by enjamulahsan Banned
26 replies
  • SEO
  • |
Hello Everyone

Let's say you were during this situation:

You are a little residential service contractor. (Plumbing, HVAC, Electric, etc.)
You have one truck, 2 staff (yourself and a helper).
Your business is pretty new, not renowned.
You have a pleasant web site in conjunction with a fairly good (well written) original web log.
You've created several citations and signed up for all the native directories.
You come back up 1st within the Google native search in your city, however there square measure solely ten,000 folks in your city therefore your place needs to cowl fifty different little cities.

You just don't get several guests to the web site, possibly as a result of it's no backlinks. nobody is linking to your web log posts as a result of articles concerning roofing or plumbing simply are not attention-grabbing nor do they get shared.

If you were during this scenario, however would you get links to your website? What, exactly, would you do?
#links
  • Profile picture of the author ryanhenderfilm
    Blogging is a surefire way to get quality links. According to HubSpot, businesses with a consistent blogging habit get up to 97% more inbound links.
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  • Profile picture of the author ukmarketing01
    Assuming it's your business and it's for local customers only then I would:

    1. Get your business on Google Local
    2. Research your keywords, and find your competitors.
    3. See what they are doing to get leads.
    4. Use long tail keywords and write good content for these long tail keywords. You could educate your local customers on how to protect pipes during the winter months and so on.

    In simple terms - sit down and figure out who your customers are, where do you find these customers and once you have this information then you need serve them with your company details..

    I hope this helps.
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    • Profile picture of the author Chillidude
      Originally Posted by ukmarketing01 View Post

      Assuming it's your business and it's for local customers only then I would:

      1. Get your business on Google Local
      2. Research your keywords, and find your competitors.
      3. See what they are doing to get leads.
      4. Use long tail keywords and write good content for these long tail keywords. You could educate your local customers on how to protect pipes during the winter months and so on.

      In simple terms - sit down and figure out who your customers are, where do you find these customers and once you have this information then you need serve them with your company details..

      I hope this helps.
      I would also do this. But in regards to the content, I would try to be inventive about how to go about doing it. Maybe it is easier to promote rich content than just written.

      Maybe you can find a local blogger or newspaper who could help you generate backlinks.

      Try to create content with clickable topics, maybe 'Top 10s' or educational material about things that could go wrong while doing home improvement yourself?
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  • For getting links, you have to participate on Blog commenting, Article submission, Guest posting, Q/A sites participations and forums participations as well. The better way to get links through guest posting. Guest posting techniques provide, you the quality links.
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  • Profile picture of the author adamjones36
    It is very simple. You need some paid/free tools. First choose your keyword. Then Find competitor related to that keyword. Use ahref(paid tool) to generate their backlinks and start working on them.
    Best Luck
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  • This senario is very common.

    I would

    1. Do a back link analysis on competitors and come up with a back link strategy.

    2. You already mentioned you are listed in local directories. I'd ensure you are in all the relevant ones for your area to include the map listings for Google/Bing

    3. I would develop my content strategy to include paid marketing of that content to get it out more to the public in your area. Don't underestimate the power of paying for facebook traffic to your content to drive leads, brand awareness, be seen as the authority in your industry.

    4. Combine the paid content strategy to work in paid search ads to drive leads

    5. Manipulate the Google map Listings with something like Crowdsearch. Be careful how you use the tool however and don't use it for your own website.

    6. Jam out some quick how to videos and silo them into a playlist in youtube.

    7. Network with other businesses for offline marketing and see about cross promotions that could be ran.
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  • Here is what i would do:
    1st) Make sure you have your Google My Business Listing set up and optimized correctly.

    2nd) Get as many local citations as possible on authority sites (here is a great list of local citations I put together)

    3rd) Reach out to other local businesses and organizations in your area to see if they will put your link on their website. This could come from a variety of sources: possibly a community "A-List" or "Best of" contest, organizations you support, chamber of commerce directory, and the list goes on.

