Targeting a competitor rather than keywords
- SEO |
I have many competitors in my niche that are ranking for low difficulty keywords, but their link profiles are horrible. I'm talking 100+ spammy directory sites, MAYBE 2 or 3 relevant blogs, and RARELY they might have one authority site linking to them.
Now in my case, I am building a diverse link profile doing all of this:
- forum posts
- guest blogging
- Submitting to authoritatve news sites
- Web 2.0 (tumblr)
- Targetting broken links on industry trade group/organization sites
- Some nofollow links for a natural link profile
Is it a smart idea to pick just one of these competitors, and focus completely on building content around the keywords they are ranking for?
One thing that has me discouraged/ I'm scared of is the fact that my competitors have hundreds of links. I'm worried the sheer volume will outweigh my smaller amount.
Any ideas? Thoughts?
My PROVEN ecommerce process, as seen on: Fox Business News, the NY Times & Flippa