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  • Profile picture of the author blue555
    "Relaunch Old Content" That's an interesting one, you can also take junk and wrap it in some good shit and boom there you have brand new content
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    • Profile picture of the author moss
      Originally Posted by blue555 View Post

      "Relaunch Old Content" That's an interesting one, you can also take junk and wrap it in some good shit and boom there you have brand new content
      Protip: Don't start with junk.

      This is the article that specific point is in reference to. It's worth a read if you're genuinely interested in the approach and what a substantially successful company saw in it's data when it applied this strategy.
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      • Profile picture of the author blue555
        Originally Posted by moss View Post

        Protip: Don't start with junk.

        This is the article that specific point is in reference to. It's worth a read if you're genuinely interested in the approach and what a substantially successful company saw in it's data when it applied this strategy.
        Damn the headline along convinced me to read that whole article. Definitely reading it xd. Thanks for linking.
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  • Profile picture of the author AlmaSanborn
    Thanks for sharing such a nice tips, this are really helpful in increasing the traffic to your website and also raise the ranking of keyword.
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  • Profile picture of the author trobo
    In my experience, long content doesn't always do better than shorter content.

    Totally depends on the structure, choice of keywords, and various other factors.
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  • Profile picture of the author ShawnLim
    On average, my blog posts are around 2,000 words. I just hope that this is going to help my blog climb higher in the search engine. Of course, I try my best to write content that people are looking for. Thanks for reminding that in-depth topic works.
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  • Profile picture of the author yukon
    Banned
    Originally Posted by dansilvestre View Post

    - Replace "Published On" Dates with "Last Updated": this is quite interesting, showing your readers not when you posted the article but the last time you revised it (and probably even upgraded it with more content) can lead to better engagement. Nobody wants to read "old" content



    If it's evergreen content (ex: gardening) you're better off removing all the static dates that show up as plain text on the page and replacing it with a php date code that returns todays date.

    PHP Code:
    <? print(Date("l F d, Y")); ?>
    Traffic won't care either way about a date when it comes to evergreen content.

    Google uses the on-page date for their Date search filter so your page will always be up to date (current date), while competition pages will be buried in the search results If they even show up at all (very old dates on their webpages).

    Google will constantly update their own data (Google cache) showing the last date they crawled your webpage.

    You can also use this technique with a site:domain.com Google search then change the Google search Date filter to This Week and Google will return a list of the pages they've indexed/reindexed within the last week. This can't be done without the php date code technique.

    Anyways, this has several advantages over a static date.
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  • Profile picture of the author AmazingWar
    Here are some of the SEO strategies which you need to know:-

    Create an influencer who is a subject-matter expert

    As you know search engine optimization strategies are used to increase businesses revenue through grabbing the attention of a large number of customers. But, these will be much distinction between a website which is looking for making quick sales and a website which is set up for making the long-term association with their visitors. Such as, if you design an e-commerce site is looking for making revenues speedily needs targeted search using search engines.

    Develop a content marketing strategy

    All websites should have a content strategy aimed about their main keyword. If you create content like videos, webinars, blog posts, whitepapers, and research reports, this provides the people something to connect to. Additionally, the content that you build can grade by itself in the search engines.

    It will help if your website consists of high-quality of links. It results into high quality of domain authority which will translate it into the better rankings for your content. Regular creation of the content will also show Google that your particular website is active and alive. On the continual basis sending a fresh content signal to the Google will help in resulting better ranking of your particular website.
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  • Profile picture of the author adamjones36
    I agree with first point, but doubt on second. How would an old content profit in seo ?
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