    Hope this helps!
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    Living with an unashamed love for Local SEO and helping small businesses growing their web presence and generate more leads!

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  • Profile picture of the author DABK
    LocalWebStrategies above has it right.

    You could also create more pages and give yourself links (they do count).

    Get someone to write an article about how to spot 3 big plumbing problems when looking for a house. Contact local real estate agents with a website and offer them the article for free as long as they give you a link.

    Then contact realtors in other cities, and give it to them too.
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  • Profile picture of the author purplefruit
    Hi there

    A great way to get backlinks is to build up local citations. Citations are defined as mentions of your business name and address on other webpages. They are a key component of the ranking algorithms in Google and Bing. Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations.

    The most difficult part of building citations is making your business visible on the local search results. It takes only a few hours to get it right but doing it wrong will take you many hours and possibly a lot more in terms of money spent

    But the worst of it all is that completely ignoring citations or building them ineffectively will translate to fewer clients for your business. As long as you have wrong citations, do not expect to appear in Google+ Local or anywhere in local search. It is not only a wasted time but also wasted opportunity. High quality and well-maintained citations are the foundations for a robust SEO campaign. Below is a geek's guide to building the most perfect and powerful local citations to give you the best results from your citations.
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  • Profile picture of the author 3wCorner
    Go social media. Build page in FB, account in Twitter, IG and Pinterest and promote your products/ services. Regularly post to that accounts.
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  • Profile picture of the author Tim3
    The OP is banned and cannot see your replies folks!
    Signature

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  • Profile picture of the author paulgl
    Originally Posted by enjamulahsan View Post

    Hello Everyone

    Let's say you were during this situation:

    You are a little residential service contractor. (Plumbing, HVAC, Electric, etc.)
    You have one truck, 2 staff (yourself and a helper).
    Your business is pretty new, not renowned.
    You have a pleasant web site in conjunction with a fairly good (well written) original web log.
    You've created several citations and signed up for all the native directories.
    You come back up 1st within the Google native search in your city, however there square measure solely ten,000 folks in your city therefore your place needs to cowl fifty different little cities.

    You just don't get several guests to the web site, possibly as a result of it's no backlinks. nobody is linking to your web log posts as a result of articles concerning roofing or plumbing simply are not attention-grabbing nor do they get shared.

    If you were during this scenario, however would you get links to your website? What, exactly, would you do?
    What do you mean what would I do?

    First, I'd be an expert in that business and do marketing research. Then come up with a business plan.

    Backlinks? Man that would be last on the list. I get on local, maps, yelp, yp, et. al. Then advertise like a big %$@@%^(* dog.

    If backlinks make or break your business, then you don't have a real business.

    Are you people for real?

    Paul
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    If you were disappointed in your results today, lower your standards tomorrow.

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    • Profile picture of the author DABK
      But if you did all that and still wanted to rank, what would you do?

      Originally Posted by paulgl View Post

      What do you mean what would I do?

      First, I'd be an expert in that business and do marketing research. Then come up with a business plan.

      Backlinks? Man that would be last on the list. I get on local, maps, yelp, yp, et. al. Then advertise like a big %$@@%^(* dog.

      If backlinks make or break your business, then you don't have a real business.

      Are you people for real?

      Paul
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  • Profile picture of the author ryanhenderfilm
    The Google algo has become much more elegant and advanced, devaluing staggering amount of links that shouldn't count, and placing more emphasis on trusted links.
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  • Profile picture of the author JohnBaxter
    [DELETED]
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    • Profile picture of the author DABK
      Best based on what?

      Originally Posted by JohnBaxter View Post

      Social bookmarking and content marketing is best way to get best backlinks to any website.
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  • Profile picture of the author Joyce Gloria
    You can build your personal brand by outreach, helping people, speaking at conferences, getting press coverage, connecting with mentors, guest blogging, and other techniques. It’s not easy, and it definitely takes some time.Guest Blog & Get Others To Do It, Too,Make Infographics, Active On Social channels.
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  • Profile picture of the author XenG
    I don't get the question. How do you get links in relation to what?

    There are tons of ways you can get links. If you are busy, you can hire someone from freelancer or upwork to do the link building for you. If you don't want to spend, you can do it yourself.

    You can start with the local listings like yellow pages, company listings, and then move to bookmarking, article posting in article directories, website directories, and then blog commenting. You can create your official social media pages like facebook, twitter, or instagram to promote your website.
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  • Profile picture of the author seoaceindia
    There are many ways to build links. Try and get links from authority websites in your niche. Use social media like StumbleUpon, Facebook, Twitter, Google+ etc and add your links in your profile this will also help you to create good back links with High PR Back links. Focus on quality link building techniques and strategies.
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  • Profile picture of the author romdev
    You may motivate people to do reviews about your website. I guess it will be the most appropriate way of getting external links for you.
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  • Profile picture of the author ahmansoor
    Create lots of quality content around the long-tail keywords for your focused areas. Create your presence on Google Local businesses in a hope that more/ positive reviews you get. Participate in social media, related forums and blogs and do commenting. Use craigslist and other classified ad services, submit site to misc. area specific resources.
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  • Profile picture of the author Jonathan Bowen
    I really want to learn more about acquiring backlinks because I think for me that's the hardest "sticking point" to how I can increase our Google rankings and thus business.

    I am keeping our blog active, with scheduled 2 posts per week, and trying to add a 3rd whenever I can, plus I'm going to commission a bunch of infographics. The problem is some things are just more interesting than others, so how do you get the backlinks for more specific content?

    For us, we offer a bunch of tips on video strategy, digital marketing, video production in general, and corporate / commercial video considerations for companies. That's not exactly the type of thing you're dying to read unless you're a marketing professional specifically in "we need a video" mode or "we're looking at what would go into making a video" mode. Whereas if I wrote a blog on, say, video gaming, I could probably get tons of people interested because there's a wider audience. Or maybe fitness.

    I'm not really sure how -- besides just hoping for the best -- people are going to stumble upon the blogs and then be like, "Gee, this is a good blog entry, let me randomly link to it from my site." I keep thinking it would be better if we had some marketing company partners that don't do video work, but they do overall digital marketing work, SEO, Website development, etc. and then we had a partnership where we'd share guest blogs or links or things like that.
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  • Profile picture of the author mietmeerut
    [DELETED]
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  • Profile picture of the author apollo gabriel
    for this one participate on Blog commenting, Article submission, Guest posting, Q/A sites participations and forums participations The better way to get links through guest posting. Guest posting techniques provide, you the quality links.

    you can also do the following :

    1. Do a back link analysis on competitors and come up with a back link strategy.

    2. develop my content strategy to include paid marketing of that content to get it out more to the public in your area. Never underestimate the power of paying for facebook traffic to your content to drive leads, brand awareness, be seen as the authority in your industry.

    3. Combine the paid content strategy to work in paid search ads to drive leads

    5. Manipulate the Google map Listings with something like Crowdsearch. Be careful how you use the tool however and don't use it for your own website.

    6. Jam out some quick how to videos and silo them into a playlist in youtube.

    7. Network with other businesses for offline marketing and see about cross promotions that could be ran.
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  • Profile picture of the author blackcod
    Blog commenting, Article submission, Guest posting should do it. If competition is more, then I would not mind purchasing few high quality links as well.
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  • Profile picture of the author sprucevn
    1. Blog commenting,
    2. Article submission,
    3. Guest posting
    4. Social media
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  • Profile picture of the author Beth Wilson
    Blog commenting, Article submission, Guest posting and ofcourse PRs and web 2.0s
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  • Profile picture of the author JustinNguyen
    Blog commenting - Web 2.0 - social media - video up - ...
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